Computer Use In The Marketing Field Presentation by: Joe Koury

Computer Use In The Computer Use In The Marketing FieldMarketing Field

Presentation by: Presentation by:

Joe KouryJoe Koury

Business MarketingBusiness Marketing

• The process of planning and executing The process of planning and executing the conception, pricing, promotion and the conception, pricing, promotion and distribution of ideas, goods and distribution of ideas, goods and services to satisfy customers.services to satisfy customers.

Computers definitely make this field of Computers definitely make this field of work a lot easier!!work a lot easier!!

Required Course WorkRequired Course Work

• Major Requirements (12 hours)Major Requirements (12 hours)– Marketing (Intro)Marketing (Intro)– Consumer BehaviorConsumer Behavior– Marketing ResearchMarketing Research– Marketing Policies & StrategiesMarketing Policies & Strategies

• Major Electives (15 hours)Major Electives (15 hours)– Choose five from a list of ten courses.Choose five from a list of ten courses.

Typical Marketing JobsTypical Marketing Jobs

• SalesSales

• Advertising & PromotionsAdvertising & Promotions

• ResearchResearch

• International MarketingInternational Marketing

• E-CommerceE-Commerce

Sales Marketing &Sales Marketing & Computers Computers

• The computer is used to advertise.The computer is used to advertise.

• You may use the internet to look up You may use the internet to look up the value of the item being sold.the value of the item being sold.

• You may use power point to aid you You may use power point to aid you in the presentation of your item.in the presentation of your item.

• You may use excel to keep track of You may use excel to keep track of your sales records.your sales records.

Sales MarketingSales Marketing

Advertising & PromotionsAdvertising & Promotions

• Computers aid in getting the attention Computers aid in getting the attention of prospects by making the design of of prospects by making the design of signs, brochures, commercials, and signs, brochures, commercials, and direct mailings a lot easier.direct mailings a lot easier.

Programs used:Programs used:

Word, Publisher, Photo ShopWord, Publisher, Photo Shop

Advertising & PromotionsAdvertising & Promotions

Computers in Computers in Marketing ResearchMarketing Research

• Specifies the information required to Specifies the information required to address issues.address issues.

• Designs the method for collecting Designs the method for collecting information information

• Manages and implements the data Manages and implements the data collection process collection process

• Analyzes the results Analyzes the results • Communicates the findings and their Communicates the findings and their

implications. implications.

Marketing ResearchMarketing Research

International MarketingInternational Marketing

• Computers make it possible to Computers make it possible to connect you with the world with out connect you with the world with out the time consuming travel.the time consuming travel.

– Video conferenceVideo conference– EmailEmail– Picture messagingPicture messaging– Text messagingText messaging

International MarketingInternational Marketing

E-CommerceE-Commerce

• You are able to sell products with out You are able to sell products with out having to meet face to face.having to meet face to face.

• Consumers are able to shop at their own Consumers are able to shop at their own leisure, without the pressures of pushy leisure, without the pressures of pushy salespeople.salespeople.

Examples: Examples: Ebay & AmazonEbay & Amazon

E-CommerceE-Commerce

The Future Role of Computers The Future Role of Computers In The Marketing FieldIn The Marketing Field

• Increase speed of the selling process.Increase speed of the selling process.

• Digitalize all paper media Digitalize all paper media

• Make research less stressful and Make research less stressful and fasterfaster

• Enable all transactions to be made Enable all transactions to be made electronically. electronically.

Other Future Uses of Other Future Uses of ComputersComputers

• Can be used to aid more in the Can be used to aid more in the teaching of students on various teaching of students on various topicstopics

• Can be used to enhance the gaming Can be used to enhance the gaming experience of gamersexperience of gamers

• Can be used to perform surgeries on Can be used to perform surgeries on sick patientssick patients

Other Future Uses of Other Future Uses of Computers (Cont.)Computers (Cont.)

• Can be used as security devicesCan be used as security devices

• Can be used to hold meetings Can be used to hold meetings between important figures so they between important figures so they don’t have to travel as muchdon’t have to travel as much

• Can be used to further explore space Can be used to further explore space and traveland travel

The Use of Computers In My The Use of Computers In My Current CareerCurrent Career

• Own and operate a Hookah Lounge Own and operate a Hookah Lounge – AdvertisingAdvertising– PayrollPayroll– BookkeepingBookkeeping

Helping With The Knowledge of Helping With The Knowledge of ComputersComputers

• Teach kids computer use at an early Teach kids computer use at an early ageage

• Expand computer use in the work fieldExpand computer use in the work field

• Share new ideas on how to complete Share new ideas on how to complete tasks on the computer more efficiently tasks on the computer more efficiently with otherswith others

THANK YOU!!THANK YOU!!

• Questions??Questions??