Creating A Student Movement with Social Media

How did Mobilize.org start? Why did we go with a “.org” name? What is our target audience? How have we used web tools to create this network? Moving from on-campus project to national org Tips, tools, and lessons learned

From Obama to the “MyFaceTube” Revolution,

How Social Media is Reshaping Civic Engagement

Email: Dsmith@NCoC.net

Twitter: @Mobilizer

Facebook: www.Facebook.com/Mobilizer

Founded in 1946, Chartered by Congress in 1953

Measure, Track, and Promote Civic Engagement Hold Annual Conference in Washington DC Publish America’s Civic Health Index

Began Researching Netizens and eCitizenship

2007 America’s Civic Health Index

2009 America’s Civic Health Index

63rd Annual Conference on 9/9/09

449 Attendees 3,691 Unique Online Viewers 9,707 Tweet Reach Online Videos Still Getting New Views

Convening on Engaging Citizen 2.0

Democratic Collaboration Interactivity Transparency Engagement Listening Authenticity

Hierarchal Structure Information Gatekeepers Redefining Membership Shift from Consumer to Producer

Edward M. Kennedy Serve America Act

Requires Census and CNCS to work with NCoC to create an annual “Civic Health Assessment”

NCoC’s Roles:

Help establish, revise, and update indicators

(including indicators on eCitizenship)

Produce reports and help disseminate results

Potential: Expand to 50 State and 100 City Reports

Seeking Local Partners (State/City)

Email: Dsmith@NCoC.net

Twitter: @Mobilizer

Facebook: www.Facebook.com/Mobilizer