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MARKETING PRESENTATION
Elisabeth DesironJasmin DrakeEllen MoussouHannah RummelJodi Ulm Faculty Advisor: Daniel Stiller
Objective Ignite Imaginations with the Light of Christ
Marketing GroundworkGet the “right message” to the “right people”
● List of LCEF District VPs and Executives● Survey to help determine which congregations
could provide highest ROI
Survey 1. What are the 10 biggest churches in your region?2. How many LCEF services does each congregation
use?3. How often do these congregations use LCEF’s
services?4. How often do these congregations repeatedly use
services? Is there a strong turnaround of repeat users?
5. How does the presence of Thrivent affect the LCEF?
6. Are churches able to both utilize Thrivent and LCEF?
Segmentation Chart
Diversity’s Importance
● Bringing in diverse perspectives can truly ignite imaginations
● Other community and business leaders will also be invited
● Inducing curiosity and a more diverse selection of ideas
Diversity and Curiosity
Let Us Partner With YouSharing in the hopes and dreams of the community
Viewed as a Partner, not just a service
provider
Look at the Big Picture
Conference Proposal
Moving Away from the “Business Conference” Experience
Conference Vision
Curiosity● Creativity
Sessions● Free Time
Diversity● Non-traditional community leaders● Testimonials and Q&A with the public● Groups share new ideas
Creativity
Conference ItinerarySaturday8:00-8:45 AM : Conference Mission: Igniting Imaginations9:00-10:15 AM : 1st Session10:30-11:45 AM : 2nd Session11:45-12:45 PM : Lunch1:00-2:15 PM : 3rd Session2:30-3:45 PM : 4th Session4:15-6:00 PM : Free Time6:00-7:30 : Dinner8:00-9:30 PM : Testimonials and Q&A with Public
Friday6:00-7:00 PM : Check into Hotel7:30-8:30 PM : Welcome
Sunday7:30-9:00 AM : Breakfast (Optional)9:00-9:30 AM : Worship Service (Optional)10:30 AM : Check out
Promotion “Igniting Imagination with the Light of Christ” advertisements●Conference Focused Social Media ●Materials such as flashlights and Bibles with theme verse
Psalms 119:105 “Thy word is a lamp unto my feet, and a light unto my path.”
Meeting in a Box
Continuing past the “Look at the Big Picture” Conference
Budget
RSVP
Let Us Partner With
You
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