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515 MALCOLM X BOULEVARD NEW YORK, NY 10037-1801
Stop By For A Visit
© The Schomburg Center for Research in Black Culture
The Schomburg Center for Research in Black Culture
Rebrand Initative & Style Guide
www.THESCHOMBURGCENTER.com515 Malcolm X Boulevard New York, NY 10037-1801
© The Schomburg Center for Research in Black Culture
The Schomburg Center for Research in Black Culture
Rebrand Initiative & Style Guide
© The Schomburg Center for Research in Black Culture
www.THESCHOMBURGCENTER.com515 Malcolm X Boulevard New York, NY 10037-1801
The Schomburg Center for Research in Black Culture
Rebrand Initiative & Style Guide
© The Schomburg Center for Research in Black Culture
515 Malcolm X Boulevard New York, NY 10037-1801www.theschomburgcenter.com
The Schomburg Center for Research in Black Culture
Project Book
Table Of C
on
tents
Creative Development2.1 Moodboard Images............................................172.2 Moodboard...............................................................192.3 Tagline Exploration...........................................212.4 Toolbox.......................................................................232.5 Logo Development.............................................252.6 Web Development..............................................312.7 Motion Graphic Development...................35
Research1.1 Research Paper.........................................................11.2 Client Brief.................................................................71.3 Creative Brief...........................................................91.4 SWOT............................................................................111.5 Target Audience Profile 1...............................131.6 Target Audience Profile 2..............................15
Style Guide3.1 Brand Identity........................................................393.2 Logotype Fonts.....................................................473.3 Color Palette...........................................................483.4 Stationery System...............................................493.5 Imagery & Textures..........................................513.6 Vehicle Treatment..............................................533.7 Packaging.................................................................54
Final Designs4.1 Digital Solutions..................................................554.2 Web Design.............................................................574.3 Motion Graphic....................................................624.4 Advertisements....................................................644.5 Promotional Items.............................................66
1.1 Research Paper1.2 Client Brief1.3 Creative Brief1.4 SWOT1.5 Target Audience Profile 11.6 Target Audience Profile 2
1.0
Research
Research
2.02.1 Moodboard Images2.2 Moodboard2.3 Tagline Exploration2.4 Toolbox2.5 Logo Development2.6 Web Development2.7 Motion Graphic Development
Creative Development
3.1 Brand Identity3.2 Logotype Fonts3.3 Color Palette3.4 Stationery System3.5 Imagery & Textures3.6 Vehicle Treatment3.7 Packaging
3.0
Style Guide
Style Guide
4.1 Digital Solutions4.2 Web Design4.3 Motion Graphic4.4 Advertisements4.5 Promotional Items
4.0
Final Designs
The Back CoverMrs. Felisa Evans
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