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CQI’s external affairs activity
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Introduction
• My background• Role at CQI is to raise the profile of quality
and the reputation of the quality profession• In support of our strategic theme ‘To
increase our influence’ • Responsibilities – Corporate
communications, stakeholder and media relations.
• Encompasses our publications, member communications, websites, social media activity, offline media, events and research
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Publications
• Qualityworld• INform• Email newsletters – QWE, CPD, WQD,
Volunteer newsletter• Annual report• Salary survey
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Websites
• CQI website• IRCA websites (four language versions)• Quality Jobs• Re-designs• Server move• Integration with Project Blue• Next priority is a content review
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Social Media
• CQI blog• LinkedIN – CQI and IRCA. Move away
from the forums• Twitter – QW, CQI, IRCA and INform
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Stakeholder
• Partnership approach• Events and publications• IIA and EEF• CMI, CBI, IoD, IoSH, Trading Standards,
FSB• Awards – National Business, BCC,
European Business
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Public affairs
• Consultations – DBERR on Long term strategy for growth for UK business
• Parliamentary Committee business – Health, PAC, Business
• Office for Efficiency and Reform• Letters – Future Forum on health• Legislation
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Media
• National press – business and economic • Sector trade titles, reflecting our priority
growth sectors – manufacturing, engineering, construction, health as well as standard – defence, pharma, etc
• Broadcast – business consumer• Media releases, statements, opinion
pieces, news, features, letters, advertorials
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Research
• Health research in conjunction with HSJ• Business research• Quality monitor• WQD – business research and salary
survey
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Events
• Lean Government, Public Servant, Redesigning Public Services
• WQD external stakeholder event for WQD 2010
• Proactive approach to getting corporates signed up for 2011
• Launched a commercial conference for November 2011
• Sellex Galileo, exhibitions – Southern Manufacturing, National Engineering and Construction and Recruitment Exhibition
www.thecqi.org.uk
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