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Content Providers vs. End Users
“Here’s something four-year-olds know: Media that’s targeted
at you but doesn’t include you may not be worth sitting still for.”
Clay Shirky, author & social media consultant
The PBS Audience
• Younger than broadcast audiences (35 vs. 62) • Watching video is #1 reason to visit PBS.org• Heavy users of social media
– 49% on Facebook
– 36% watch YouTube
– 17% blog
• Mobile inclined
– PBS.org visitors are 69 % more likely than the average online user to own an iPhone
Re-Imagine PBS
Online Video: National Portal
Online Video: Local Portal
US Social Media users 8% more likely to watch video/TV online. eMarketer
Facebook drives more traffic to News/Information sites than Google News. Hitwise
Blogs and social Web sites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV. NY Times
Nearly half of content that is shared is shared on Facebook. eMarketer
Facebook accounts for 7% of all time spent online. comScore
Facebook users prefer broadcast media. Hitwise
Social Media
Mobile
Five Years to Mobile Dominance...
New PBS iPhone & iPad Apps
Next: Using Technology to Open PBS
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