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Communicating the Burden of Arthritis:
Fact Sheet SeriesCalifornia Arthritis Partnership Program
(CAPP)www.cdph.ca.gov/programs/CAPP
Raising Arthritis Awareness O Information dissemination is the cornerstone to:
O Raising awareness O Partnership buildingO Expanding program reachO Influencing policy efforts
O Critical need to communicate the burden and impact of arthritis to:O State program managersO Health officialsO Decision-makersO Various community sectorsO Program delivery partnersO Voluntary health organization staff
O Information from a literature review and BRFSS data is used to produce data reports in a fact-sheet format
Key Components • Involve partners in fact sheet planning stages and dissemination
plans and efforts
• Perform a thorough literature review
• Identify key messages and public health strategies to reduce the burden and impact of arthritis
• Where applicable, include opportunities for cross chronic disease integration messaging
• Provide information in various forms (print and internet)
• Allow blank space for partner customization/program marketing
• Update fact sheets as new BFRSS data, MMWRs, and journal articles become available
Fact Sheet StructureO Presented in a series of five special topics fact sheets:
O Self-ManagementO Physical ActivityO WorkO WeightO California
O Each fact sheet is formatted, when applicable, to include: O A public health messageO Burden and impact dataO Public health strategiesO Healthy People 2010 objective(s),O Personal message from a Californian with arthritis.
Fact Sheet TimelineO Round #1
O BRFSS 2005O Completed in 2007
O Round #2O BRFSS 2007O Completed in 2009
O Round #3O BRFSS 2009O In progress
Round #1 - HighlightsO Forming a communications
committee O Collecting “personal” storiesO Consensus building on special topicsO Aesthetics
O Gathering literatureO Showcasing data O Articulating public health message
Round #2 - HighlightsO Gathering NEW literatureO Increasing focus on chronic disease
messaging and other key messages O Packaging and dissemination O Simplifying language
Fact Sheet Format and Structure
TOPIC
Fact Sheet Format and Structure
Round #1 and Round #2
Sample – Emphasize Arthritis and Other Chronic Conditions
ROUND #1ROUND #2
Round #1 and Round #2
Sample – Relationship between Weight and Arthritis
ROUND #1ROUND #2
Round #1 and Round #2
Sample – Language Simplification
ROUND #1ROUND #2
Pocket Folder:
• Customize packet/leave-behind for audience
• Insert business card• Blank space for
partner customization and program marketing
Postcard:
• 4” x 6”• Encourages website
visits• Ideal for community
events
From Our Partners O Responses to the fact sheet series has been
overwhelming positive by supporting partners, systems partners, funders, other chronic disease programs, and state arthritis programs.
O Community partners distribute fact sheets with board members, county health departments, potential program partners, legislative visits, and health fairs.
O Nonprofit partners use fact sheet information in grant proposals and responding to media inquires to further strengthen arthritis awareness.
Moving Forward with Round #3
O UpdateO LiteratureO BRFSS 2009O PA guidelinesO Personal Stories
O Policy, systems, and environmental strategies O A National Public Health Agenda for OsteoarthritisO Recommendations to increase physical activity among people
with arthritis
O Evidence-Based ProgramsO Walk With Ease
O Enhance messaging around arthritis and other chronic disease and risk factors
Resources O Fact sheets viewed and downloaded
at: www.cdph.ca.gov/programs/CAPP
O View CAPP’s Partner Profile Diabetes Information Resource Center: http://www.caldiabetes.org/profiles_display.cfm?ProfilesID=282&cameFromSearch=yes
Contact InformationO Jackie Tompkins
O 916-552-9916O jacqueline.tompkins@cdph.ca.gov
O Roberta CampbellO 916-552-9886O roberta.campbell@cdph.ca.gov
O Pam Ford-KeachO 916-552-9916O pamela.ford@cdph.ca.gov
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