Connecting the Next Billion

CONNECTING THE NEXT BILLIONCONNECTING THE NEXT BILLION

Ashwin Rajan UX Insights, Fjord nordics

COMPUTING FOR THE NEXT BILLIONCONNECTING THE NEXT BILLIONAshwin Rajan UX Insights, Fjord nordics

DESIGNING FOR THE NEXT BILLIONCOMPUTING FOR THE NEXT BILLIONCONNECTING THE NEXT BILLIONAshwin Rajan UX Insights, Fjord nordics

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i. THE FIRST BILLIONii. THE NEXT BILLIONiii. GETTING THERE … & BEYOND

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i. THE FIRST BILLION

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THE FIRST BILLION TOOK 27 YEARS

2008 – 1 BILLION PCs REACHED

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THE FIRST BILLION TOOK 27 YEARS

2008 – 1 BILLION PCs REACHED

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THE FIRST BILLION TOOK 27 YEARS

DRIVETRAIN, INPUT, DISPLAY

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THE FIRST BILLION TOOK 27 YEARS

DRIVETRAIN: S/W, PROCESSING, STORAGE

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THE FIRST BILLION TOOK 27 YEARS

INPUT: CONTOLLERS, SCANNERS

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THE FIRST BILLION TOOK 27 YEARS

DISPLAY …

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THE FIRST BILLION TOOK 27 YEARS

“EVERYTHING DEFERS TO THE SCREEN”- Jony Ive

de.fer (“dih-fur”) : to put off, postpone

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ii. THE NEXT BILLION

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THE NEXT BILLION WILL TAKE 6 YRS

2014 – 2 BILLION PCs (12% / yr)

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THE PC EXPERIENCE WILL BE DIFFERENT FOR THE NEXT BILLION

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DIFFERENT

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DIFFERENT

SURROUNDED BY ‘PERSONAL COMPUTERS’

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iii. GETTING THERE … & BEYOND

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ITS ANOTHER THING ALTOGETHER

DIFFERENT

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ITS ANOTHER THING ALTOGETHER

DIFFERENT

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ITS ANOTHER THING ALTOGETHER

DRIVE TRAIN?INPUT?DISPLAY?

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NEW PARADIGMS

DRIVE TRAIN > ECOSYSTEM INPUT > INTERACTIONDISPLAY > BEHAVIOR

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THE NEXT BILLION ARE GLOBAL

ECOSYSTEM INTERACTIONBEHAVIOR

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THE NEXT BILLION ARE GLOBAL

“The customer rarely buys what the company thinks it sells her.”- Peter Drucker

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THE NEXT BILLION ARE GLOBAL

“Technology is the answer. But what is the question?”Cedric Price

THANK YOUAshwin Rajan UX Insights, Fjord Nordics