Cultural Transformation by Embracing the Irrational

Cultural Transformationby

Embracing the Irrational

Albi Sole IFMGA, MSc.

Outdoor Council of CanadaConseil Canadien de plein air

PARTNERS IN LEADERSHIP

Outdoor Council of Canada/Conseil Canadien de plein air

To promote and enable accessible education and recreation in the outdoor environment.

Healthy Childhood Development

Improved Leaning Outcomes

Empathy, Teamwork,Citizenship

Lifelong Physical Activity

PARTNERS IN LEADERSHIP

Logic Gets You NowhereSport is

King

Outdoor Activity

Dangerous

subversive

Uncomfortable ‘Only’ Recreation

Boring

PARTNERS IN LEADERSHIP

Because it’s about theCultural Narrative

Extreme

And This MattersPARTNERS IN LEADERSHIP

$Direct = $20 Billion +

Lost Opportunity Cost = ?

Better HealthLive 3-5 years Longer

Quality of Life

PARTNERS IN LEADERSHIP

Motivation (Beliefs &

Attitudes)

TrainingSkills &

Knowledge

SafetyAccess

Cost, Equipment

Facilities etc.

C-MAST: Ecology of Physical Activity

(The Engine of the Cultural Narratives)

PARTNERS IN LEADERSHIP

Culture

Personal Beliefs and Attitudes

(Motivation)

Influences and Creates

Influences and Constrains

PARTNERS IN LEADERSHIP

Culture

Access(Infrastructure)

Safety

Training

MotivationBeliefs & Attitudes

PARTNERS IN LEADERSHIP

Culture

Access(Infrastructure)

Safety

Training

MotivationBeliefs & Attitudes

Chicken and Egg(C-MAST)

Active Transportation and C-MAST

PARTNERS IN LEADERSHIP

AccessMotivat

ion

SafetyTrain ing

Share your beliefs Respectfully Actions speak louder than words

Active Transportation and C-MAST

PARTNERS IN LEADERSHIP

Access

Our most potent asset But take it to the burbs And work with allies

Active Transportation and C-MAST

PARTNERS IN LEADERSHIP

Train ing

Help others learn Support other outdoor-active initiatives

Active Transportation and C-MAST

PARTNERS IN LEADERSHIP

Safety

Raise the level of dialogue Build safety into every infrastructure project

PARTNERS IN LEADERSHIP

Thank You for

Your Attention

PARTNERS IN LEADERSHIP

I have a draft document that I am working on that I hope will provide the evidence

based arguments that support my C-MAST model to the degree that it will meet peer review. That document can be found at

www.outdoorcouncil.ca/documents. Please be aware that this is only a draft.