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Creating Your Website with Style + Strategy
I know exactly what I want my site to look like but has given no thought
to the content
Looked through all my competitors sites and copied what they
were doing
Save Time
Save Money
Save Your Sanity
Website Strategy
1. How People Will Find You2. How They Will Move Through Your Site3. How You Will Stay In Touch
§ Define Your Offer(s)§ Create A Client Profile§ Decide What Actions You Want Visitors to Take§ What Pages Will You Need§ Establish Your Goals + Metrics§ Decide How You Will Promote Your Site
Let’s start with STYLE
Style is what you see, and it makes you feel.
Your Style Tools
• Fonts • Images + Graphics• Color• Layout• Feel
Your Strategy Tools
WebsiteBlogEmailSocial MediaOnline Events
The key is to have a strategy for each one
Strategy = IntentionalStrategy = Purpose
Use Your Tools With an Intentional Purpose
Your Website
Who’s Visiting?What Do You Want Them To Do?
Your Blog
Blog for your audience while keeping SEO + Social Media in Mind
Super Simple SEO
• Use Keyword Phrase• Permalinks• Headings• Alt Tags on Images• Link to Other Posts• Include in Body of Post
Offer something FREE in exchange for an email address
Places to make the email ask
• Header• Sidebar• Footer• At the end of a blog post• Landing Page• About Page• Home Page• Pop Ups
Social MediaThink of social media as a one way tool.
You want to send people from social media to your site, but not to social media from your site.
Online Events
Share your expertise and build your list
Kinds of Online Events• Webinars• Podcasts• Challenges• Interviews• Telesummit
How this might all look
Website – Sells for youBlog – Brings in traffic + provides sharable contentEmail – Keep in touch with clientsSocial Media – Expand your reach + drive trafficOnline Events – Build Your List + Share your expertise
Stylish + Strategic Websites for Empire Building Entrepreneurs
MelodyeHunter.com@melodyehunter
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