Confidential and Proprietary 1 WEDDING SALES AND PLANNING TRAINING 1.1.2014

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Confidential and Proprietary

WEDDING SALES AND PLANNING TRAINING1.1.2014

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Confidential and Proprietary

WEDDING SALES AND PLANNING 2014

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Embedded video interview

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• To equip our Wedding Sales and Wedding Planning teams with the specialist selling skills needed to:

– Convert wedding inquiries into confirmed business

– Maximize revenues and profitability of every wedding.

– Delight customers with a caring, consultative approach and extensive knowledge of western and local wedding etiquette, customs and traditions

Course Objectives

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1. Building your knowledge

2. Understanding family dynamics

3. The wedding sales process

4. The wedding planning process

5. The wedding day and follow up

Five Sessions

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• Event Sales Manager

• Event Planning Manager– Event Planner

– Hyatt Wedding Planner

Job Titles

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1. Building your knowledge

2. Understanding family dynamics

3. The wedding sales process

4. The wedding planning process

5. The wedding day and follow up

Five Sessions

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• The unique wedding selling points for Hyatt, our brand and our hotel

• Our competitors and how to sell against them

• Typical running orders for weddings held at our hotel

• How to sell our wedding menus

• The wedding traditions that are so important to weddings in our country

• The different components of a wedding that our hotel can provide

• How to keep ahead of wedding trends in your country

Building Your Knowledge

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• Prestigious, aspirational venues of the right size which have attracted some of the highest profile weddings in our destinations

• Tailoring to create your own individual dream wedding

• Professionalism, expertise and understanding of our Hyatt Wedding Planners

• Food quality, flavours and creativity

• Service expertise

• Convenient locations

Hyatt’s Unique Selling Points

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• Relaxed

• Sophisticated

• Unscripted

• Uncomplicated

• Fun

• Appreciation for each other, family and friends

• Include personal style

Describing Weddings at Andaz

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• Sophisticated

• Refined

• Luxurious

• Intimate

• Highly detailed

• Discerning

Describing Weddings at Park Hyatt

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• Exciting

• Bold

• Dramatic

• Celebratory

• Grand

• Impressive

• Creative

• Aspirational

Describing Weddings at Grand Hyatt

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• Happy

• Sharing with family and friends

• Effortless

• Professional and experienced

• Delicious food

• Joy

• Memorable

Describing Weddings at Hyatt Regency

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• <Insert>

Wedding Unique Selling Points For Our Hotel

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• <Insert>

• <Insert>

• <Insert>

• <Insert>

• <Insert>

Our Hotel’s Main Competitors for the Wedding Market

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• Honest, delicious food

• Carefully sourced

• Thoughtfully served

• Visually exciting

• Multi-sensory experience

Wedding Menus at all Hyatt Hotels

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• Insert slide show of how our hotel provides Honest, delicious food - Carefully sourced, thoughtfully served - Visually exciting - Multi-sensory experience

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• Insert slides which explain the significance of important wedding menu items in our culture.

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• Insert slides which highlight specific menu items that clearly establish your food as being more delicious and impressive than our competitors

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Wedding Components

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How to Keep Ahead of Wedding Trends in Our Country