Creative Gives Day Campaigns - The Georgia Center For ... · Pre-Georgia Gives Day Goals Let your...

Creative Gives Day

Campaigns

Tom Zimmerman

Communications Manager

Georgia Center for Nonprofits

Welcome! Webinar being recorded

Video and Powerpoint deck will be available

soon online

www.gcn.org/GAgivesevents

Also, quick links to tools

www.gcn.org/GAgivesresources

Registration deadline is 10/1/14!

Our Social Media

For the public:

www.facebook.com/gagives

www.twitter.com/gagives

www.instagram.com/gagives

For nonprofit tips:

www.facebook.com/georgiacenterfornonprofits

www.twitter.com/GAnonprofits

Online support and learning group!

facebook.com/groups/GAgivespeerlearning/

Tag us @GAgives and #GaGivesDay

How to get the most out of this

presentation

A showcase of good ideas from Georgia and

beyond.

Don’t be overwhelmed!

See what ideas meet your talents, capacity

and audience.

Share with your staff and brainstorm!

Outline of call

Audiences, Goals and Asks

One narrative, but multimedia

Pre-day campaigns

Day-of campaigns

Post-day campaigns

Example time!

Questions? Type into the chat box and we’ll take a break occasionally to answer!

Audiences you should be

reaching

Your organization’s champions

Existing donors

Volunteers

Staff

Board members

Your champion’s personal networks

“Newbies” to your organization

AUDIENCES, GOALS & ASKS

Goals for your campaign

Inspire high giving rates among your

champions

Your existing network donates their influence

as well as their money

Eye-catching messaging to your “newbies”

Cultivation of your champions and thanks

AUDIENCES, GOALS & ASKS

There’s more than just one ask Existing donors, volunteers and staff:

Donate your money

Donate your influence

Be a champion for our organization on GA Gives Day!

Board members and larger donors

Consider giving or pledging your planned gift as a matching fund (incentive)

Newbies

You share the catchy image or story, a mention of GA Gives Day, and empower your existing supporters to do the rest in their own way.

AUDIENCES, GOALS & ASKS

One message, multi media Messaging methods: email, word of mouth,

flyers, website, newsletter, Facebook, Twitter,

Instagram, LinkedIn, etc.

Create one strong narrative that can be

shared and woven into all of those.

WHAT’S YOUR NARRATIVE?

WHAT’S YOUR NARRATIVE?

FurKids – 2012 GA Gives Campaign

WHAT’S YOUR NARRATIVE?

Today…social media!

26% of 2013 Gagivesday.org traffic came via

social media.

Majority of that traffic through Facebook.

Pre-Georgia Gives Day

Goals

Let your supporters know the basics.

Concept, date, drum up excitement.

Follow GA Gives for sharable content.

Let your supporters know why this day is important for your organization.

Narrative, fundraising goals, potential impact.

Let your supporters know how your organization is participating

Incentives, games strategy, events, etc.

Let your supporters know what you would like them to do for you!

CAMPAIGNS

On Georgia Gives Day

Goals

Today is the day!

Reminder about incentives.

One main compelling image/short message/

Consider promoting on Facebook, even with a small

$50-$100 budget!

Daily updates.

Thank donors.

Make it an online party!

Most importantly: personalize your messaging in a

way only your organization can.

CAMPAIGNS

CAMPAIGNS

Day-after Campaign

Goals

Immediate: A general thanks to all. Make it

creative!

Consider: Thanks to individual donors (all or

large) and to any supporters who went above

and beyond to support the effort.

Later: Show us the impact toward your

narrative, goal, constituents.

CAMPAIGNS

CAMPAIGNS

GEORGIA

GEORGIA

GEORGIA

GEORGIA

ELSEWHERE

ELSEWHERE

ELSEWHERE

Fun and sharable

Personalize to you and to GA Gives

Have fun, but don’t lose the integrity of your voice

Don’t overuse!

MEMES

Easy Ideas to Jumpstart Your

Campaign

Take a creative “countdown” picture for the

days leading up that involve your mission.

Promote open houses or tours on Gives Day.

Ask a local restaurant if you can host a Gives

Day party. Bring your laptop, encourage your

supporters to come by and make donations!

Ask supporters to not only make donations,

but share a story or memory associated with

your org. and tag your social media.

Create a Facebook event and invite

supporters.

Credit: Arizona Gives Day

Thank you!

Facebook.com/groups/GAgivespeerlearning