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Learning outcomes are to understand the crowdfunding planning process. To do this we will look at the five stages that need to be carefully considered before going live.
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Ⓒ minivation 2015
An additionalfree resourceto accompany
Crowdfunding Intelligence.
www.minivation.co
Questions we will address:● Who● Why● When● Where
Ⓒ minivation 2015
Learning outcomes:Understand the planning process.
Pitch
Promises
Pre-campaign Live Post-campaign
minivation.co
Pitch
Promises
Pre-campaign Live Post-campaign
minivation.co
Completed a platform/campaign
survey?What are the risks in this campaign?
What legal aspects are there?
What are you going to talk about?
When/where will you say it?
Who are you saying it to?
Do you know the costs?
Is the CPP complete?
Are tribes identified?
Who takes charge?
Pitch
Promises
Pre-campaign Live Post-campaign
minivation.co
When will you send updates?Through which channels?Who will write the updates?How will you maintain momentum?How will you measure success?
Pitch
Promises
Pre-campaign Live Post-campaign
minivation.co
What story will you tell?
Have the scripts been written?
Who will produce the
video(s)?What if you overfund?
What’s in it for them?
Pitch
Promises
Pre-campaign Live Post-campaign
minivation.co
Have all promises been thought through?Have the above been costed?How/when will you deliver these?Who are the partners you will work with?What risks are there?How will you compensate?
Pitch
Promises
Pre-campaign Live Post-campaign
minivation.co
Who are the early adopters?
What tribes can you
support?What’s next?
When?Why?
Critical
Processing
Ready
Pre-campaign Live
minivation.co
Critical
Processing
Ready
Pitch Promises
minivation.co
Critical
Processing
Ready
minivation.co
Post-campaign
minivation.co
Critical
Processing
Ready
Pre-campaign Live Post-campaign
What has been completed?
What is being completed- when will it be ready?
What is next- when do you start on it?
Ⓒ minivation 2015
ISBN: 978 1907 794 988
Available now.
Copyright © minivation 2015 (except where designated Creative Commons)Published by: minivation, Unit 27 City Business Centre, Winchester, SO23 7TA, UK.Telephone +44 (0) 1962 866 753Email: ideas@minivation.coHomepage: www.minivation.co
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmittedin any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise,except under the terms of the Copyright, Designs and Patents ACT 1988 or under the terms of a licenseissued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, W1T 4LP,without the permission of the Publisher. Requests to the publisher should be addressed to:License minivation, Unit 27 City Business Centre, Winchester, SO23 7TA, UKor emailed to ideas@minivation.co
Designations used by companies to distinguish their products are often claimed as trademarks.All brand names and product names used in this book are trade names, service marks, trademarksor registered trademarks of their respective owners.The Publisher is not associated with any product or vendor mentioned in this book.
DISCLAIMER: Whilst the information herein is supplied in good faith, no responsibility is taken by either the publisheror the author for any damage, injury or loss, however caused, which may arise from the use of the information provided.
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