Communicate magazine - Neel Bradham

Transformational Change: Branding from the Inside Out

• Worldwide Leader in Modular Flooring

• US Public « Fortune 1000 » Company

• Global Manufacturer on FOUR Continents

• Operates in Over 130 Countries Worldwide

• Recognized Leader in Sustainability

steps towards

Transformational Change

1. Set a CLEAR and ASPIRATIONAL Vision that Challenges

Stakeholders to BELIEVE

2. Set a CLEAR path for Execution

3. Communicate How the CHANGE Aligns to the Strategy

4. Demonstrate What it IS … and What it IS NOT

5. Engage Employees with PURPOSE and CONSISTENCY

6. SET the Standards that Measure Success

7. Put it in the HANDS of the EMPLOYEES

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1. Make the VISION Visible and CHALLENGE the

Stakeholders to BELIEVE

2. Set a CLEAR path for Execution …

Establishing a ROADMAP for Success That Clearly Communicates

the Areas that CHANGE Must Occur is Essential

7 fronts of Sustainability

3. Be CLEAR about HOW and WHERE the Transformation

change ALIGNS to the STRATEGY

Fighting the COMMODITIZATION of Carpet Tiles

4. Demonstrate What it IS … and What it is NOT?

Sustainability is NOT About Brown Paper … It IS About Beautiful

Product

5. ENGAGE Employees Around the Objectives

Engaging with a PURPOSE Through ACTION and

CONSISTENCY of Message

5. DEFINE Clear Performance Indicators and Methods for

Achieving Results

The LCA is our Method to Improving our Defines ECOMetrics

6. Embrace the Philosophy that Management sets the VISION,

but Employees DRIVE the RESULTS

Change happens at the Street Level, not in the Boardroom