Corporate Manual & Guidelines

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Corporate Manual & Guidelines

About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Corporate Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Logo Variation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Color Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Sencondary color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Typefaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Business card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Letter head/ Envelope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Stationery Mockup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Advertisment Poster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Website Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Uniform & ID card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Product Desing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Table of Contents

1

About UsLe Tour De France is annual men’s multiple-stage bicycle Founded in 1903 . Our goal is to create a friendly, fun, and safe environment for our participants that lead our customer to a great experienceat the end of the event . Our company islocated in Frances, but we have different locations in North America, but the race only takes place in Europe . Our companyreaches out to that demographic and maintains a connection with our custom-ers by responding to their questions and acknowledging their concerns throughout the website and social media platforms . This reinforces our trustworthiness .

2

Corporate Logo

A logo that tells what they came for; to compete and have fun with friends and family . The abstract icon on top of the logo gives you the feeling that you are riding a bike . And by making emphasis in the world tour gives you an idea of what the target of the event is . Also, bold font that goes with the style of the event . By contrasting font and the icon to inform the public that this is a place to enjoy and have fun .

3

Logo Variations

5

Color UsageBelow is described the family colors for Le Tour De France . All colors have been chosen using the Pantone matching process . The primary colors are the following .

Pantone Yellow UR= 255G= 231B= 0

R= 255G= 255B= 255

R= 255G= 231B= 0

C= 0M= 4 .77Y= 100K= 0

C= 0M= 0Y= 0K= 0

C= 0M= 0Y= 0K= 100

White

Pantone P 179-16 C

6

Secondary ColorsBelow are the secondary family colors for Le Tour De France . All colors have been chosen by using the Pantone matching process . This secondary color only can be used under the circumstances of having a white background . Also, you can play under certain circumstances on design .

Pantone P 40-7 C

R= 243G= 108B= 66

R= 88G= 89B= 91

C= 0M= 72Y= 80K= 0

C= 0M= 0Y= 0K= 80

Grey

7

Typefaces

ObviouslyBlack ItalicBold ItalicSemiboldMediumLight Aa

The typeface based on the logo We decided to go with a type that gives our consumers that rapid feeling . Our typeface reflects the meaning and movement of this event . To Emphasize our brand the typefaces are limited to keep and promote legibility and focus on the design . However, you are allowed to use differents variation of it .

9

Business CardFor our Business Cards for Le Tour De France, we decided to place our logo on the front of the card and in the back we have to place the contact information . The business card is personalized with the name, phone, email, social media, website . and adress . DE

LETOUR

ADAM WHITECHIEF EXECUTIVE OFFICER

WWW.LETOUR.FR

36 W 29TH, NEW YORK, NY 10001

ADAMWHITE.CEO@LETOUR.FR

1 (877 ) 486-6021

(877 ) 389-8537

LETOURDEFRANCE

1(877) 555-1234

3 .52

.0

10

Letterhead / Envelope

36 W 29TH NEW YORK NY 10001

WWW.LETOUR.FR1(877) 486-6021

1 (877) 555-1234 CONTACTUS@LETOUR.FR

DELETOUR

DELE

36 W 29THNEW YORK

NY 10001

8 .5

9 .5

4 .0

11

The pre-printed part of the letterhead and envelope represents the company’s possible division and office . In standards, way by conforming to the currentbranding and marketing plans, quite often incorpo-rate logos and specials typeface . The First letterhead communicates stability and consistency .

11

Stationery Mockup

13

Advertisement Posters

LE TOURBEGINS ARE YOU

READY

108E Edition

2022

4 June

Grand depart, Utrecht

27 June

Champs-elysees Paris

TOUR

DE FRANCE

CONTACTUS@LETOUR.FR

WWW.LETOUR.FR@LETOURDEFRANCE

LE TOURDE FRANCE RIDE

WITH US

108E Edition

2022

4 June

Grand depart, Utrecht

27 June

Champs-elysees Paris

TOUR

DE FRANCE

CONTACTUS@LETOUR.FR

WWW.LETOUR.FR@LETOURDEFRANCE

LE TOUR

DE FRANCE LIVE

EXPERIENCE

108E Edition

2022

4 June

Grand depart, Utrecht

27 June

Champs-elysees Paris

TOUR

DE FRANCE

CONTACTUS@LETOUR.FR

WWW.LETOUR.FR@LETOURDEFRANCE

14

Website Page

15

Uniform & ID card

16

Product Design

THANK YOU!“Nothing compares to the simple pleasure of riding a bike”-John F . Kennedy

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