Critical Social Media Basics for New Businesses (OSEB 2013)

Critical Social MediaFor New Business

Sales & Lead Generation

Ontario Self Employment Benefits Current Members

Feb 5, 2013

Today’s Presentation Will Cover

• Facebook– Canadian Stats– How to update– Using your Page & Profile to create

community– Maintaining security & privacy

• LinkedIn – Uses for B2B & B2C– Links to set up & optimize Company Page

Success on Facebook

• Be a baker, not an eater– Use your Page to help others connect– Connect with everyone you have ever met

• Customer service– Make all info available, available on Facebook– Show personality on Page

• Give value in every interaction– Entertainment, Compliments, Sharing OPC– Information, Education, Solutions

Facebook Stats• Source: SocialBakers.com• 54% of all Canadian demographic &

psychographic groups ARE using Facebook daily. Not everyone likes it. We only care about the ones who LOVE it.

How To Update

• At least 1 update per day• Use an image or video• Get them to engage – Encourage

Comments!– Ask open ended questions– Epic Meal Time: “Last comment gets the bacon”

• 10,000 comments in less than an hour– Freshii Facts contest > daily free lunch

• Most Commented updates encourage more Shares and more Likes

Freshii Facts

• Easy to answer encourages MORE comments• Early in the day, before lunch, comments are

in Fan’s feed / ticker all day• Return after contest to announce winner

Think Images & Video

Create an Image Library

Live, Shared Experiences

Recognize Your Friends / Likes

Highlight Positive Community Experiences:• Valentines Day• Birthdays• What they Like: TV shows, foods, events etc.• Anyone who Likes, Comments or Shares ++Put a Positive Spin on Negative Experiences:• Common challenges: Solve w/info or humor• Wishes of wellbeing for tragedy / disasters

Share Your Business Story• Behind the scenes of business; special access 4 Likes• Ask for what they want from you:

– Should we offer a) or b)? • Offer the one more people want

– Reward participants• Share all your business celebrations• Be human, not corporate

• ALWAYS “Thank You for telling us!”– Positive - encourages more positive interactions– Negative - they are telling you exactly what they would

happily pay you more for, without wasting time • Opportunity to turn them around, into an ambassador

Some eCards & popular memes

• Share from others• Create your own• Target group memes– Use search & filter to understand what is

trending & popular with your target customer

Protecting Yourself & Your Brand

• Many buyers want to know the person they are trusting with their hard earned money

• ONLY share public-appropriate info to social

• http://Facebook.com/about/follow

Measuring Facebook

• Basic panel

• Measure engagement– Divide “talking about” by Page Likes; repeat weekly– 15 / 414 x 100 = 3.62%

LinkedIn

• Professional network connects you to millions to help make your biz successful:– Customers– Vendors– Strategic partners– Media / Publicity opportunities• Bloggers & influencers in your biz category

– Employees– Political key influencers– Celebrities in your business category

Optimizing LinkedIn

• Optimize profile with search keywords– Skills, Customers, Partners, Competitors,

“LION”• Encourage people to connect with you:

– Connect with me, using debbie@theSparkleAgency.com

– I never IDK– When you connect w/me I will [benefit] for you

• Show & share all your history and options• Join 50 relevant groups; search for common

• Add links to images, documents, videos

Measuring LinkedIn

• Connect with everyone you have ever met, to gain access to their 1st & 2nd level connections

Facebook & LinkedIn Resources

• Create a Facebook page: https://www.facebook.com/pages/create.php?ref_type=sitefooter

• Add a LinkedIn Company page: http://www.linkedin.com/company/add/show

• Also recommended: – YouTube: video community & sharing to other social – Google+: SEO & Hangouts on Air (YouTube videos)– Pinterest: source images & generate traffic– Instagram: share your images– Foursquare: digital mobile mapping of your business

Free Resources

• Social Media Examiner– http://www.socialmediaexaminer.com/top-10-small-bus

iness-facebook-pages-2012-winners/

– http://www.socialmediaexaminer.com/facebook-apps/

• Mari Smith– http://bit.ly/MariSmithContentCalendar

• Gary Vaynerchuck– #1aDayQandA http://garyvaynerchuk.com/1adayqanda

• Guy Kawasaki– What the Plus! (Google+ book)

http://yousend.it/ZNCJhU

Who Teaches #Sparkle• Danny Iny Firepole Marketing• Greig Wells LinkedNinja• Melanie Duncan Power of Pinning• Amy Porterfield Fbinfluence (Facebook)• James Wedmore Video Traffic Academy•

Local Advertising Expert• Business Platform

http://www.liveninja.com/debbiehorovitch/

Disclosure: Many of these are affiliate partners. Should you choose to purchase through these links, I will likely earn an affiliate commission. Please know that I would ONLY recommend professionals who I personally work with & strongly recommend.

Most include FREE 90 minute+ webinars that ARE effective w/o purchase.Please let me know about your purchase and I will award you w/access

to an upcoming Sparkle Social Media Mastermind (value $597).

Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business,

media channels, large business, not for profits & government organizations, globally

• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+

Hangouts on Air (web TV show)• Social Media Mastermind – group coaching & help beginning

March 1

Connect With #Sparkle

• http://theSparkleAgency.com• LinkedIn• Twitter• Google+ • Facebook• debbie@theSparkleAgency.com• 416-553-2157• Debbie Horovitch• Interns Patrycja Wygnal, Matt Alexander• WordPress / Web Intern Parth Pandya