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Cross platform
Hitting the IP homerun
King.comSocialMobile
Founded in 2003
130+ employees
4
The State of the Kingdom
Over 30 MUUs (Monthly Unique Visitors)
Over 3 million DAUs
1 Billion games per month
We do casual skill gaming!
Collect as many points as possible
A game session is between 1-5 minutes long
Skill games model
New production studios set up in Poland and Romania
The games are made by ~100 superstars in Stockholm
More than 200 proprietary games in 9 languages
How we make money
Our cross-platform strategy
Since 2003
Since 2010
Since 2011
Homerun = play everywhere
Since 2003
Since 2010
Since 2011
Social
King.com groupies
Social is more than Facebook but…
Social gaming is HOT!
And it’s just getting started.
januari
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500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
From no 43 to no 5 in 6 months
DAILY FACEBOOK PLAYERS
Monthly: 18 million
@
“Social Envelope”• Adds depth and virality
adapting it to the facebook environment
Proven Casual Game• ‘Bubble Saga’ –
proven IP on King.com played tens of millions of time
Our magic recipe
Easy on the eyes
Familiar gameplay
Social hooks and friendly competition
4.64.5
4.74.1
4.02.2
4.74.34.4
4.3
4.74.94.9
CityVilleEmpires & Allies
Texas HoldEm Poker FarmVille
The Sims SocialPioneer Trail
Gardens of TimeWords With Friends
Diamond DashBejeweled Blitz
Bubble SagaMahjong Saga
King.com
Quality is key
Top 3 King Facebook games vs. Top 10 Facebook games Facebook player score out of 5
Mobile
5 300 000 000
20 000 000 000
Number of mobile subscriptions
in the world
Predicted mobile ad spend in a
few years time
88 downloaded applications
iPhone usage: 84 minutes / day.
Why mobile is so important
Source: Appsfire
10 minutes every day on games…
Mobile Apps passed the Web this summer
May ‘11: 500k apps in the App Store!
500k apps, of which 150k are free = you need to make something exceptional
Stand out in the crowd
Intuitive gameplay and controls
Everyone knows how a slingshot works
250+ million downloads
Think IP
Source: Diggs.com
The Oklahoma land rush
…but the mobile market is maturing
King.com goes mobile
500 000 downloads
over 12 mio game sessions
#1 in several countries
Cross platform?
Cross platform?
Show me the money!
We got more engaged users and those users also spent more money on the game
Why did we go cross platform?
Possible to engage the user wherever they are
Build brand awareness across many platforms
Enable mobile and social revenues
Cross platform learnings
Be open for changes.
Use your IP
Think quality
Cross promote
mikael@king.com
Thank you for listening!
© Steve Chenn/CORBIS
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