Content Marketing for Lawyers and Law Firms...Content Marketing is a marketing strategy that...

Content Marketing for Lawyers and Law Firms

Content is King

What is Content Marketing?Content Marketing is a marketing strategy that emphasizes providing valuable content to potential clients so that they will visit your website and (hopefully) hire you or purchase your product/service.

Today we’ll break it down to 3 steps: Research, Creation, and Analysis

But First! Some examples…

www.howtocookathanksgivingturkey.com

https://tingenwilliams.com/knowledge-base

Content ResearchContent Creation

Content Analysis

Which keywords do I target?

Content Research• Ask yourself, what questions do I hear everyday?• Ask existing clients what they would like to find online• Use Google’s Keyword Planner• Search for “Keyword Suggesters”• Make a list• Focus on long-tail keywords

What is “content”?

Content Creation• Words on a web page, blog posts, web pages, etc.• Videos• Images & Infographics• Interactive Tools• Webinars• Social Media Profiles

Content is KING

• Content in written form is easily searchable• Longer is generally better with written content• Go for “long-tail” keywords• Ask yourself, is my content helpful? If someone

searched and found my website, would it answer their question?

Written Content Examplefull example: https://tingenwilliams.com/2015/understanding-fiance-visa-vocabulary/2102

Is my content performing?

Content Analysis• Primary advantage of marketing online is all the data• Use Google Analytics• Use Google Search Console• A/B testing• Use data to test new content and start over

Things we haven’t discussed

• Cost! But most of the things we’ve discussed today are free• Social Strategy and “curating” content• Resources for high quality/low cost stock photos• Website creation resources (I highly recommend

WordPress)• WordPress plugins!• Hosting• Ranking No 1 for ANY keyword (pipe dream, forget

it, and fire the SEO guy selling you this…)• White hat and Black hat SEO• Page Ranking Factors• More…

Does it work?

Questions? Get in Touch!Jacob Tingen, Esq.

Tingen & Williams, PLLC 1900 Byrd Avenue, Suite 101E Richmond, VA 23230 P: (804) 477-1720 F: (804) 299-4113 E: jacob@tingenwilliams.com W: https://tingenwilliams.com

There’s the button!

Thank you!

Content Marketing for Lawyers and Law Firms...Content Marketing is a marketing strategy that...

Documents

YOUR GUIDE TO CONTENT MARKETING - FIG › ... › 07 › Content-Marketing-Guide.pdf · Content Marketing Institute . Content marketing is rapidly evolving. Producing generic content

Inbound marketing - Content marketing

MGT301 MIDTERM 21 2009 papers and 1 2008 paperapi.ning.com/files/ewlmStZTol*uAYQOjkjLc3MqZgL306YgHIOGTywg… · (page 181) relationship marketing, which emphasizes maintaining profitable

Mastering Marketing in Financial Services · can resonate humor as well and to a broader audience.” Cash also emphasizes the need to have the right team members to create content

CC Media Kit 2017 4.5 · 2017-12-23 · We follow a four phase strategic activation process for your content marketing campaign that emphasizes rapid digital experimentation & real-time

Killer Content Marketing - Sysomos€¦ · Fill your content pipeline Killer Content Marketing Killer Content Marketing: How social data can help you build a winning content marketing

EBOOK NEXT-GENERATION B2B DIGITAL ADVERTISING · 2019-11-06 · Account-Based Marketing, or ABM, emphasizes bringing an account-based lens to marketing activities at every stage,

How a Content Marketing Company Does Content Marketing

Internal Communication at DaimlerChrysler South Africa: A … · 2011. 10. 6. · marketing also emphasizes the role of employee-focused internal marketing (Kale, 2006, p.3), which

Content Marketing - 12 Types of Content Marketing Tools eBook

Inside Content Marketing: EContent Magazine’s Guide to ...books.infotoday.com/books/Inside-Content-Marketing/... · Praise for Inside Content Marketing “Where Inside Content Marketing

Content strategy content marketing strategy is simple online marketing

MODERN MARKETING ESSENTIALS GUIDE CONTENT MARKETING · Modern Marketing Essentials Guide: Content Marketing 4 Content marketing is driving the way marketing organizations are engaging

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CONTENT MARKETING CONTENT MARKETING

Content Marketing WordPress · Content Marketing & WordPress Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire,

Content marketing strategy as a sub€¦ · Web viewContent marketing. strategy. deals specifically with content marketing. Content marketing strategists determine what content

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