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M AY 1 4 , 2 0 1 4
1 0 A M – 2 P M
D E N V E R , C O LO R A D O
Colorado Farm to School Task Force Meeting
Today’s Agenda
10:00 am Introductions & welcome visitors
10:10 am Work of the Task Force
10:15 am Core Team Update
10:30 am Farm to Cafeteria Conference - Update
10:50 am FTS Evaluation Toolkit Update
11:00 am Social Media Planning
Noon Lunch
12:10 pm Presentation: Denver Public Schools Farming Project
12:30 pm Year 2 ITA Sites & Workshops Update
12:45 pm Outreach Updates
1:00 pm Working Group Updates
1:30 pm Developing an Advocacy Strategy
1:55 pm Wrap-up
2:00 pm Adjourn Business Meeting
2:30 pm Tour: Sustainability Park
Colorado Farm to School Task Force
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Welcome
Colorado Farm to School Task Force
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Introductions
Task Force members
Name, Organization, “Seat”
Guests
Name, Organization
Why are you here/what do
you hope to learn?
RULES OF CONDUCT
ROADMAP
Colorado Farm to School Task Force
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Work of the Task Force
Rules of Conduct
Colorado Farm to School Task Force
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Be respectful
Disagree constructively
Agree to disagree
Seek first to understand
Don’t cross examine
Come prepared
Stay focused
Participate fully
Be timely
Cell phones on vibrate
Colorado Farm to School Task Force 6
JULIE MOORE
THERESA HAFNER
Colorado Farm to School Task Force
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Core Team Update
Members General Activities
Julie Moore (chair)
Theresa Hafner (vice-chair)
Andy Nowak
Kristin Tucker
Shaina Knight
Ashley Moen
Julia Erlbaum
Taber Ward
Anna Wool
Plan quarterly meeting agenda
Follow up on quarterly meeting tasks
Respond to emerging opportunities
Oversee projects, activities, & opportunities
Review new member applications
Monthly Core Team Meetings
Colorado Farm to School Task Force
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March 2014-April 2014 Core Team Work
Colorado Farm to School Task Force
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Respond to outreach opportunities
Explore new partnerships
CO Fruit & Vegetable Growers Association
Sustainable Agriculture Food Systems Funders
Develop strategy for using the USDA FTS Census
Provide input to USDA on improving questions in 2015 Census
Provide guidance and outreach on ITA regions for 2014-2015
Develop quarterly meeting agenda
School District Map Google Map
Colorado Farm to School Task Force
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FTS Happening in Colorado!
ANDY NOWAK
KRISTA GARAND
JULIA ERLBAUM
LYN KATHLENE
Colorado Farm to School Task Force
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Farm to Cafeteria Conference Update
State Level FTS Models
How it Happens How to Do It!
Farm To Cafeteria: Powering Up!
Austin, TX April 17, 2014 2:15-3:45pm
Agenda
• Legislative advocacy strategies that established statewide FTS programs
• Vermont FTS Rozo McLaughlin FTS Program (HB 91 passed in 2007)
• Washington State Department of Agriculture F2S Program (SB6483 passed in 2008)
• Colorado FTS Task Force (SB81 passed in 2010)
• Oregon – (Establishing and expanding FTS Grant program 2011 and 2013)
• Montana Farm to School Grant Program (HB0417 tabled in Appropriation in 2013)
• FoodCorps – Advocacy in Montana and beyond
• Breakout table session to begin developing an advocacy plan to pursue FTS legislation in your state (new or expansion)
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Task Force
Lyn Kathlene, Staff Spark Policy Institute
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Colorado FTS Task Force: In a Nutshell
Legislative Authority
• Created in 2010 legislative session
• 15 appointed members (originally 13, added 2 seats in 2013)
• Specific action-oriented mandates written into statute
• No state general funds supporting it
Operations
• Professional staff selected in competitive state bid process (Spark Policy Institute)
• Grant funding
• Staffing, meeting costs, development of materials and technical assistance trainings, special projects
• Regular meetings
• Quarterly meetings around the state
• Core team meetings once a month
• Working group meetings on-demand
15
Advocacy Process for Colorado’s FTS Task Force
The Pre-Legislative Campaign
•Colorado School Nutrition Association (CSNA) partner
•Trusted state legislator
•Six years of prior successful passage of school nutrition legislation
•Local purchasing preference for state agencies passed in 2005
•Fresh F&V pilot program passed in 2006
•Extensive network of supporters
Demonstration Projects/ Evidence
•Large: Denver Public Schools joins School Food FOCUS in 2009
•Culinary skills training
•Scratch cooking
•School gardens
•Mid-size: Colorado Springs district procuring from local producers
•Small: Southwest school district buying direct from local farmers
•“List” of types of FTS demonstration projects that would benefit farmers and schools
Advocacy during the Legislative Session
•Paid lobbyist from CSNA took lead
•Consistent messaging tied to “healthy fresh food in school = improved student outcomes”
•Dynamic, well-respected Food Service Director testifying
•Removed fiscal note
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Legislative Resolutions “Farm to School Coordination Task Force”
• It is in the best interests of Colorado’s children, farmers, ranchers, food processors, manufacturers, and communities to develop a more robust and self-sustaining agricultural sector that promotes healthy foods at schools….
• Because a child can receive up to 55% of his/her daily nutrition at school, it is in the important for children to eat a healthy diet of fresh foods at school.
• While children receiving inadequate nutrition are at risk of lower achievement in school, research shows an improvement in student behavior, academic performance, and health scores when nutrition is improved.
• In order to encourage healthy and lifelong habits of eating fresh, minimally processed, and nutritious local foods as well as foster relationships among farmers and school children, school personnel, and other adults in the Colorado community and to promote the sale of agricultural products produced in the state, it is in the best interests of the state to develop a farm-to-school program.
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Legislative Details “Farm to School Coordination Task Force”
• SB10-81 establishes Task Force; SB13-153 “continues indefinitely”
• Required to recommend policies and methods to best implement FTS program that encourages school districts to use local agricultural products.
• Advise FTS pilot programs and consider possible funding sources to recover increased costs of using locally grown products.
• Provide training/assistance to (1) farmers to enable selling to schools, and (2) school food services to integrate state-grown products into school meals.
• Must submit report of recommendations and progress to legislature.
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How the Task Force is Funded
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Colorado FTS has Grown Four-Fold since 2010
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Evaluation Toolkit Visibility at FTC
Colorado Farm to School Task Force
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1. Short presentation at USDA Grantee meeting
2. Short presentation at Evaluation short course by the National FTS Network
3. Outreach at regional meeting groups
4. Outreach at various evaluation workshops throughout the conference
5. Display table during Fair Share/Poster Session
198 people signed up for notification of upcoming trainings
Poster Session
Colorado Farm to School Task Force
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4’ x 8’ cloth story “board” Advocacy backstory
Creation of the Task Force
Staffing of the Task Force
Activities of the Task Force
Resources the Task Force has produced
Strategy of the Task Force
Where is the Task Force Going?
District Map – Growth of FTS in Colorado
FTS Evaluation Toolkit
Funders
ANDY NOWAK
LYN KATHLENE
Colorado Farm to School Task Force
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FTS Evaluation Toolkit Updates
Training Plan
Colorado Farm to School Task Force
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Two year USDA FTS Grant
National in-person (June 2014)
The Edible Schoolyard Project (n=100)
Colorado trainings via ITA Workshops
25 sites eligible for TA support
Webinar series
Teaser (20 minutes)
Overview
Creating an Evaluation Plan
Outcomes, Indicators and Measures
Choosing and Adapting Tools
Collecting and Analyzing Data
Reporting Results
ERICA GLAZE
Colorado Farm to School Task Force
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Social Media Planning
Colorado Farm to School Task Force
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Lunch
ANNE WILSON, FTS COORDINATOR, DPS
NICK GRUBER, PRODUCE DENVER
Colorado Farm to School Task Force
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Farming School Land: Denver Public Schools
JULIA ERLBAUM
Colorado Farm to School Task Force
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Intensive Technical Assistance Workshop Updates
Colorado Farm to School Task Force 30
Chaffee Agenda & ITA Workshops
Colorado Farm to School Task Force
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July 7th: FTS Quarterly Meeting
Guidestone School Garden & Farm Tour
Homestead Dinner
July 8th Local Food in Rural Communities
Evaluation Toolkit Workshop
Safety First: Addressing Food Safety from Farm to Cafeteria
Food and Agriculture in School Curriculum
Potential ITA Sites for Year 2
Colorado Farm to School Task Force
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In Conversation Telluride
Exploring Grand Junction
Gunnison
JULIE MOORE
&
TASK FORCE MEMBERS
Colorado Farm to School Task Force
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Outreach Updates
March – May 2014
Colorado Farm to School Task Force
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1. FTS Directors from the Front Range
2. WY Master Gardeners & Farmers Association
3. Producer Cultivation Event at RE-6
4. CDE website – linked FTS TF ppt
5. CU Dining Administrators
6. Rotary Club
7. Farm to Cafeteria Conference (Austin, TX)
8. Culinary Institute of America national leadership summit (San Antonio, TX)
9. Others?
Upcoming Outreach Activities
Colorado Farm to School Task Force
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1. Office of the Governor, early June
2. CDPHE Administration, early June
3. SAFSF Annual Meeting, Denver, June 17-19th
4. CSNA Annual Conference, CO Springs, June 16-19th
5. Colorado Vocational AG Teachers Association, Fort Morgan, June 24-26th
6. American Horticultural Society meeting, Columbus, OH, July 17-19th
7. North American AG Marketing Officials, Denver, July 26-30th
8. Colorado Proud School Meal Day, statewide, Sept. 10th
9. Producer Cultivation event at RE-6, Fall 2014
Outreach Opportunities
Colorado Farm to School Task Force
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Identify 2-3 opportunities in next three months
PRODUCER ENGAGEMENT
FTS MARKETING TOOLKIT
STUDENT CURRICULUM
LEGISLATIVE & STATE AGENCY PRIORITIES
Colorado Farm to School Task Force
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Working Group Updates
Composition Goals & Key Outcomes
Colorado Farm to School Task Force
Chair: Anthony Zamora
Members: Krista Garand
Theresa Hafner
Julie Moore
Shaina Knight
Goals: Get more producers to
participate in FTS
Have a producer mentorship program
Key Outcomes Recruit new producers
Educate producers
Develop producer commitment to FTS
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Producer Engagement
Composition Goals
Colorado Farm to School Task Force
Chair: Andy Nowak
Members: Lauren Heising
Dave Maynard
Ashley Moen
Shaina Knight
Rainey Wilstrom
Education – Define FTS
Promotion Templates
Peer-to-peer
Specific audiences
39
FTS Marketing Toolkit
Composition Goals & Key Outcomes
Colorado Farm to School Task Force
Chair: Shelly Ford
Members: Mike Womochil
Kristin Tucker
Goal CO K-12 FTS curriculum
aligned with state standards
Healthy eating
Gardening/food production
Food science
Key Outcome K-12 across the state
implements FTS curriculum
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Student Curriculum
Composition Goals & Key Outcomes
Colorado Farm to School Task Force
Chair: Jeremy West
Members: Ana Wool
Marion Kalb
Ashley Moen
Goals Per meal stipend for use of local foods Incentivize producers to sell to
schools FTS is a legislative priority for CSNA FTS is a priority for AG associations
Key Outcomes More $ for school meals More $ for producers Draft Bill in 2016 for per meal
stipends FTS is priority for CSNA policy
committee FTS is priority for AG association
subcommittees
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Legislative & State Agency Priorities
Advocacy Over the Long
Haul Eight Years of Farm to
School and School Garden
Legislative Victories in Oregon
42
Timeline of Oregon Legislative Victories
• 2006: Advocates outlined a vision
• 2007: “Farm to School Coordinator” staff position created in Oregon Dept. of Ag
• 2008: “Farm to School and School Garden Coordinator” staff position created in Dept. of Education
• 2009: Advocates lobbied for $23 million in funds for school districts, got none
• 2011: Advocates lobbied for $23 million in funds for school districts, using two new reports showing the benefits to youth and the economy; got $200,000
• 2013: Advocates lobbied to expand program from $200,000 per biennium to $5,000,000; got $1.2 million
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Strong Foundation Prior to 2013 • Oregon Farm to School and School Garden Network
created in 2007
• Diverse membership from food service directors to farmers
• Email list(s) and Annual meeting
• Policy Working Group
• Committed Legislative Champions since 2007
• One urban advocate for youth and anti-hunger programs
• One semi-rural advocate whose family owns an orchard
• Staff in two state agencies doing great work
• Managing Oregon’s FoodCorps program (7 service members) (Ag)
• Managing grant program created in 2011 (Ed)
• Providing technical assistance to farmers and schools (both)
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2013 Goals
• Expand the grant funding program that was created in 2011
• From $200,000 to $5,000,000
• Funds go to School Districts by competitive grants
• Managed by Dept. of Education, which keeps 2% for admin.
• Majority of funds for procurement; smaller portion for “food-, agriculture- or garden-based educational activities.”
• “Education” funds can be used for staffing, but “procurement” funds cannot
• 15 cents per meal/ serving for products produced or processed in Oregon
• Can include produce, meats, grains; fresh, frozen, lightly processed
• Make minor changes to program, to increase flexibility of procurement / education split
45
2012-13 Pre-Session Strategy: Legislators to the Lunchroom and Garden
• 22 Oregon Legislators (out of 90) and 1 Oregon Congressman (out of 5) met with students in school gardens, cafeterias, or on farm field trips
46
2013 Session Advocacy
• Hired a contract lobbyist, in capitol full time in addition to citizen and staff advocacy
• Coordinated a great lineup for the Ag. Committee Hearing
• Worked with partner organizations
• To incorporate our bill into their “citizen lobby day” activities
• To have their lobbyists talk about our bill
• Tried to publicize the successes of the “pilot” grant program, running concurrently with session
• Made GIS maps overlaying legislative districts with school districts and sites, so we knew who to contact whom
47
2013 Victory
• Secured $1.2 Million in funding for School Districts for 2013-15 biennium
• Made desired (minor) changes to bill re. allocation of funds btwn procurement and education
• Funds will renew annually through ODE budget until/unless the Governor or the Legislature actively cut them.
48
Lessons Learned from 2013 Session
• Always unanimous votes – Challenge is getting the dollars allocated before the vote
• Needed a central campaign website
• Needed a coalition member (or contractor) with media connections, to help get stories placed
• Wanted a system for tracking contacts to legislators
• Our contract lobbyist was critical to our success; however….
• We should have provided even more periodic updates to our coalition partners, and asked them to make more constituent contacts to their legislators
49
Major Benefits / Results of ALL our Victories
• The staff in our two stage agencies do a wide variety for wonderful things to support and promote farm to school and school garden programs.
• Over 1,000,000 school meals were made more delicious and appealing by the addition of local ingredients, as a result of the tiny initial investment of $200,000 from the 2011 legislation.
• Over 170,000 K-12 students at 19 school districts are benefitting from the grant awards made for the 2013-15 biennium. (affecting 6,000,000 meals.)
• Farmers and processors around the state benefit from the reliable local business.
• Kids are eating healthier meals and getting more excited about fresh, local foods.
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Ever Onward! Next Steps for Oregon Advocates:
• Continue to lobby for expanded funding until ALL schools can participate (if they want)
• Preparing for a bigger and better “Legislators to the Lunchroom” campaign in 2014, including visits to all 19 school districts that received 2013-15 grants.
• Exploring advocacy opportunities to better support / expand School Gardens.
• Focusing on cultural diversity in F2S&SG implementation and advocacy
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LYN KATHLENE
JEREMY WEST
Colorado Farm to School Task Force
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Developing an Advocacy Strategy
Developing the Legislation
Colorado Farm to School Task Force
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Scope: Farm to School Grant Program
Mandates: Reimburse school districts for costs incurred by the school
district to purchase Colorado food
[See Oregon HB 2800]
Developing the Advocacy Plan
Colorado Farm to School Task Force
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Existing advocates
Existing legislation
Target advocates
Key supporters
Potential supporters
Opposition
Key public advocates
Advocacy strategies
Next steps
WHAT WORKED WELL?
WHAT CAN WE DO BETTER NEXT TIME?
Colorado Farm to School Task Force
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Wrap Up
TOUR AT 2:30PM
Colorado Farm to School Task Force
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Adjourn
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