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CourseSyllabusMIS4111/6111–WebStrategyandAnalyticsforBusiness
SpringSemester,20173.0CreditHours
(Lastupdated:1/15/2017)
Instructor:AvantiPanditPhone1:508.423.6392(personal)emailpreferredPhone2:E-mail:apandit1@memphis.eduE-mail2:avanti.pandit105@gmail.comOffice:FCB373OfficeHours:meetingscanbescheduledonTuesdaysandThursdaysbeforeorafterclass.
CourseOverview:[REQUIRED]
Thisisafast-pacedintroductorybusinesscourseinwhichyouwilllearnthebasicsofSearchEngineoptimization(SEO)andSearchEngineMarketing(SEM)andonlineWebAnalyticsforBusiness.
Pre-Requisites/Co-Requisites:
Therearecurrentlynocoursepre-requisitestoenrollinginthiscourse.However,thisisatechnicalcourseandwillrequirethatthestudentshouldhaveagoodgraspofbasiccomputerandwritingskills.
RequiredTexts(andRelatedMaterials):[REQUIRED]
o TheArtofSEO3rdedition(2015),O'Reilly(bookstore)o AppliedInnovativeMarketingwithWordPress,KanabarandPandit(e-bookpurchased
fromhttp://www.appliedinnovativemarketing.com)o SelectedreadingsfromwebasoutlinedinSyllabus
Additionalfeesrequiredforthecourseproject(Note:ThiswillbecoveredbytheDepartmentforSpring2017)
o $15feeperteamforregistrationandhostingofwebsiteURL(Professor’sspecialpricevalidforcoursedurationonly,detailsinclass)
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o Graduatestudentsonly-$30Debit/creditcardexpenseforpaidcampaignassignment.
RecommendedTexts(andRelatedMaterials):
Spreadsheettemplatesdownloadedfromhttp://www.yourseoplan.com/books/search-engine-optimization-hour-day/templates-worksheets/
LocationofCourseMaterials:
AllcoursematerialslocatedontheeCoursewarewebsite(opensinnewwindow).
CourseObjectives:[REQUIRED]
Bysuccessfullycompletingthiscourse,participantswillbeableto:• Understandandapplydigitalconceptstodrivebusinessstrategy.• LearntobuildawebsiteusingWordPressandapplytechniquessuchassearchengine
optimizationandwebtrafficmonitoringtoalignwebsitewithbusinessobjectives.• Understandhowtoimprovewebrankingbyapplyingresearchtechniquesusinghands-on
andrelevantstateoftheartwebtechnologies.• Developandbuildsocialmediaassetsandmailcampaignstoincreasetargetedtrafficto
website.• Learnaboutpaidcampaignsandreputationmanagement.• Learntomonitor,measureandanalyzetraffictowebsitetofacilitateimprovementsfor
betterROI.• Workeffectivelyasamemberofateam,includingdemonstratingcollaborationand
problem-solvingskills.
FogelmanCollege:LearningOutcomesforYourDegree[REQUIRED]
MIS4111-ThiscourseisdesignedtohelpyoutomeettheoveralllearningobjectivesfortheBBAdegreeofferedbytheFogelmanCollege.YoushouldtakethetimetobecomefamiliarwiththeoveralllearningobjectivesasastudentintheBBAdegreeprogram.
• BBAProgramOutcomes(opensinnewwindow)
Graduatelevelexpectations
Graduatestudentsmustdemonstrateahigherlevelofunderstanding,applicationandanalysisofthecourseconceptsandwillberequiredtosubmitoneadditionalassignmentasoutlinedbytheinstructorfortheircourseproject.
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CourseMethodology
• In-classinteractiveactivities,discussions,readingassignmentstopracticethelecturematerial,hands-onprojectspecificinternettoolsandtechniques.
• Assignedexercisestopracticethelecturematerialandfurthertheproject.• Examstotestknowledgeoftheparticipantsonthekeyconceptscoveredintheclass.• Hands-onProjecttoanalyzeabusinessproblemandinvolvethedetailedunderstandingof
searchengineoptimizationtechniquesanddigitalanalyticsconcepts.
Professor’sExpectationsofStudents:
In general, you should assist the instructor and your fellow classmates in creating a positive,supportiveenvironmentforlearningbystayingengagedinthecourse.Youwilllearnasmuchfromthecollectivecontributionsofyourclassmatesasyouwillfromtheinstructor.Asagroup,wewillcreateapositiveandcollaborativeenvironmentandshareeachother’sviews,insights,andanalysisofassignedscenariosandreadingscoveredinthecourse.
Student'sExpectationsoftheProfessor:
Inmyroleasyourinstructor,therearecertainthingsyoucanexpectfrommeincluding:well-organizedandengaginglearningexperience,responsetoemailswithintwo(2)businessdays,andfeedbackonallworksubmittedwithin7-10calendardays.
GradingandEvaluationCriteria[REQUIRED]
Overthesemester,youwillhaveavarietyofopportunitiestoearnpointstowardsyourfinal(overall)lettergradeinthiscourse.Thissectionofthesyllabusdescribestheassessedworkyouwillbedoingandhowoverall(final)lettergradeswillbecomputed.
FinalCourseGrades[REQUIRED]
Finalcoursegradesareearnedaccordingtothefollowingtable:
PointRange AssignedGrade92-100Points A
82-91Points B
75-81Points C
65-74Points D
Under65Points F
Youroverallgradeforthesemesterisbasedonhowwellyouperformonamixtureofformalactivitiesincludingdiscussions,quizzesandprojects.Itwillalsobeimpactedbypeerevaluationandinstructorassessment.Adetaileddescriptionofeachoftheassessedactivitiescanbefoundafterthescoringsummarytablebelow.
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SummaryofGradedActivities
Pointsearnedontheassessedactivitieswillbedistributedasfollows:
Deliverable TotalClassParticipationanddiscussions 10%
Midterm 10%
FinalExam 25%
ProjectAssignments(5@4%each)FinaltermprojectFinalpresentation
20%25%10%
Total 100%
Project:
Allstudentswillbeassignedteams.Assignmentswillbethebuildingblockstowardsafinalreportandafinalprojectwebsite.Theentireproject(individualprojectassignments,finaltermpaperandfinalwebsite)willbea teameffort. Specific instructionson theprojectoutlinesandexpectationswillbeprovidedinaseparatedocument.Thefinalprojectreportshouldbeat least5—60doublespacedpages (notcounting the titleandreferencepages, figuresor tables,andappendices).Youmayusereferences,ifany,fromthelibraryoronline.Thereisnolimitonthenumberofreferencesused,however,makesurethesourcesarecredible.
Youneed touse in-text citationsanda reference section (no footnotesor endnotes in thispaperwhatsoever;donotusetheautomatedfootnoteorendnotefunction inWord).FullcitationsofallworksshouldbeincludedintheReferencessection.TakecaretoproperlyattributematerialsfoundinliteraturesourcesorontheInternet.Directquotesfromreferencesshouldbekepttoaminimum.Althoughyourwritingabilityisnottheprimaryfocusofthiscourse,yourabilitytocommunicateisessentialtoyourfuturebusinesssuccess.Paycloseattentiontowhatyou'rewriting.Itmaybewisetohaveanotherpersonreadyourworkbeforesubmittingitforgrading.
Assignmentswillbegradedaccordingtothefollowingcriteria:
• Exhibitsconvincingrangeandqualityofknowledge,havingdoneappropriateresearch• Identifies,thoughtfullyanalyzesandevaluatesmajorpointsofview• Convincing conclusions are drawn and demonstrate an understanding of investigative
resultsaswellashowtoapplythem• Writingstyle isunderstandableandorganized inexplainingresearch investigationresults
andsupportingconclusions• Applicationoftoolsandtechniquestaughtinclasswhichproducestheresultsexpected.
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Teamswillsubmitthesamefinalreportandwebsiteandadditionallywillprovideateampeerevaluation/participationform.Projectgradesandclassevaluationswillbeassignedbasedonpeerevaluationsandinstructorevaluation.
Presentation:
Teammemberswork collaboratively to createPowerPointpresentations tobe shownduring theteam’s presentations for the final project. Please plan on posting the team’s PowerPointpresentationbythedaylistedontheschedulesection.Projectpresentationshouldbegivenin10-15minutes. Every presentationwill be followed by 5-10minutes of a question/answer session.Include your team number and members’ names in the file name of the PowerPoint. Teampresentations will be preloaded on a computer to save class time. Each team member mustparticipateintheoralpresentation.
Teampresentationswillbegradedaccordingtothefollowingcriteria:
• Organizationandflow• Completeness• Lengthofpresentationfallswithinthespecifiedtimerange• Identificationandthoughtfulanalysisofmajorpointsofview• Convincing conclusions are drawn and an understanding of investigative results is
demonstrated
Exams
Themidterm (10%) and the cumulative final exam (25%)will both be in-class. The objective ofexamsistotestparticipants’grasponthekeyconceptscoveredintheclass;understandingofthedigitalwebstrategyconcepts,searchengineoptimizationconcepts,theassignments,readings,andhandouts. Absence from any scheduled exam will result in an exam grade of zero unlessarrangementshavebeenmadewiththeinstructorpriortotheexamdate.
InstructorandPeerEvaluations
Peer and instructor evaluations of participant participation will be conducted throughout thecourse.Aspartofthepeerevaluation,eachparticipantwillratethedegreetowhicheachmemberof the team fulfilled his/her responsibilities in completing the project and assignments. Theseratingsshouldreflecteachindividual’slevelofparticipation,effortandsenseofresponsibility,nothisorheracademicability.
Instructorevaluationofparticipantswillbeconductedaccordingtothefollowingcriteria:
• Iswellpreparedinadvance• Activelycontributestodiscussionsandasksquestions• Volunteerswillinglyandcarriesownshareofthegroup’sresponsibilities• Adherestothein-classcomputer/phoneusagepolicy• Activelyparticipatesinsynthesizingandpresentingtheconceptscoveredintheclass
NameCard
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Pleaseuseyournamecardineveryclass.Notonlydoesithelpyourinstructorinidentifyingwhoyouarebutitalsoaidsfellowparticipantsandhelpsinmakingclassroomdiscussionsmoreinteractive.
In-classComputerandPhoneUsage
In-classcomputerusageshouldberelatedtothematerialbeingcoveredinclass.Theuseofacomputerorcell phone for general Internet browsing, text-messaging, Facebooking, Twittering, or other socialnetworkingduringclassisextremelydistractingtoboththeinstructorandnearbyparticipants.Pleasebesensitiveandrespectfulofyourclassmatesandinstructor.Ifyoumustuseanyoftheabovecommunicationmeansduringtheclasssession,pleasefeelfreetomomentarilystepoutoftheroomorwaituntilthenextbreaktodoso.Innocaseshouldinternetaccessbeusedduringmid-termandfinalexams.
ListofFormalAssessedActivities
Foracompletedescriptionoftheassessedactivitiesforthesemester,pleaserefertothe“ListofAssessedActivities”pagethatcanbefoundintheonlinecourseareaunder“GettingStarted”.
ScheduleofActivities
Foracompletesemesterscheduleofreadings,activities,andduedatesforassignments,pleaserefertocourseonecourseware.
FinalExamSchedule[REQUIRED]
ThefinalexamforthisclasswillbescheduledaccordingtotheRegistrar’sacademiccalendarwebsite(opensinnewwindow).
CoursePolicies[REQUIRED]
E-MAIL:
AllstudentsarerequiredtomaintainandaccesstheirUniversityofMemphis(@memphis.edu)emailaccount.Youwillreceiveallofficialcoursecorrespondenceatthisemailaccount.Anyinabilitytoreceiveincomingmailinatimelyfashion(e.g.,notregularlycheckingyouremail,havinga“fullmailbox”condition,etc.)isthestudent’sresponsibility.
Attendance:[REQUIRED]
Allparticipantsareexpectedtoattendclassesregularlyandpromptly.However,formalattendancewillnotbetaken.Whenyoumissclasses,yourgradeswillsufferbecauseyouwillmissimportantinformationandclassroom interaction/discussion. Participants who miss classes will be held responsible for all in-classcoursecontent.Participantshavetheresponsibilitytotakeallscheduledexamsandturninallassignmentsbytheannounceddateandtime.Theinstructorreservestherighttodeductupto50%forlateassignments.
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Participantswhomiss in-classsessionsareresponsible forcompletingall in-classcourseworkwitha50percentgradereduction.
Anabsencefromanassignment/in-class/quizcourseworkshallbeconsidered“excused”ifitoccursbecauseofanyofthefollowingsituations(validdocumentationmustbesubmittedforproof)andtheinstructorwascontactedpriortotheduedate:
• Hospitalizationoftheparticipantoranimmediatefamilymemberduetoillnessoraccident.• Death in the participant’s immediate family (ex., spouse, parents, guardians, siblings,
children).• SummonsoftheparticipanttoappearforJuryDutyorbeforeacourt.• Anyotherexcusethathasbeenapprovedbythecoursecoordinator.
The absentee shall submit documents supporting the above claims (hospital admission form, deathcertificate,orcourtsubpoena,etc.)tothecoursecoordinator.Uponsatisfactoryverification,theparticipantshall be allowed to take a make-up assignment or paper/essay in lieu of missed classroominteraction/discussion.
Forparticipantsreceivingfederalparticipantloans,anylackofengagementinthecoursemaybetreatedasnon-attendanceandpotentiallyimpactaccesstoparticipantloansinthefuture.
Adding/Dropping:
Ifyouhavequestionsaboutaddingordroppingclasses,pleaserefertothispageontheRegistrar’swebsite(opensinnewwindow).
AcademicIntegrity:[REQUIRED]
TheUniversityofMemphishasclearcodesregardingcheatingandclassroommisconduct.Ifinterested,youmayrefertotheStudentHandbooksectiononacademicmisconductforadiscussionofthesecodes.Notethatusinga“SolutionsManual”isconsideredcheating.Shouldyourprofessorhaveevidencethatusinga“SolutionsManual”hasoccurred,he/shemaytakestepsasdescribedonthecampus’OfficeofStudentConductwebsite(opensinnewwindow).Ifyouhaveanyquestionsaboutacademicintegrityorplagiarism,youarestronglyencouragedtoreviewtheFogelmanCollege'sWebsiteonAcademicIntegrity(opensinnewwindow).
Participation:
Tobesuccessfulinthiscourseasastudent,youmuststayactiveandinvolvedthroughouttheentiresemester.Studentsareexpectedparticipateinallinteractiveaspectsofthecourse.Youshouldalsoregularlycommunicatewiththeinstructoraspartofyouroveralllearningexperience,checkintothecoursefrequentlyforannouncements(usuallyonthecoursehomepage),andactivelyparticipateinthreadeddiscussionevents(bothformalandinformal).Youshouldplanonloggingintothecourseatleastthreetimeseachweek.
Itisimportanttoactivelyparticipateintheclassroomdiscussionsaswell.Classroomdiscussionshelpclarifythereadingsandlecturesandprovideadditionalinsights.Thequality,notquantity,ofthediscussion
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dependsheavilyonyouandyourpreparationoftheassignedproblemsandsuggestedreadings.Youareexpectedtorespondorshareinformationwhenaskedtodoso,andaskintelligentquestionstoyourfellowparticipantsduringclassroomdiscussions.
Communicatingwithyourteamiscriticalforthesuccessofyourgroupprojectandmayrequireforyoutomakeyourselfavailabletomeetwithyourteamoutsideofclasstimes.
ClassroomorOnlineBehavior:
Allparticipantsinthecourseshouldbeconsiderateoftheothercourseparticipantsandtreatthem(aswellastheiropinions)withrespect.Theclasswilloperateundertheassumptionthatanyandallfeedbackofferedispositiveinnatureandthattheintentionsoftheperson(s)providingfeedbackarestrictlyhonorable.Insensitivityinthisareawillnotbetolerated.Ifyouhaveanyquestionsaboutonlinecommunication,youshouldreviewtheFogelmanCollege'sNetiquettewebsite(opensinnewwindow).
LateAssignments:
Assignmentsandprojectsmaybesubmittedanytimeuptoandincludingthedatedue/timeaspostedintheecoursewaresite.PleasereviewallinformationinthissyllabusandrelatedModuleduedatesforformallyassessedwork.Ifyourworkisnotsubmittedontime,theinstructorreservestheoptiontodeductupto50%ofthegradevaluefortardinessdependinguponthecircumstancesandappropriatecommunicationbetweenthestudentandtheinstructor.
ExtraCredit:
Thereisnoextracreditofferedinthiscourse.Yourfinalgradewillbecomputedbasedonyourworkontheformal/assessedactivitiespreviouslydescribedinthissyllabus.
ReportingIllnessorAbsence:
Duedatesanddeadlineshavebeenestablishedforeachgradedassignment.Inthiscourse,deadlinesaretakenveryseriously.Pleasedonotwaituntilthelastminutetosubmitassignmentsortotakequizzesandexams.Ifanemergencyshouldarise,itisthestudent’sresponsibilitytocontacttheinstructorpriortothedeadlinetodiscussthematter.Adeadlineextensionwillbeconsideredonlyifallofthefollowingconditionsaremet:(1)Extremeemergencyand(2)Instructorcontactedpriortotheduedate.
InclementWeather:
IntheeventthatinclementweatherrequiresthecancellationofclassesatTheUniversityofMemphis,localradioandtelevisionmediawillbeimmediatelynotified.Additionally,TheUniversityofMemphishasestablishedanInclementWeatherHotlineat678-0888aswellasTigerText(opensinnewwindow),anemergencyalerttextmessagingservicetostudents,facultyandstaff.Thisoptionalserviceisusedintheeventofanon-campusemergency,anunscheduleduniversityclosing,oradelayorcancellationofclassesdueto,forinstance,inclementweather.AdditionalinformationonTigerText(opensinnewwindow).
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SyllabusChanges:
Theinstructorreservestherighttomakechangesasnecessarytothissyllabus.Ifchangesarenecessitatedduringthetermofthecourse,theinstructorwillimmediatelynotifystudentsofsuchchangesbothbyindividualemailcommunicationandpostingbothnotificationandnatureofchange(s)onthecoursebulletinboard.
StudentServices
PleaseaccesstheFCBEStudentServices(opensinnewwindow)pageforinformationabout:
• StudentswithDisabilities• TutoringandotherAcademicAssistance• AdvisingServicesforFogelmanStudents• TechnicalAssistance
Keytopics:
Week Topics Date StudyGuide*Pleaserefertostartandendsectionsforreadingsine-copyofArtofSEOaspagenumberingsaredifferentforhardcopyandpdfversions
Assignments/Project
1.Week1–TuesStrategy
IntroductionandSyllabusOutlineIntroductiontoDigitalStrategyProjectOverviewTeamsProjectSelectionsRegistrationandHosting
17-Jan-17
The Art of SEO:
o Chapter 1,3 o Chapter 6 Pg 295-302
Start section: Chapter 6 - When to use TLD Other Than .com End before section: Chapter 6 - Keyword Targeting
o Chapter 11 Pg 715-720
Start section: Chapter 11-Tracking Results and Measuring Success (beg of Ch 11) End before section: Chapter 11-Using Analytics as a Business case for SEO
Discussion: https://digitalmarketinginstitute.com/blog/demand-digital-marketing-skills-2015
http://www.forbes.com/sites/kylewong/2015/03/18/digital-
Class–Introduction,Discussion,Teams,Projectselections,domainnameselections,hosting
2.ThursStrategy
SearchEngines/competitiveresearch/ChangingenvironmentPaymentsWebHosting/Registrationsetup
19-Jan-17
ProjectGoalsMeasurementofsuccessSWOT
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FinalProjects/URLsearch
marketers-the-most-entrepreneurial-job-in-marketing/#bf193e7e5b60
http://fashionista.com/2016/10/oxosi-is-seeking-digital-marketing-interns-in-new-york-ny
3.Week2TuesStrategy
FinalizeProjectsandAccountandregistrationsetupWordPresssetupforallWordPressDashboardIntroductionIdentifytwocompetitorsCompetitorResearchFillincompetitorworksheetSWOTIntroductiontoBasicSEO
24-Jan-17
• The Art of SEO – Ch 6 Pg 275-289
Start section: Chapter 6 - Site Architecture Design Principles End before section: Chapter 6 - Root Domains, Subdomains, and Microsites
WORKBOOK Chapters 1-3 (through page 24)
4.Week2–ThursStrategy
CompleteStrategyandSetup
26-Jan-17
DUEMondayJan308:00am:Assignment1:WebsitedigitalStrategyWorddoc
5.Week3–TuesDesign
Basicwebsite:Planwebsite,Designstructure
31-Jan-17
The Art of SEO:
o Chapter 2 (Search Engines) - - should be same in PDF
o Chapter 4 (up to 166)
Start section: Chapter 4 - SEO Implementation:First Stages (beg of Ch 4) End before section: Chapter 4 -
SandboxWordPressaccountsWordPressIntroduction/testing
6.Week3–ThursDesign
DashboardPages,Posts,Blogs,CategoriesandTags
2-Feb-17
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Mobile Sites and Mobile Apps
o Chapter 6 - Pg 415-423
Start section: Chapter 6 - Google’s Knowledge Graph and the Knowledge Vault End before section: Chapter 6 - end of chapter
§ HTML Tutorial § CSS Tutorial § WORKBOOK Chapters 3-7
Progress check Chapters 1-3 Progress check Chapters 4-7
7.Week4–TuesDesign
Users,PluginsandWidgetsInstall2-3pluginsandwidgetsAkismetContactForm
7-Feb-17
• Getting Started with WordPress • Blogging Glossary • Top Ten Search Engine
Optimization Lists • WORKBOOK Chapter 8, 9
(Optional Chapter 11) Progress check Chapters 8-9
8.Week4–ThursDesign
WrapupWordPressDesignA/Btestinganddesign
9-Feb-17
DUEFeb13Monday8:00am:Assignment2a:WebsiteDesignWorddocAssignment2b:BasicWordPresswebsite
9.Week5–TuesSEO
IntroductiontokeywordresearchTopkeywordslistSemanticsearchGoogleAdwordsKeywordResearchPlanner
14-Feb-17
• The Art of SEO: o Chapter 5 (Keyword research/ co-
occurrence analysis) o Chapter 6-Pages 302-345, Pages
387-389
Start section:Chapter 6 - Keyword Targeting End before section: Syntax of the robots.txt file
Start section: Chapter 6 - Google’s Hummingbird End before section: Chapter 6 - Structured Data
o Chapter 12 Pages 818-830
Start section: Chapter 12 -
10.Week5–ThursSEO
KeywordResearchcontinued
16-Feb-17
p.12
Spam Filtering and Penalties End before section: Chapter 12- Changing SEO Vendors or Staff Members
• SEO - Google Adwords Keyword Planner
• Help video: How to use Google Adwords Planner
• WORKBOOK Chapter 10
11.Week6-TuesSEO
WordPressSEOpluginApplicationofKeywordresearch
21-Feb-17
The Art of SEO:
o Chapter 4 Pg 168 – 193
Start section:Chapter 4- Auditing an Existing Site to Identify SEO Problems End before section: Chapter 4 - end of Chapter
o Chapter 7 Pg 425-460, 468-499
Start section:Chapter 7 - Content Marketing (beg of Chapter) End before section: Chapter 7 - Leveraging the power of memes Start section: Chapter 7 - Choosing the right Content Marketing Strategy End before section: Chapter 7 - Get Active in Social media
o Chapter 10 – Pg 669-674
Start section: Chapter 10-Optimizing for Image Search End before section: Submitting a Product Feed
• WORKBOOK Chapter 11
12.Week6–ThursSEO
LinkStrategy
Review
23-Feb-17
DUEFeb27Monday8:00am:Assignment3a:KeywordresearchandSEOstrategyWorddocAssignment3b:UpdatedWordPresswebsite
13.Week7-Tues
Mid-term
28-Feb-17
The Art of SEO – Chapter 7 Page 499-544 (in syllabus)
Start section:Chapter 7- Get Active in Social Media End before section: Chapter 7 - end
MIDTERM
14.Week7–ThursSocial
SocialMediaandSEO:FaceBookandTwitter:Driving
3-Mar-17
p.13
Media trafficthroughsocialmedia
of Chapter
• Let's Talk, Jansch
Week8 SpringBreak
(March6-12)
15.Week9–TuesSocialMedia
WordPressandSocialMediaplugins
14-Mar-17
The Art of SEO Chapter 8 (in syllabus) Start section: Chapter 8 - beginning of Chapter End before Section: Chapter 8 end of Chapter
• Let's Talk, Jansch • WORKBOOK Chapter 12
Progress check Chapters 10-12
16.Week9–ThursSocialMedia
SocialMediaWrapUpSocialMediaandPaidCampaignsGoogleAnalyticsAccountsetup
16-Mar-17
DUEMar20Monday8:00am:Assignment4a:SocialMediaStrategyAssignment4b:UpdatedWordPresswebsiteFacebookPageTwitterPage
17.Week10–TuesEmails
DrivingTrafficthroughemailandWordPressDesigningwithMailchimp
21-Mar-17
• 3 Simple Ways Email Can Drive SEO Results, http://searchengineland.com/3-simple-ways-email-can-drive-seo-results-200346
• Email Marketing, A MailChimp Field Guide, http://mailchimp.com/resources/guides/email-marketing-field-guide/
• Getting Started with MailChimp, http://mailchimp.com/resources/guides/getting-started-with-mailchimp/
• WORKBOOK Chapter 13
18.Week10–ThursEmails
DesigningwithMailchimpEmailAnalyticsGoogleAnalyticsGoalsandConversions
23-Mar-16
19.Week11–TuesPPC
PPCCampaignsAdwordsCampaigns-TextAds
28-Mar-17
• 5 Reasons Your Business Should Use AdWords, http://www.forbes.com/sites/johnrampton/2014/03/29/5-reasons-your-business-should-use-adwords/#63c4986058eb
• Google AdWords Tutorial
20.Week11-ThursPPC
AdwordsCampaignsContinuedReputationManagement
30-Mar-17
DUEApr3Monday8:00am::Assignment5a:EmailNewslettercampaignandPPCCampaigns(Graduatestudentsonly)Assignment5b:Updatedwebsite
p.14
21.Week12–TuesAnalytics
IntroductiontoWebAnalytics
4-Apr-17
• The Art of SEO: Ch 11 Pg 721-730 and Pg 793 - 794 (in syllabus) Start section: Chapter 11 - Basic Overview End before Section: Chapter 11 - Taking a Deeper look at Action Tracking Start section: Chapter 11 - Key Performance Indicators for Long-Tail SEO End before Section: Chapter 11 - Duplicate Content
• Google Analytics website: http://www.google.com/analytics
22.Week12–ThursAnalytics
AnalyticsReports
6-Apr-17
23.Week13Tues
AnalyticsWrapupGoogleSearchConsole
11-Apr-17
ArtofSEOChapter14,15
24.Week13Thurs
CourseReview 13-Apr-17
DUEApr17Monday8:00am::FinalProjectReport,FinalWebsiteandFinalPresentationDue
25.Week14Tues
Presentations 18-Apr-17
26.Week14Thurs
PresentationsClassDiscussion(TopicTBD)
20-Apr-17
FinalExam
27-Apr-17
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