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Roadblocks
• Stereotyping• Halo Effect• Filtering• Language• Information Overload• Conflicting Sources• Lack of Listening• Lack of _____________
Stereotyping
• A simplification of someone’s qualities
• An individual is identified with a group or a category of people
Halo Effect
• A single trait or incident biases someone’s opinion
• Can be positive or negative halo
At any given time…
• 20% were thinking about ________
• 60% were daydreaming about other topics
• Only 20% were actually listening to speaker
General Motors
• Chevy Nova
• In South America, the name Nova is read as the Spanish “no va”
• GM changed the name of the car to Caribe
Pepsi-Cola
• Come Alive with the Pepsi Generation
• Chinese: Pepsi will bring your ancestors back from the grave
T-shirts about the Pope
• A t-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit.
• I saw the Pope (el Papa)
• (la papa)
• I saw the potato
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