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Creating Visual Content that Sparks Big Buzz

By Danielle Brigida

U.S. Fish and Wildlife Service Tom Koerner USFWS

I’m a Wildlife and Technology Geek

Thinking About Visual Communications

• What are your end goals?Specific Outcome? Clicks? Shares?

• What is the best type of image to visually communicate your message?Video? GIF? Image?

• What’s the Lifespan of Your Visual?Evergreen? Campaign? Immediately Relevant?

Give Yourself Time…

To search for the right (legal!) image

Where do you find legal inspiration?

• Creative Commons search

• Government and public domain photos

• Community driven – Make a request!

• Morguefile.com

• Stock photography

• Staff

• Photo Contests

• http://list.ly/list/703-free-stock-or-low-cost-image-sites

Case Study 1: Use Images to Include Others

Tip: Don’t Share Visuals with

Over 20% Text

Repurpose, Alter, & Crowdsource

Reintroduce Content

Case Study 2: Use Visuals to Interpret Information

Educational Visuals As Evergreen Content

Case Study 3: Make the Most Out of Your Visuals

Original

Identify Opportunities

Livestream, Periscope and More:

Use Social Search to Find Inspiration

Pinterest Search

Visuals Can Add So Much Context

Extend the Lifespan andMake it Digital

Add Visual Elements to Your Site With Proper Meta Data

Test How Your Images Share

Keep Things Light and Useful

Learn the Image Sizes and Shapes forEach Network

Instagram Tips

• Listen to keywords and hashtags

• Leverage events and on-the-ground work

• We take the fun/beautiful approach

• Make the most of trends

• Create content based on popular content

Using Instagram to Listen

• Iconosquare

• Tagboard

• Hashatit

Meet Photographers of Your Subject

Iconosquare: Instagram Tracking

Search Location on Instagram for Next Steps in Outreach:

@USFWS Instagram

About USFWS Instagram

Awesome Screenshot:

Never Forget Your Goals

Inspire Americans To Protect Wildlife For Our

Children’s future

PhotographsGetting

OutdoorsWatching for

Wildlife

Instagram

Twitter

Facebook

Flickr

National Wildlife Photo Contest

Instagram - #WildlifeSelfies

Questions?

Danielle Brigida

National Social Media Manager

U.S. Fish and Wildlife Service

@USFWS or @starfocus

danielle_brigida@fws.govJudy N, Flickr