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MUNICIPAL WEBSITE REDESIGNCommunications Department
Presented by: Ashley Purdy, Communications
Officer
Committee of the Whole Meeting
Monday, November 13, 2018 at 7 p.m.
AGENDA
1. Why the Redesign?
2. Public Engagement
3. Likes vs. Dislikes
4. What You Told Us & How We Listened
5. Website BEFORE & AFTER
6. Continually Evolving
7. Questions
WHY THE REDESIGN?
1. Our online presence is important and one that individuals base their first impression on.
2. Need to keep up with the latest trends and technologies.
3. Must provide a seamless user experience.
4. Web design and online trends are constantly changing.
5. Because according to a recent study done by Stanford University, approximately 75% of people will judge your credibility based solely on the design of your website.
6. Because Cobourg is a great Town – and we deserve a great website!
PUBLIC ENGAGEMENT
Survey ran from August 23-September 21, 2017.
Promoted on website, Facebook, Twitter and the Town’s Weekly Ad Block.
17 Questions & 55 responses.
Excellent and thoughtful feedback from citizens.
WHAT DO YOU LIKE MOST ABOUT THE WEBSITE?
Runners Up
o “At least someone’s trying to get it right”
o “Better than Port Hopes.”
o “There isn’t much I do like about it. Sorry.”
o “Better than old one I guess.”
WHAT DO YOU LIKE LEAST ABOUT THE WEBSITE?
Runners Up
o “An octopus with too many tentacles.”
o “Main page hurts my senior eyes.”
o “Not enough coverage of Town events.”
o “Too busy.”
PUBLIC ENGAGEMENT - SURVEY RESULTS
-10
10
30
50
News & Notices Recreation Programs Council & CommitteeInformation
Jobs Event Calendar/Things to do
Q: What information have you looked for on our website?
PUBLIC ENGAGEMENT - SURVEY RESULTS
What You Told Us How We Listened
Based on the top items searched we
have included hot icons to bring
citizens directly to their source of
information.
PUBLIC ENGAGEMENT - SURVEY RESULTS
What You Told Us How We Listened
PUBLIC ENGAGEMENT - SURVEY RESULTS
What You Told Us How We Listened
Email from Citizen:
“I want to be able to find contact
information for senior staff and
not just department information."
PUBLIC ENGAGEMENT - SURVEY RESULTS
What You Told Us How We Listened
Citizen Feedback (Survey):
“I recall looking for some current news or activities and
being surprised that there was no link from the main page.
I feel that links to current events and activities could be
improved.”8/31/2017 9:03 AM.
“Council video recording, management staff contact
information.”9/2/2017 2:51 PM
PUBLIC ENGAGEMENT - SURVEY RESULTS
What You Told Us How We Listened
Citizen Feedback (Survey):
“Not enough coverage of events/calendar of
items beyond the town sponsored events.”
8/28/2017 2:13 PM
WEBSITE – 2016-2017
Redesign launched May 2016.
eSolutions Group Inc.
Based on year of research, user needs assessment and design work.
New functionality, Google Search Engine, online forms, feedback, AODA compliant, accessible across all platforms, etc.
WEBSITE - AFTER
Redesign launch for Nov. 15/2017.
Cleaner and simpler design
Search Bar easier to find
Listing of other Town websites
Contact Us updated
Top search icons established
News & Engagement Centre
Synchronized Events Calendar
CONTINUALLY IMPROVING
THANK YOU!
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