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@AccessUndertone
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@AccessUndertone
ADVERTISING IS LIQUIDEric Franchi @ericfranchi
Adam Kmiec @adamkmiec
@AccessUndertone
@AccessUndertone
@AccessUndertone
Source: Undertone, 2013
@AccessUndertone
MARKETER CHALLENGE:
HOW DO YOU REACH CONSUMERS WITH
THE RIGHT MESSAGEAT THE RIGHT TIME AND….
ON THE RIGHT DEVICE
@AccessUndertone
@AccessUndertone
@AccessUndertone
@AccessUndertone
@AccessUndertone
IMPLICATIONS FOR CONSUMERS
IMPLICATIONS FOR ORGANIZATIONS
IMPLICATIONS FOR TECHNOLOGY
@AccessUndertone
THANK YOU!Eric Franchi @ericfranchi | @accessundertone
Adam Kmiec@adamkmiec
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