Communicating the Value of Social Webinar Deck 6.22 (1)

How the Seahawks Set a Winning Social Strategy

Communicating the Value of Social with Simply

Measured

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Communicating the Value of Social with Simply Measured

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Housekeeping

• Listening / voice options

• Questions and chat room

• Recorded webinar

• Post-webinar survey

#SimplyROI

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Agenda

• The importance of ROI for marketers• Establishing your business objectives• Mapping your business objective back to relevant KPIs• Examples in action – telling your story through Simply

Measured

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The challenge of communicating ROI

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Similar Goals

#SimplyROI

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Understand your Business Objectives

This is the single most important question that social media marketers need to ask.

“Why are we using social media?”

This isn’t an easy question to answer, but it’s at the heart of defining ROI for your social programs.

Mission (Why) > Strategy (Who, What) > Plan (How, Where, When)

© 2015 Simply Measured, Inc.

Brand Awareness

#SimplyROI

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Mapping it back

• Brand Awareness• Engagement• Audience Growth• Shares• Reach/Impressions• Clicks on posts• Engaged users

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Brand Awareness In Action

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Brand Awareness In Action

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Mapping It Back

• Conversions• Clicks• Goal completions• Lead quality• Ad objectives

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Conversions

Twitter Advertising Report

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Social Traffic Report

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Take Aways

2015 Social Media Marketing Tips

#1

#2

#3

#4

Understand your stakeholders and what they care about

Lose the “we’ve always gone it this way” mentality

Agree on your business goals and key results

Use visuals that tell your story at the right level

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Thank You