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XX Century companies were competing in a world changing at a pace dictated by themselves
Start-ups found a model to innovate in a much faster changing environment
XXI Century companies have to learn from start-ups to remain competitive
A set of experimenting techniquesto validate market appeal andactual use of an innovation objectively and with theminimum investmentof time and money
The Pretotype Challenge
a Large Retailer
6 Shared Challenges
One DayOff Site
Six Teams PretotypeLike Hell
The Pretotype Challenge - Outcomes
Dialoguefor Flatter
Organisation
Fit Initiative to Market
Reality
Culture of ExperimentationEvidence-Based
Empowered Middle
Managers
Failure as a Learning Tool
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