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Colleges For Change
Mobilizing the College Community to Take Action
Against Big Tobacco
Presented by the Coordinators of Colleges for Change
October 22, 2010
Agenda Introductions New York State Department of Health Tobacco
Control Program Overview Colleges for Change (C4C) Program Overview Program Initiatives Why Consider a Tobacco-Free Campus Policy? Why Focus On Colleges? How Is the Tobacco Industry Influencing College
Students? What Can YOU Do? What We Are Doing Getting Started Questions
Introductions
Introductions Name College/University/Institution Title Why are you interested in this
presentation? Current tobacco policy at your respective
college/university/institution
NY State Department of Health
Tobacco Control Program
An Overview
NYS Tobacco Control ProgramVision: Tobacco free New York
Mission: Reduce mortality & morbidity due to
tobacco use
NYS Tobacco Control Program Local Programs
Community Partners Cessation Centers Youth Action (Reality Check) Comprehensive School Policy Colleges for Change
NYS Smoker’s Quitline 1-866-NY-QUITS
Colleges for Change (C4C)
An Overview
C4C: An Overview Funded by New York State Department
of Health Tobacco Control Program Administered by local community
agencies 3 year program 7 partners across the state Working with 25 colleges/universities
C4C: Goals To strengthen tobacco-related policies
to prevent and reduce tobacco use To limit opportunities for exposure to
secondhand smoke These efforts are directed toward the
college campuses and the surrounding communities
C4C: College/University Partners Wagner College of Staten Island SUNY Plattsburgh Clinton Community College Syracuse University SUNY Cortland SUNY Stony Brook St. Josephs Briarcliff Hamilton College Colgate University Cazenovia College Mohawk Valley Community
College
Dowling SUNY Fredonia Jamestown Community
College St. Bonaventure Alfred University SUNY Alfred Pace University
(Pleasantville Campus) Manhattanville College SUNY IT Utica College SUNY Morrisville Herkimer County
Community College
Colleges for Change (C4C)
Program Initiatives
C4C Initiatives
“No Thanks Big Tobacco”
Smoke-Free Multi-Unit Dwellings
Tobacco-Free/Smoke-Free Outdoors
Point of Sale
“No Thanks Big Tobacco” C4C works to end tobacco company sponsorship
both on and around college campuses by encouraging groups and organizations to adopt written policies banning tobacco sponsorship and promotion.
Targets: College campus and events Community organizations and events Community bars and nightclubs College fraternities and sororities College clubs, cultural groups, sports teams
Smoke-Free Off-Campus Housing C4C works to encourage off-campus
apartment complexes and other multi-unit housing properties where students reside to adopt written non-smoking policies.
Targets: Landlords and tenants of off-campus student housing
Point of Sale C4C will encourage the college campus to
adopt a written policy banning the sale of tobacco products on campus.
Targets: College campus
Tobacco-Free/Smoke-Free Outdoors C4C focuses on changing policies or
passing ordinances related to the use of tobacco products on the college campus and outdoor areas in the surrounding community.
Targets: College campuses Outdoor areas in surrounding college community,
including beaches, parks, playgrounds, outdoor areas of business
Cigarette butts are circled in blue. Photo was taken at SUNY Cortland in Spring 2010.
Why Consider a Tobacco-Free Campus
Policy?
Why Adopt a Tobacco-Free Campus Policy? Secondhand Smoke Environmental Impact of Tobacco Litter Tobacco Industry Targeting YOUR
Students Tobacco Use Regulations Decrease
Rates of Tobacco Use The Trend is Toward Tobacco-Free
Why Focus on Colleges?
Tobacco and College Students The 1998 Master Settlement Agreement
(MSA), prohibits tobacco companies from targeting youth under 18, this has caused them to shift their marketing expenditures dramatically to focus on young people between the ages of 18 and 25
A 2008 National Cancer Institute report concludes that tobacco industry advertising and promotion is causally linked to increased use and youth smoking initiation
Tobacco and College Students In 2001, the U.S. Centers for Disease Control
(CDC) estimated that 27.9% of 18-25 year olds in the United States smoke, compared with 23.5% of all adults
In a 2001 survey, 30% of college students reported being current tobacco users
Almost 40% of college students either began smoking (11.0%) or became regular smokers (28.0%) after starting college
Tobacco and College Students Of the over 70.0% of college students
who have ever tried smoking, nearly half continue on to become regular smokers
10% of current college students will die of tobacco-related illnesses
How Is the Tobacco Industry Influencing College Students?
Tobacco Industry Advertising Internet Advertising Ads targeting Young Adults
Magazines Stores
Targeted Mailings
What are the 3 most heavily marketed brands of tobacco?
Marlboro
Camel
Newport
Music Events Campus Events Sponsoring Greek events Athletics Arts on and
off campus
Tobacco Industry Sponsorship
Tobacco company bar and nightclub promotions target young adults
Tobacco companies entice bar owners with financial incentives and bar paraphernalia
They also recruit new smokers with cigarette-sponsored sweepstakes, contests and even hire people to mingle with the crowd to promote their brands and products
Sampling/Bar Promotions
What Can YOU Do?
Discussion
Discussion What is happening on your campus
concerning tobacco? What do you think some practical
next steps for your campus would be?
Consider Smokefree Policies (or lack of them) Tobacco Industry Sponsorship & Promotions Tobacco Sales on and around campus Smokefree Housing Other tobacco related issues
What We Are Doing
Program Activities
C4C Activities Evaluate your campus community
(Environmental scans, administrator interviews, and/or campus-wide surveys)
Form a new student club Work with existing clubs (Colleges Against
Cancer, NYPIRG, Student Government) Class project partnerships Work with campus peer educators
C4C Activities Establish or partner with existing health or
tobacco advisory committees Take on a college student intern Work with on campus media Partner with local tobacco programs and
supportive organizations (American Cancer Society)
Evaluate Campus Community: Environmental Scans
Form a New Student Club
Work with Existing Clubs
Class Project Partnerships http://www.tobaccofree.ufl.edu/ University of Florida
Work with Campus Peer Educators
Establish or Partner with Advisory Committees
Work with Student Interns
Work with Campus Media
Partner with Local Tobacco Programs
Getting Started
Colleges for Change Toolkit
c4ctobaccofree.com
Toolkit Contents C4C Coordinator Contacts Example Policies
C4C Comprehensive College Policy Smokefree Off-Campus Housing Policy Student Organization “No Thanks Big Tobacco” Policy
“Why Colleges/Universities Are Adopting Tobacco-Free Campus Policies”
Evaluation Tools Environmental Scan Tool Administrator Interview Tool Survey Tool
Key Resources American College Health Association Position Statement Americans for Nonsmoker’s Rights List of Smokefree Colleges “There is No Constitutional Right To Smoke”
Questions
For more information, please visit c4ctobaccofree.com
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