Connecting Retail Journeys

Preview:

Citation preview

1 Copyright 2014 FUJITSU

Human Centric Innovation

Fujitsu Forum 2014

ICM Munich 19th – 20th November

2 Copyright 2014 FUJITSU

Connecting Retail Journeys

Sarah Kellett Associate Director, Client Engagement & Consulting UK&I, Fujitsu,

CEO and Founder, GDR Creative Intelligence

Kate Ancketill

3 COMMERCIAL IN CONFIDENCE

of 400 Global Companies surveyed say market conditions are forcing companies to re-invent themselves… few think that they have the skills to do it.

Is this a familiar picture?

Source: WhatIf innovation

4 COMMERCIAL IN CONFIDENCE

believe their company is over reliant on fading revenue streams and many believe that their business model will be unsustainable within 3 years.

Is this a familiar picture?

Source: WhatIf innovation

5 COMMERCIAL IN CONFIDENCE

Companies have focussed on efficiency and cost, the organisational structure is limited by disconnection.

Is this a familiar picture?

Source: WhatIf innovation

6 COMMERCIAL IN CONFIDENCE

How can you take unfair advantage of new technologies ?

Physical branches still provide the best means to offer your brand

experience, use all the customer data you can glean, from whatever

source, to drive real business insight.

7 COMMERCIAL IN CONFIDENCE

How can you take unfair advantage of new technologies ?

8 COMMERCIAL IN CONFIDENCE

How can you take unfair advantage of new technologies ?

Which experiments today will meet short term economic needs AND offer substantial long term contributions?

9 COMMERCIAL IN CONFIDENCE

How can you take unfair advantage of new technologies ?

10 COMMERCIAL IN CONFIDENCE

How can you take unfair advantage of new technologies ?

Provide customers with all of the tools needed to make an informed purchase decision - many use 6 channels - take payment anywhere.

11 COMMERCIAL IN CONFIDENCE

How can you take unfair advantage of new technologies ?

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

12

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

13

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

14

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

15

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

16

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

17

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

18

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

19

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

20

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

21

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

22

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

23

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

24

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

25

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

26

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

27

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

28

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

29

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

30

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

31

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

32

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

33

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

34

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

35

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

36

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

37

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

38

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

39

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

40

GDR CREATIVE INTELLIGENCE

GDR CREATIVE INTELLIGENCE

41

42 COMMERCIAL IN CONFIDENCE

Create the conditions for experimentation across

your whole business

Making it happen

Get a champion at the top

43 COMMERCIAL IN CONFIDENCE

Focus on what will drive the best outcomes for your business strategy

Making it happen

Don’t “fix” what already works

44 COMMERCIAL IN CONFIDENCE

Making it happen

45 COMMERCIAL IN CONFIDENCE

Learn as you go from your successes and failures

Making it happen

Don’t give up

Recommended