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C O R E C O M P E T E N C I E S
W H O W E A R E
§ Element5 Digital is the brainchild of longtime IT professional-turned-CEO, Paul Chambers. The company has grown from a garage startup to a 10,000 square foot facility with nearly two dozen employees.
§ With core expertise in branding, digital strategy, paid and organic search, user experience, design, development, inbound content marketing, social media, integration and project management, Element5 can handle any digital marketing campaign or project.
§ Element5 Digital is located in Troy, Michigan near dozens of major corporate headquarters and has easy access to several major expressways.
Element5’s goal is to align your marketing with your business goals, whether that means getting more sales, qualifying your leads, retaining customers, knowing who your visitors are, improving your reputation or simply getting your name out there.
§ Branding, Messaging and Content Marketing
§ Strategy, Research and Marketing Plans
§ User Experience, Information Architecture and Usability
§ SEO, Social Media and Inbound Marketing
§ Paid Media, SEM and Lead Tracking
§ Design, Content and Branding
§ Development, Hosting and Testing
§ Measurement, Reporting and Performance
W H A T W E D O
W H A T W E D O : T H E F U L L L I S T
ACCOUNT SERVICES Account Management Client Relations Creative Briefs Data Analysis
BRANDING Brand Identity Core DNA Discovery Voice And MESSAGING “Elevator Pitches” Branding Rollouts
STRATEGY Content Strategies Digital Ecosystems Digital Strategies Media Strategies Perception Gaps Persona Development 3rd Party Research Tactics And Execution
CREATIVE SERVICES Branding Design Interface Design Logo Creation Marketing Graphics Responsive Design Social Profile Design User-based Design Website Design
DEVELOPMENT App Development Integration Load Balancing Quality Assurance (QA) Responsive Builds Site Hosting Staging Environments Website Development
CONTENT MARKETING Branded Content Content Calendars Governance Models Marketing Content Multimedia Content Searchable Content Sharable Content Social Policies
USER EXPERIENCE Info. Architecture Mental Models Site Maps Taxonomies User Exp. Flows User Experience Maps Usability Testing
MEDIA SERVICES Display Media Media Analytics Media Purchasing Recommendations Search Buys
DIGITAL MARKETING Ad Creation Blogger Outreach Digital Analytics Influencer Marketing Mobile Search/Ads Social Coverage: Events Social Management Website Management
PROJECT MANAGEMENT Campaign Scheduling Conference Notes Content Updates Metrics Reporting Quality Assurance (QA) Regression Testing
W H A T W E B E L I E V E
§ We believe in crafting a better Web.
§ Humor often leads to brilliant insights.
§ Inspiration comes from the most unexpected places (and people).
§ No matter how old you think your industry is, your customers are using social media and mobile.
§ Traditional mediums are not dead—they’re just walking with a limp.
I N D U S T R I E S W E S E R V E
MANUFACTURING
FOOD & BEVERAGE
ECOMMERCE
STAFFING, TRAINING & HR
FINANCE & INSURANCE
LOGISTICS
CONSTRUCTION
AUTOMOTIVE
HEALTHCARE
ENTERTAINMENT
REAL ESTATE
TELECOM
EDUCATION
Represents one client in that vertical
W A L S H C O L L E G E : U S E R E X P E R I E N C E SITUATION Walsh college’s site was confusing to visitors, had usability issues with its navigation and did not meet the changing needs and direction of the college.
SOLUTION Element5 interviewed the staff and faculty for pain points, created new wireframes based on their comments and built clickable wireframes that were tested by current and potential students.
RESULTS Testing showed the site was far easier to use and had almost no user errors (2 out of 440 task completions). Element5 then redesigned the look and feel to keep with Walsh’s new strategic direction, while moving them to a responsive, mobile-first design.
DISCIPLINES Strategy, Information Architecture, Usability, User Experience, Design, Art Direction, PSD File Cutups, Code Direction, Project Management, Account Supervision.
B E F O R E A N D A F T E R
R E S U L T S S I N C E T H E L A U N C H … § Sessions are up 21.65%
§ Page Views up 24%
§ Pages per visit up 2.73%
§ Users up 44.31%
§ Goal Conversions up 24.49%
§ UG up 11.22%
§ Grad up 33.46%
§ Non Degree up 32.43%
§ Organic Search up 13.11%
§ Site search down 7.35%
B L O O M F I E L D C O N S T R U C T I O N : P A I D M E D I A SITUATION Bloomfield Construction relies on paid media—particularly PPC—to get clients for their business which is heavily reliant on seasonality and natural disasters.
SOLUTION Element5 analyzed their existing PPC efforts, tested new keywords and buys and continually optimized.
RESULTS The results were so overwhelming Bloomfield Construction the one result every business hopes for: Too much work. We frequently pause their ads to keep them from getting overloaded.
DISCIPLINES Strategy, Keyword Analysis, PPC, Media Buys, Project Management, Account Supervision.
P I N W H E E L N E T W O R K : B R A N D I N G
PROBLEM Answer Network is an older telecom company with an outdated image. The new owners were young and introducing new methods and technologies and wanted their branding to reflect the change.
SOLUTION After running the answer network team through several exercises to identify their real audience and company DNA, Element5 was able to determine a new direction for the brand.
RESULTS The new brand (Pinwheel Network) took them in the right direction with the desired attributes: young, colorful, high tech feel and with a non-local name that allowed for future global expansion.
DISCIPLINES Research, Branding, Brainstorming, Design, Art Direction, Strategy, Project Management, Account Supervision
D E T R O I T I T : S E O ( S E A R C H O P T I M I Z A T I O N ) PROBLEM Detroit IT is Metro Detroit’s leading IT service provider and had recently launched a new, responsive design site. Unfortunately, none of the terms they wanted to rank for were appearing on page one in search.
SOLUTION A complete content audit was performed to pinpoint technical errors and outdated SEO techniques that are no longer in compliance with Google’s hummingbird update.
RESULTS 14 of the 16 pages in the site that needed to rank are now on page one of Google and bing and in most cases in positions 1–3. Phone call leads came within a week. New traffic is up by 45%.
DISCIPLINES Research, Content Audit, Content Strategy, Content Optimization, Project Management, Account Supervision
C J B A R R Y M O R E ’ S : A N A L Y T I C S
PROBLEM The family entertainment field is crowded and competitive, but the websites offer little differentiation. CJ Barrymore’s wanted a site that 1) drove traffic, and 2) stood out in a sea of sameness.
SOLUTION We created a highly trackable site with an unusual feature: the homepage would swap its background video out based on the weather! The site is also fully responsive for mobile and tablet.
RESULTS 20% increase in bookings year over year. 14% increase in users year over year. 45% increase in mobile users since the redesign.
DISCIPLINES Research, Design, Development, Analytics, Project Management, Account Supervision
R E S U L T S S I N C E T H E R E D E S I G N …
§ 20% increase in online bookings YOY
§ 14% increase in users YOY
§ 45% increase in mobile users
§ Cost per opportunity (ad spend) dropped from $38.01 to $34.33
W H O W E W O R K W I T H
W H O W E P A R T N E R W I T H
PAUL CHAMBERS CEO
(248) 530-1000, ext 107 (248) 840-6866, Mobile paul@element5digital.com @PaulChambers
LET’S TALK ABOUT YOUR NEXT PROJECT: element5digital.com/lets-talk
HEADQUARTERS 1742 Crooks Road, Troy, Michigan 48084
(248) 530-1001 sales@element5digital.com
Element5Digital.com Facebook
KATIE DECKER Director of Operations, Business Development
(248) 530-1000, ext 102 katie@element5digital.com LinkedIn.com/in/KatieFDecker
DAVE LINABURY Digital Strategist
(248) 530-1000 dave@element5digital.com @Davezilla
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