Cosmetics Case Study

COSMETICS CASE STUDYInterestMatrix In Action

The Customer

Small Cosmetics Store Has Web Site Selling Cosmetics Needs To Expand Revenue Wants To Advertise On-Line Needs 1,000 Clicks Per Day Has Limited Ad Budget

The Standard PPC Problem

Google Is In It For Google’s Benefit Competition Drives Up The Price Of

Popular Words

Keyword Estimated Avg. CPC Estimated Ad Positions Estimated Clicks / DayEstimated Cost / Day

cosmetic $2.89 - $4.23 1 - 3 2,042 - 2,558 $5,920 - $10,830

cosmetics $1.65 - $2.48 1 - 3 3,159 - 3,957 $5,230 - $9,830

makeup $1.36 - $1.86 1 - 3 2,915 - 3,647 $3,980 - $6,810

skin care $2.72 - $3.59 1 - 3 2,729 - 3,412 $7,440 - $12,250

Search Network Total $2.09 - $2.95 1 - 3 10,845 - 13,574 $22,550 - $39,700

The Magic

The Word ‘Cosmetics’ Has A Constellation Of Related Interests

The InterestMatrix Reveals Related Interests

Related Interests Help Uncover ‘Cheaper’ Words To Drive Traffic

Using Information Uncovered By The InterestMatrix – In Our Case ‘Cosmetics’ – We Gain A 63% Increase In Clicks For The Same Budget

InterestMatrix PPC Solution

IMX identified interests related to ‘cosmetics’Key Word

Estimated Avg. CPC

Estimated Ad Position

Estimated Clicks/Day Estimated Cost/Day

Lower Boundary Upper Boundary

fashion $.70 - $.88 1 - 3 12,615 -15,769 $8,900 $13,900

models $.57 - $.71 1 - 3 7,431 - 9,289 $4,240 $6,620

perfume $1.65 - $2.07 1 - 3 5,470 - 6,838 $9,040 $14,130

sephora $.49 - $.62 1 - 3 1,812 - 1,836 $890 $1,150

glamour $.69 - $.87 1 - 3 867 - 1,084 $600 $940

nail polish $.86 - $1.19 1 - 3 402 - 502 $350 $600

mascara $1.04 - $1.42 1 - 3 363 - 454 $380 $650

Search Network Total

$.86 - $1.11 1 - 3 28,960 - 35,772 $24,400 $37,990