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copyright 2005,Confidential and Proprietary Rim Semiconductor, Inc
OPTIMIZEDFOR IPTV
+ 50% FURTHER REACH
> THAN 1/2ACCESS COST
+ 30% VIDEOPAYLOAD1/5 THE
LATENCY
- 80% MPEGARTIFACTS
Solving the Video Delivery
problems of VDSL2
copyright 2005,Confidential and Proprietary Rim Semiconductor, Inc
Ensuring the highest quality video experience
OPTIMIZEDFOR IPTV
+ 50% FURTHER REACH
> THAN 1/2ACCESS COST
+ 30% VIDEOPAYLOAD1/5 THE
LATENCY
- 80% MPEGARTIFACTS
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 3
Ensuring the 26Mb/s experienceEnsuring the 26Mb/s experience
Embarq is the only DSL chipset tailored to fit the unique transport needs of the video network
Both SBC’s IPTV lab & analysts predict demand for three simultaneous broadcast channels in the Digital Home
New HDTV sets now selling for $800 each
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 4
Ensuring the 26Mb/s experienceEnsuring the 26Mb/s experience
Both SBC’s IPTV lab & analysts predict demand for three simultaneous broadcast channels in the Digital Home
SBC IP-TV: Likely Initial Bandwidth Allocation
HD TV (1 stream @ 9.3 Mbps) 9.3SD TV (3 streams @ 2.1 Mbps) 6.3Picture-in-Picture (4@ 200Kbps) 0.8Internet (3Mbps peak) 1.0VoIP (4 streams) 0.5Overhead 2.1Total 20.0Source: SBC, Merrill Lynch.
THE DIGITAL HOME: Realistic Demand
HD TV (3 stream @ 7 Mbps – MPEG4) 21Picture-in-Picture (3@ 130Kbps – MPEG4) 0.4Internet (3Mbps peak + STREAMING) 1.6VoIP (4 streams) 0.5Overhead (QOS ASSURANCE) 2.5Total 26.0
Source: Rim Semiconductor
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 5
Ensuring the 26Mb/s experienceEnsuring the 26Mb/s experience
SBC IP-TV: Likely Initial Bandwidth Allocation
HD TV (1 stream @ 9.3 Mbps) 9.3SD TV (3 streams @ 2.1 Mbps) 6.3Picture-in-Picture (4@ 200Kbps) 0.8Internet (3Mbps peak) 1.0VoIP (4 streams) 0.5Overhead 2.1Total 20.0Source: SBC, Merrill Lynch.
THE DIGITAL HOME: Realistic Demand
HD TV (3 stream @ 7 Mbps – MPEG4) 21Picture-in-Picture (3@ 130Kbps – MPEG4) 0.4Internet (3Mbps peak + STREAMING) 1.6VoIP (4 streams) 0.5Overhead (QOS ASSURANCE) 2.5Total 26.0
Source: Rim Semiconductor
THE ONLY FRESH DSL DESIGN TAILORED FOR VIDEOREADY TO CARRY THE BANDWIDTH REQUIRED
VDSL2
HDTVHDTVSDTVSDTV
SDTVSDTV
SDTVSDTV
VOICEVOICE
DATADATA QOSQOS
EMBARQ
HDTVHDTV
HDTVHDTV
HDTVHDTVVOICEVOICE
DATADATA QOSQOS
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 6
Ensuring the 26Mb/s experienceEnsuring the 26Mb/s experience
SBC IP-TV: Likely Initial Bandwidth Allocation
HD TV (1 stream @ 9.3 Mbps) 9.3SD TV (3 streams @ 2.1 Mbps) 6.3Picture-in-Picture (4@ 200Kbps) 0.8Internet (3Mbps peak) 1.0VoIP (4 streams) 0.5Overhead 2.1Total 20.0Source: SBC, Merrill Lynch.
THE DIGITAL HOME: Realistic Demand
HD TV (3 stream @ 7 Mbps – MPEG4) 21Picture-in-Picture (3@ 130Kbps – MPEG4) 0.4Internet (3Mbps peak + STREAMING) 1.6VoIP (4 streams) 0.5Overhead (QOS ASSURANCE) 2.5Total 26.0
Source: Rim Semiconductor
THE ONLY FRESH DSL DESIGN TAILORED FOR VIDEOREADY TO CARRY THE BANDWIDTH REQUIRED
VDSL2
HDTVHDTVSDTVSDTV
SDTVSDTV
SDTVSDTV
VOICEVOICE
DATADATA QOSQOS
EMBARQ
HDTVHDTV
HDTVHDTV
HDTVHDTVVOICEVOICE
DATADATA QOSQOS
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 7
for the 26Mb/s digital homefor the 26Mb/s digital home
Ensuring the 26Mb/s experienceEnsuring the 26Mb/s experience
1Kft 2 3 4 5 6 7
ban
dw
idth
100
-
80
-
60
-
40
-
20
-
0
reach
26Mb/sDIGITAL
HOME
VDSL2VDSL
EMBARQ TM
50% MORE REACH
VDSL2 = promised, not actual Embarq = actual measured
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 8
for the 26Mb/s digital homefor the 26Mb/s digital home
Ensuring the 26Mb/s experienceEnsuring the 26Mb/s experience
26Mb/sDIGITAL
HOME
• Video is the killer app for DSL
SERVICEDELAY
TOLERANT
NOISE
TOLERANT
VOICE NO YES
DATA YES NO
VIDEO NO NO
• Video demands mandatory QOS forreliable VoDSL
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 9
for the 26Mb/s digital homefor the 26Mb/s digital home
• 20Mb/s service is NOT enough
• 4Kft reach is NOT enough
• VDSL2 QOS is NOT enough
• VDSL2 just tries to leverageold VDSL technology
• Only Embarq deliversfresh thinking tailoredfor today’s video network
VDSL2
HDTVHDTV
SDTVSDTV
SDTVSDTV
SDTVSDTV
VOICEVOICE
DATADATA QOSQOS
Ensuring the 26Mb/s experienceEnsuring the 26Mb/s experience
EMBARQ
HDTVHDTV
HDTVHDTV
HDTVHDTVVOICEVOICE
DATADATA QOSQOS
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 10
time
ban
dw
idth
1999 2005 2006
Technology BreakthroughTechnology Breakthrough
• Eqpt. Mnf. at dead-end w/ VDSL2:- fruitless work-arounds- FTTC / FTTH irrational- Bonding not realistic- VDSL2 just stretching old tech
HDSLSDSL
ADSLADSL2
ADSL2+
VDSL
VDSL2
SPECTRUM MANAGEMENT
50% MORE RTs, 4Kft REACH
PAIR BONDING
SERVE ONLY 20Mbps
26
Mb
ps
B
AR
RIE
R2
6M
bp
s
BA
RR
IER
• HDTV Carrier needs 26Mb/s
WORKAROUNDS
EMBARQ
• Embarq offers the unique DSLAM / CPEsolution to get the job done RIGHT
THE ONLY DSLAM PRODUCT DIFFERENTIATOR AVAILABLE
TO HELP YOU PENETRATE ALCATEL’S DOMINANCE
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 11
Delivering the DSL Technical Advantage Video-Optimized:
REDUCED JITTER
LESS DELAY
LOWER LATENCY
Longer Reach
Higher Bandwidth
Larger Payload
26M @ 4Kft
26M @ 4Kft
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 12
Reducing Jitter & Delay for HDTV Reducing Jitter & Delay for HDTV
fresh DSL thinking
• Fine Image Detail
• Fast Motion
• Moving Background
• MPEG Artifacts
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 13
•
• Artifacts are additive and cannot be removed
• Phi layer jitter & delay must be minimized for video
• Embarq minimizes packet jitter & delay better than VDSL2:- inherent noise tolerance- dynamic noise management- no DSLAM entraining- higher aggregate bandwidth- 20% higher downstream allocation
APPLICATION
PRESENTATION
SESSION
TRANSPORT
NETWORK
DATALINK
PHYSICAL
APPLICATION
PRESENTATION
SESSION
TRANSPORT
NETWORK
DATALINK
PHYSICAL
Reducing Jitter & Delay for HDTV Reducing Jitter & Delay for HDTV
fresh DSL thinking
• Artifacts get embedded at every layer of the protocol stack
DUPLICATE PACKETS
INTER-PACKET JITTER
OUT-OF-ORDER PACKETS
PACKET LOSS
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 14
EMBARQ
Reducing Jitter & Delay for HDTV Reducing Jitter & Delay for HDTV
fresh DSL thinking
• MPEG Artifacts with VDSL2
• Preserves Detail
• Renders Fast Motion
• Moving Background
• MotionPixilation
• Lost Detail
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 15
Shannon’s limit
REACH (Copper Attenuation)
Ban
dw
idth
Embarq!
VIDEO-CENTRIC BANDPLAN
Delivering the DSL Technical Advantage
OPTIMIZED FOR VIDEO
• Embarq applies four common-sense technical advances to bring DSL perfor-mance closer to Shannon’s Limit
INHERENT NOISE REJECTION
DYNAMIC NOISE REDUCTION
NO DSLAM TRAINING
WHAT IF YOU COULD APPROACH Shannon’s Limit?
VDSL2
REDUCED DELAY, JITTER
HIGHER BW THRUPUT
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 16
Delivering the DSL Technical Advantage Video-Centric Bandplan
Short Frames
Multi-wideband
Inherent SNR Advantage
Dynamic SNR
No DSLAM Training
26M @ 4Kft
26M @ 4Kft
fresh DSL thinking
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 17
The only “Intelligent BandPlanTM” tailored tothe demand for downstream video
feature DOWNSTREAM UPSTREAM
video 100% 0%
Data 60% 40%
Internet 70% 30%
Voice 50% 50%
Embarq100%
MAX
5%
VARIABLE
VDSL2 80%
MAX
20% FIXED
• Today’s internet useage:60% of traffic is symmetric, peer-to-peer
• Thus 20% of spectrum permanently allocated upstream makes sense
• But tomorrow’s video network:95% of BW is downstream,needs 12:1 U/D ratio
• Fixed upstream allocation used in VDSL2 cripples video
• Only Embarq is tailored to effectively serve downstream video networking
Video-Centric BandplanVideo-Centric Bandplan
fresh DSL thinking
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 18
Ratio of Traffic Load
Video-Centric BandplanVideo-Centric Bandplan
30Mhz
9.3Mbps
VIDEOFEED
UPSTREAM UPSTREAM UPSTREAM
DNSTREAM DNSTREAM DNSTREAM
EMBARQ
VDSL2
DOWNSTREAM UPSTREAM
Embarq100%
MAX
5% VARIABLE
VDSL280%
MAX
20%
FIXED
COPPER SPECTRUM
0 1Khz 1Mhz 3Mhz 5Mhz 7Mhz 12Mhz
T H E x D S L S P E C T R U M B A N D P L A N
fresh DSL thinking
THE ONLY FRESH DESIGN TAILORED FOR HDTV
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 19
Noise is bursty in timeNoise is bursty in time
To obtain short frames & symbols,we adopted Wideband Modulation
• Short frames can survive bursty noise
fresh DSL thinking
No
ise
Po
wer
Time
DATA DATADATA DATA DATA DATA DATARESEND RESEND RESEND RESEND
No
ise
Po
wer
Time
DATARESEND RESEND
DMT uses Narrowband Modulation with long frames
DATA DATADATA DATA DATA DATA DATA
More payload survives using short frames
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 20
Wideband ModulationWideband ModulationA
tten
ua t
ion
Frequency
To obtain short frames & symbols,we adopted Wideband Modulation
Modulation
• Wideband Modulation = short symbols = short frame size
12Mhz
1)We all agree that multi-carrier modulation optimal for throughput
2) But DMT is not the ideal multi-carrier modulation scheme
fresh DSL thinking
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 21
Wideband + MultiCarrierWideband + MultiCarrierA
tten
ua t
ion
Frequency
Problem: Wideband alone = inefficient match to copper’s attenuation curve
Modulation
Att
enu
atio
n
Frequency
Modulation
Solution: Multiple channels of modulation efficiently match copper attenuation
• MultiCarrier Wideband Modulation = short frame + copper optimization
fresh DSL thinking
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 22
No
ise
Po
wer
Time
VDSL2RESEND RESEND RESEND
Inherent Noise ToleranceInherent Noise Tolerance
• Short frame size ~ 1/50th of the VDSL2 FRAME
LOW THROUGHPUT . . . HIGH LATENCY!!
THE VIDEO KILLER
VDSL2DATA DATA DATA
NOISE NOISE NOISE
YIELDS20mb/s thruput with 0 payload
DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA
fresh DSL thinking
EMBARQ
DATA RESEND DATA DATA RESEND RESEND RESEND DATA DATARESEND RESEND
EMBARQ
HIGH LATENCY!!!!
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 23
VDSL2RESEND RESEND RESEND
Inherent Noise ToleranceInherent Noise Tolerance
• Short frame size
VDSL2DATA DATA DATA
NOISE NOISE NOISE
SUPERIOR BANDWIDTH, MINIMAL LATENCY
YIELDS20mb/s thruput with 0 payload
26mb/s thruput with 18Mb/s payload
DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA
fresh DSL thinking
EMBARQ
DATA RESEND DATA DATA RESEND RESEND RESEND DATA DATARESEND RESEND
EMBARQ
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 24
No
ise
Po
wer
VDSL2
Time
Time
No
ise
Po
wer
Adaptive Noise ManagementAdaptive Noise Management
• Short frame size also enables dynamic noise rejection, adaptive on-the-fly
DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA
EMBARQ
Constant SNR Floor
Dynamic SNR RejectionLevel
UP TO 8 Db GAIN
fresh DSL thinking
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 25
Time
No
ise
Po
wer
Adaptive Noise ManagementAdaptive Noise Management
• Short frame size also enables dynamic noise rejection, adaptive on-the-fly
Dynamic SNR RejectionLevel
UP TO 8 Db GAIN
• Adaptive SNR performed at RECEIVER ONLY
• DSLAM Training NOT REQUIRED
• VDSL2 attempts Adaptive SNR called “Adaptive Bit Loading”
which requires DSLAM Training = LATENCY
fresh DSL thinking
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 26
• Adaptive SNR performed at RECEIVER ONLY
• DSLAM Training NOT REQUIRED
• VDSL2 attempts Adaptive SNR called “Adaptive Bit Loading”
which requires DSLAM Training = LATENCY
Eliminate DSLAM EntrainingEliminate DSLAM Entraining
• VDSL2 attempts adaptive noise management using DSLAM entraining:
VDSL2 CPE
DSLAM
SENDTRAINING
SIGNAL
RECEIVETRAININGREPLY
SENDDATAFRAMES
EMBARQ CPE
DSLAM
fresh DSL thinking
SENDDATAFRAMES
• Higher Throughput
• Higher Payload
• Higher Jitter
• Higher Delay
Which approach best serves your video access needs?
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 27
Reducing Latency by 80%Reducing Latency by 80%
• Embarq eliminates the need for DSLAM training
fresh DSL thinking
VDSL2 CPE
DSLAM
EMBARQ CPE
DSLAM
• Embarq’s short frame size ~ 1/50th of VDSL2
DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA
• Short frames speed up the packet re-send task
• VDSL2 frames take up to 100 times longer to recover from packet loss:- 50 times longer to receive damaged packet- 50 times longer to re-send duplicate packet
aggregate 5:1 reduction in latency at the system level
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 28
Architectural ComparisonArchitectural ComparisonTHE ONLY FRESH DESIGN TAILORED FOR HDTV
1) Assymetry = HDTV downstream
2) Payload = no delay, jitter, latency
Shannon’s limitsolving noise
Embarq VDSL2
fresh DSL thinking
Video requires
Video-CentricBandplan
Rigid 20%Permanently
Allocated Upstream
100% spectrum utilization withTDD
100% downloadon demand
• Adaptive Bit Loading
• DSLAM Entraining
• Analog Filters
• Inherent SNR• Dynamic SNR
• No DSLAM training
1) Assymetry = HDTV downstream
2) Payload = no delay, jitter, latency
1) Assymetry = HDTV downstream
2) Payload = no delay, jitter, latency
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 29
What Embarq offers the Equipment Manufacturer
26M @ 4Kft
26M @ 6Kft
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 30
Tam BreakthroughTam Breakthrough
Source: INSTAT
Emba
rq
Emba
rq
VDSL2
Embarq’s longer reach and lower cost of deployment will increase theTotal Addressable Market (TAM)
26Mb/s for the Digital Home will assure carriers of Cable-Competitive Services & increase VDSL demand
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 31
Manufacturer BenefitsManufacturer Benefits
• Larger Market - based on carrier demand for superior performance
• More responsive development from Rim Semiconductor than from the VDSL2 development teams
• Higher manufacturer margins – carrier will pay a premiumfor superior video performance & lower network cost
• 50% reduction in cost of video access network for carriers
• Penetrate Alcatel dominance with unique differentiation
Source: INSTAT
Emba
rq
Emba
rq
VDSL2
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 32
U-Drive Demo BenchU-Drive Demo Bench
U-Drive Test Bed
24 AWG
26 AWG
4 separate cable spools at 10Kft
IP ROUTER 26 Mb/sIP STREAM
SOURCE FEED EQUIPMENT:
+ 3x HiDef TV channels
+ 3x VOIP audio loops
+ VPN traffic simulator
+ ONLINE GAMING
+ INTERNET streaming video source
Next Level VDSLDSLAM (ATM)
Embarq chipset, inworking IP-dslamconfiguration
Next LevelCPE
Embarq chipset, inworking modemconfiguration
EthernetBandwidthMeters
HDTVDropoutMeters
MeasureAggregateVDSL Bandwidth
Ratio of Aggregate Transport BWVs resulting Ethernet = packet re-send
LatencyMeters
VOIP phone
VOIP phone
PC
PC
User-Configurable QOS settings for VPN, VOIP, and HDTV streamson both VDSL & Embarq
VDSL1 results
Embarq results
Control for adjusting User-Configurable copper length settings to change “reach” from 2Kft to 5Kt in 0.5Kft increments
3X VIDEOENCODER
ATM ROUTER 26 Mb/sATM STREAM
( Two separateDSLAMs)
24 AWG
26 AWG
Patch panel for turning separate feeds on & off
INTERFERENCE GENERATOR
copyright 2005,Confidential and Proprietary Rim Semiconductor, Inc
DISTANCE FROM THE CENTRAL OFFICE AMBIENT NOISE / INTERFERENCE
LOW HIGHLOW HIGH
the U-Drive Test Benchthe U-Drive Test Benchfor the 26Mb/s digital homefor the 26Mb/s digital home
VDSL2VDSL2
EMBARQEMBARQ
VOIP GAMING / MUSIC HDTV-1 HDTV-2 HDTV-3 SOHO / VPN VOIP
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 34
Delivering unique value for carriers’ business goals
26M @ 4Kft
26M @ 6Kft
• Assuring Cable-Competitive Services
• Leapfrogging Cable Services
• Enabling Cable-Competitive Video at Lowest Cost
• Enabling Higher ROI than Cable
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 35
Cable-Competitive Video ServicesCable-Competitive Video Services
EXISTING COPPER
EXISTING CABINETS (RTs)
understanding your customer
BATTLE FOR THEDIGITAL HOME
BATTLE FOR THEDIGITAL HOME
• 26Mb/s lets carrier leapfrog analog cable serviceswith turnkey broadband solution supportingbundled voice, video, & data at lower system cost than Digital Cable
• 26Mb/s @ 6Kft enables cable-competitive level of service: - 3x HDTV - 1.5 Mb/s Internet - Voice-over-IP
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 36
Cable-Competitive Video ServicesCable-Competitive Video Services
• Analog Cable is limited to 60 ~ 200 fixed channels,Digital Cable is limited to 200 ~ 500 fixed channels
• IPTV can access 10,000 channels on-demand
• Customer choice is a powerful market driver
understanding your customer
• 120 Channels or 10,000? . . . the power of CHOICE!
U.S. RURAL TELECOM ASSOCIATION:
“ 57% of cable subscribers will switch to IPTV based upon expanded choice of programming”
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 37
EXISTING CABINETS (RTs)
EXISTING COPPER
EXISTING CABINETS (RTs)
EXISTING COPPER
BATTLE FOR THEDIGITAL HOME
BATTLE FOR THEDIGITAL HOME
Giving the Carrier Higher ROIGiving the Carrier Higher ROI
understanding your customer
• Carrier leveraging existing Copper Plant- paid off 20 years ago
• Cable still amortizing new digital plant- carrying higher system cost
• Carrier can offer cut-rate pricing,capture cable subscribers,& still maintain profit margins
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 38
Lower Cost of Video over CopperLower Cost of Video over Copper
TYPICAL C
USTOMER SERVICE A
REA (CSA) :
600 SUBSCRIBERS R
EACHING O
UT 12Kft
• Today’s typical CSA & copper plant
REMOTE TERMINAL (RT)HOUSING THE DSLAM
• Embarq’s extended reach requires the fewest RTs - up to 56% less cost
• No VDSL service will reach 12Kft - more RTs must be deployed to deliver VDSL
• Fewer new RTs = faster deployment
understanding your customer
BATTLE FOR THEDIGITAL HOME
BATTLE FOR THEDIGITAL HOME
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 39
4Kft - VDSL2
4Kft - VDSL2
4Kft - VDSL2
Cost of VDSL2 TransportCost of VDSL2 Transport
REMOTE TERMINAL (RT)HOUSING THE DSLAM
• Today’s typical VDSL2 serves 20Mb/s to 4Kft
• RT cost = $130K- new right-of-way- new permitting- new cabinet- new power- new DSLAM- new binder groups
• Seven additional RTs required
• VDSL2 upgrade = $910K
understanding your customer
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 40
Cost of Embarq TransportCost of Embarq Transport
TRADITIONAL 12KftSERVICE AREA
• VDSL2 upgrade = $910K (7 new RTs)
4Kft - VDSL2
4Kft - VDSL2
4Kft - VDSL2
4Kft - VDSL2
4Kft - VDSL2
4Kft - VDSL2
4Kft - VDSL2
4Kft - VDSL2
• Embarq serves 26Mb/s out to 6Kft
understanding your customer
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 41
Cost of Embarq TransportCost of Embarq Transport
TRADITIONAL 12KftSERVICE AREA
• VDSL2 upgrade = $910k (7 new RTs)
• Embarq serves 26Mb/s out to 6Kft
• Embarq upgrade = $400k (3 new RTs)
• Saves $510k = 56% less cost
6Kft - EMBARQ 6Kft - EMBARQ
6Kft - EMBARQ
6Kft - EMBARQ
• Avoids installation of 4 additional RTs
understanding your customer
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 42
TRADITIONAL 12KftSERVICE AREA
6Kft - EMBARQ
Cost of Embarq TransportCost of Embarq Transport
• Investing $910k in Embarq (4 more new RTs)
• Embarq serves 17Kft CSA
6Kft - EMBARQ 6Kft - EMBARQ
6Kft - EMBARQ
6Kft - EMBARQ
6Kft - EMBARQ
6Kft - EMBARQ
6Kft - EMBARQ
• Same investment yields40% greater CSA
understanding your customer
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 43
Lower Cost of Video over CopperLower Cost of Video over Copper
• 6Kft reach reduces network deployment cost 56%
• 57% reduction in new RTs accelerates time to market
• 26Mb/s @ 6Kft enables 40% higher coverage than VDSL2
• 26Mb/s minimizes OPEX by minimizing truck-rolls for provisioning trouble
enabling cost-effective broadband over copper for new integrated Video Services
understanding your customer
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 44
Delivering Crucial Carrier ValueDelivering Crucial Carrier Value
Ensures Cable-Competitive Services
Leapfrogs Cable Services
Delivers Lowest Network Cost
Minimizes Operating Costs
Accelerates time-to-market
Enables Higher ROI than Cable
understanding your customer
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 45
Delivering Embarq• Logical evolution of FPGA to ASSP
• Better for you, better for us
• Build your design optimization into ASSP
• Faster Time-to-Market
• HelloSoft qualifications- deep in xDSL- proven 100Mb/s silicon- deep in QOS- deep in EMS
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 46
Development ScheduleDevelopment Schedule
FPGA version scheduled for release January 2006 Two customers will be supported ASSP version available in first half 2006
Ordering for Part # FPGA30 includes:
1) two circuit boards ( one for the CPE, one for the DSLAM) with Embarq technology present in FPGA form.
2) InSite software application for testing and simulating various loop conditions
3) Written Test Plan
4) Product Documentation
5) Dedicated Field Application Engineer
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 47
ContactContact
Brad Ketch, President & CEO of Rim Semiconductoris visiting China soon and would like to schedule talks with VoDSL & IP-DSLAM product managers at Huawei
Should you wish to meet with Mr. Ketch, please arrange schedules with his secretary, Ms Laurie Evans at 503-257-6700, or email at levans@rimsemi.com
For immediate questions, contact Richard Hurn, Marketing Director at503-286-0894, email rhurn@rimsemi.com
Website www.rimsemi.com
Thank You for viewing!
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
Page 48
PERFORMANCE TAILORED FOR THE VIDEO NETWORK
The Video-Tailored SolutionThe Video-Tailored Solution
• Fresh thinking delivers DSL tailored for the Video Network
SHORT FRAMES = Inherent SNR advantage,
50% Longer Reach,
62% Lower CAPEX
DYNAMIC SNR = Higher Thruput, Less Latency
NO DSLAM TRAINING = Higher Thruput, Less Latency
SMART BANDPLAN = 20% More Video Download
10 BINS vs 4096 = Less Processing, Lower Latency,
Smaller & Cheaper CPE
CPE
DSLAM
UPSTREAM UPSTREAM UPSTREAMDNSTREAM DNSTREAM DNSTREAM
PERFORMANCE TAILORED FOR YOUR CUSTOMER
Tuesday, April 18, 2023 ©Rim Semiconductor CompanyConfidential and Proprietary – Do Not Distribute
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VDSL2 IS A COBBLED SOLUTION BASED ON
INHERENTLY DEADEND LIMITATIONS
time
ban
dw
idth
1999 2005 2006
HDSLSDSL
ADSLADSL2
ADSL2+
VDSL
VDSL2
SPECTRUM MANAGEMENT
50% MORE RTs, 4Kft REACH
PAIR BONDING
SERVE ONLY 20Mbps
26
Mb
ps
B
AR
RIE
R2
6M
bp
s
BA
RR
IER
WORKAROUNDS
EMBARQ
• If you were designing a video access network today, would you design around VDSL2?
Delivering the DSL Technical Advantage
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