Creating Marketing Messages that Stick

Creating marketing messages that stick

Julie CantuSmall Business Marketing Coach

Owner, 360 Graphics

Patrick GiammarcoCertified Duct Tape Marketing Coach

Owner, PWG Marketing

Agenda 1. Review Duct Tape Marketing System

a) focus on your Ideal Clientb) find and communicate a core

difference2. Break3. The single greatest question you must

answer4. Q & A / wrap-up

What is marketing?

What is marketing? Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one.

Copyright © 2003, Columbia University Press.

Getting someone who has a need to Know, Like and Trust you

The System is the Solution

7 Steps in the system1. Focus on the ideal client2. Find and communicate a core

difference3. Package your business to build trust4. Create marketing materials that

educate5. Lead generate from every angle6. Covert more leads without selling7. Live by a calendar

Focus on your ideal clientNarrow and define your target market

Communicate a core differenceor compete on price

Strategy before tacticsCombining your ideal client with your core difference becomes the basis for all marketing activity

Package your business The essence of marketing strategy

BreakWe’ll resume in 10 minutes

The Single Greatest Question You Must Answer

What do you do for a living?

Talking Logo Action verb (I show, I teach, I help)

+Target market (small businesses, teachers, homeowners, divorced men/women)

+Solve a problem or meet a need

Talking Logo Part 1 – addresses you target market

Part 2 – zeroes in on a market problem, frustration or want

PWG Marketing I simplify marketing for small businesses by installing and coaching the 7-steps of the Duct Tape Marketing system.

Talking Logo Action verb (I show, I teach, I help)

+Target market (small businesses, teachers, homeowners, divorced men/women)

+Solve a problem or meet a need

360 Graphics I make small businesses look like Rock Stars in print and on the web!

Talking Logo Action verb (I show, I teach, I help)

+Target market (small businesses, teachers, homeowners, divorced men/women)

+Solve a problem or meet a need

Pair-up and take the next 10 minutes to help your partner write their Talking Logo

Thank you

Julie Cantujulie@my360graphics.com

www.my360graphics.com

Patrick Giammarcopatrick@pwgmarketing.com

www.pwgmarketing.com