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ICT Driving Climate Change• Estimates of data center electricity demand are at 31GW globally, with an
increase of 19% in 2012 alone (global electricity demand essentially flat for the past three years)
• It is estimated that global mobile data traffic grew 133% in 2011, with 597 petabytes of data sent by mobiles every month.
• Electronic devices account for 15% of home electricity use, and are predicted to triple by 2030. (SMART 2020, 2008)
• The combined electricity demand of the internet/cloud (data centres and telecommunications network) globally is 623bn kWh (and would rank 5th among countries). (Make IT Green, 2010)
• Based on current projections, the demand for electricity will more than triple to 1,973bn kWh by 2030.
Greenpeace’s Challenge
• drive green energy innovation
• champion more efficient operations
• seek green, renewable sources of power for data centers
• champion fair and ambitious climate change policies
Leaderboard Criteria
• Efforts to offer technological climate solutions that contribute to global greenhouse gas reductions;
• Initiatives to reduce their own global warming emissions;
• Active engagement in political advocacy and support for science-based climate and energy policies.
6
IT Solutions40 out of 100 points
• Current Savings Calculations of GHG/energy savings potential (10 points)
• Publish Metrics & Assumptions to Calculate Net GHG Savings (10 points)
• Investment in Clean Tech Solutions and R&D: (10 points)
• Future Savings Goal for net GHG reductions from IT solutions (10 points)
7
IT Energy Impact25 out of 100 points
• Absolute Emissions Reduction Target (5 points)
• Mitigation Strategies: (10 points)
• Infrastructure Siting Policy: (5 points)
• Product Efficiency & Supply Chain Footprint: (5 points)
8
Political Advocacy35 out of 100 points
• Political Speech (10 points)
• Public Policy Advocacy: (15 points)
• Repetition Bonus: (10 points)
• Negative Lobby Deduction: new criteria (-5 to -15 points)
Top Leaderboard v5 Scores(out of 100)
• Google 53
• Cisco 49
• Ericsson 48
• Fujitsu 48
• Vodafone 45
High Bar –IT Solutions
Ericsson and Cisco case studies score the highest, comparing pre- and post-intervention data and account for absolute reductions in CO2 tonnes/year.
Google’s renewable energy investments, including utility projects to create renewable energy, including a large scale solar project near Sacramento, California.
• 30% of own operations is clean energy• $915 million in RE investments to date• Shifting utilities through power purchasing agreements (20 year contracts)• Creating renewable energy for all of us
High Bar –Energy Impact
• Wipro’s mitigation plan includes 50% of its reduction target addressed
through renewable energy installation or purchase.
• IBM consistently implements a detailed plan to reduce its own emissions (40% from 1990 to 2005 against a 1990 base year, and is now working on the second stage goal of 12% by 2012 with a 2005 base year)
• Google, Cisco, and Dell stand out for sourcing over 20% renewable energy globally for each company’s infrastructure.
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