Company profile It was established in August 2010, it is a focus on in lafite France sales...

Company profile It was established in August 2010, it is a focus on in l

afite France sales professional brand marketing company, it is committed to consumer fashion, modern and healthy life to provide quality products, the leading concept, considerate service enterprise, and through the remarkable performance in the industry, has become the current imported wine industry a new force in the market.

Lafite description of the makret

Profit space

(Ex ： 2010 super scarlett honey peach wine in France's retail price is 10.5 euros (about 80 yuan), net prices for 168 yuan in China, the market price is about in 300 yuan ）

• As the foreign wine market weakness, the Chinese market has become a haven for wine producing countries around the world 。

• In recent years, the rapid growth of sales of lafite.

annual sales

　 As a variety of lafite brand inchina annual sales more than 3 million bottles of wine, and lafite only 300000 bottles a year. The hunan lafite total agents can achieve annual sales of 15 million yuan 。

Consumers' evaluation

Quality : Most people believe has a good quality Lafite became a new force in the wine industry b

y remarkable performance in the industry

Price : Most people who drink lafite can accept ,

The target group of lafite

Age ： Drink red wine lafite mainly by 30 ~ 40 30-40 years old

Status ： more government officials drinking lafite (300 to 500),

Position ： business elite, and political celebrities, agglomeration. because the wine is expensive, it can reflect their identity, status, display, of course, it also can send people.

distribution channel• 1 ： group purchase

• 2 ： channel——KTV bars The hotel restaurant

• 3 ： The secondary market

Lafite rivals

• Changyu Dry Red Wine

• "the Great Wal"

• With different prices and marketing strategy where the civil market