Content marketing Mistakes to Avoid

Content Marketing Mistakes to Avoid

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• Lack of ConsistencyMost blogs lack post consistency. They can write one post a way for several days in a row and then they are posting only 1 post a week or a month. Establishing a periodicity than you can meet is essential.

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• SEO AbuseIt’s important to have a good SEO on your website. But it’s far more important that your readers like your content. By achieving this, your visitors will continue to come to your blog and this will help you rank higher on search engines.

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• Not Knowing Who You Are Writing ForIf you don’t know your audience, how can you write something they’ll like. Generic posts are good from time to time, but people search for a specific need they have, and they want to satisfy their need. If your writing is too genera, they won’t visit your website again.

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• Not Focusing On The Right ThingsMany content marketers are only focused on how many articles they can write, how many posts they can publish, how many words they should have. Instead, you should focus on other metrics to evaluate your content marketing efforts. Metrics like tracking the visitors, the rank of the keywords used , etc.

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