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Lecture @ Aalto university (Finland) 2.10.2012 Title: " Collaboration and Co-operation tools"
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Collaboration and Co-operation Tools
@Aalto university 02.10.2012
Tero Peltola
Center for Innovation and Technology Research
Tampere University of Technology / Industrial Management
Tero Peltola / CITER 11.04.2023
Main discussion threads
Motivation & BackgroundCollaboration & Co-operation toolsMy Research
Motivation & Background
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Tero Peltola / CITER 11.04.2023
Gartner Hype Cycle for Emerging Technologies 2012
Source: http://joemurphylibraryfuture.com/gartner-2012-hype-cycle-for-emerging-technologies/
Tero Peltola / CITER 11.04.2023
Forecasts: using social media in companies
Using social media technologies will be increased, as only 5 out of 115 companies estimated that they will not use them in future.
In addition to marketing and PR, R&D process and internal communication are considered to benefit from social media technologies.
Estimated to become more important tool for internal communcation than for PR
Over 81% IT professionals are motivated to participate in online communities by the desire to help peers solve problems.
Source: EVA_Sosiaalinen_media_yrityskäytössä_yhteenvetoraportti.pdf : published 14.2.20112011 Toolbox.com/PJA Social Media Index: Wave VII : IT Audience Results
Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
Thierry Breton, CEO februari 2011
“Our ambition is to be a Zero email company within 3 years”
What we already have…
Polls & Surveys
Wikis
Media and file sharing
Crowdsourcing
Online mindmaps
Forums
Social Networks
Micro-blocking
Instant Messaging
Social bookmarking
Blogs
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McKinsey 2012
Tero Peltola / CITER 11.04.2023
Internal use of Web 2.0 applications has produced measurable gains% of respondents using Web 2.0 for internal purposes and reporting the following benefits (avarage data from 2009, 2010, 2011)1
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524915
357443
4261173
20072011
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End of motivation
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Wrap up
There are lots of studies that indicate various benefits
It is not just for certain industry, but for all of them
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Some example applications…
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But first…
Variety of tools that can be grouped in many ways.
For example, by the frequency of use (Migdadi et al. 2008)
-Discussion forums
-Repositories
-Shared databases
-Workflow
I prefer to group them by the ”original” target
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Two main paths…
Tero Peltola / CITER 11.04.2023
Starting point
Innovation process
Cross-functional communication
Updated version of succestionboxes
Communication not limited to new product development
The other way round…
Tero Peltola / CITER 11.04.2023
Online collaboration
Innovation process
Cross-functional communication
Updated version of succestionboxes
Communication not limited to new product development
And now few examples applications…
Tero Peltola / CITER 11.04.2023
Path of the innovation process
Examples:
Hyve AG (http://www.hyve.de/)
Orchidea Innovations Oy(http://www.orchideainnovations.fi/)
Tero Peltola / CITER 11.04.2023
Path of the innovation process
Applications are a bit closer to open innovation –type of working methods (such as crowdsourcing) than applications based on cross-functional communication
The same tool for open innovations might not fit (or is not used) to all aspects of online collaboration inside the company.
Tero Peltola / CITER 11.04.2023
Path of cross-functional communication
Tero Peltola / CITER 11.04.2023
Examples
Streamwork (Streamwork.com)
Bluekiwi (www.bluekiwi-software.com/en/)
Jive (www.jivesoftware.com/)
Path of cross-functional communication
The all benefits might be reached only if the size of the company is big enough.
Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
SAP StreamWork
People: Get everyone on the same page.
Information: Share documents and data all in plain view.
Methods: Provide structure with tools for brainstorming and decision-making.
Streamwork wrap up
Rather facebook-styled
Activities
Can invite persons also from other parties
Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
bluekiwi
Bluekiwi wrap up
Rather facebook-styled
Spaces
Can invite persons also from other parties
Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
jivesoftware
Jive wrap up
Rather facebook-styled
Streams
Can invite persons also from other parties
Tero Peltola / CITER 11.04.2023
Innovation process vs. cross-functional communication
Example applications for two paths discussed…
Tero Peltola / CITER 11.04.2023
But there is always the third path!
Tero Peltola / CITER 11.04.2023
DIY Enterprise Social Network -application
Pros
Fully tailored solution, only the features that are required
UI can be made familiar to employers
Initial costs might be lower
Cons
Fully tailored solution, only the features that are required
Providing organization might not be specialist to ESN
Maintanance also DIY
Some cases DIY is preferred, but as there are available so many good applications why bother…
Tero Peltola / CITER 11.04.2023
Initial costs might (seem to) be lower
About the price
Not cheap applications
15…20k€ annually
Depends on many things: modularity?, amount of users?, market penetration?, etc
Is it worth it?
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Wrap up
There are lots of alternatives available
Applications are pretty similar
But one should recognize the main motivation for social media technology adoption
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Influence of social media technology to the initial phase of the new product development
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Performance of the New Product Development
Importance of Fuzzy Front-End
Innovations are typically based on the existing knowledge
Collaboration and communication
Tero Peltola / www.tut.fi/citer 19.3.2012
© ATOS
The reseach in the nutshell
Tero Peltola / CITER 11.04.2023
Case company selection criteria
Social media tool is irrelevant
Companies should have several organizations
Active tendency to find new knowledge and ideas
Should have interest to use social media technologies company-wide
Case companies should be from wide spectrum of different fields
Willingness to participate in the research
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Cases / change
Case 1: Enterprise Social Network wider scale + mobile app
Case 2: Intranet + social media tool integration
Case 3: ESN roll-out wider scale
Case 4: Launcing business network & Linkedin group
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Expectations
Individual levelTask complexity seems to be irrelevant
Depends on familiarity towards social media (not age)
Organizational levelThe glory and glitter seems to be increased step by step in upward direction
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Tero Peltola / CITER 11.04.2023
Tero Peltola / CITER 11.04.2023
Challenges
Individual levelGroup identity
Mutual trust
Organization levelInformation transparency – confidental material
How to motivate sufficient amount of users
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Wrap up
Organizations are still learning to find the new way of working
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Tero Peltola / CITER 11.04.2023
Thank you
Further questions?
http://fi.linkedin.com/in/teropeltola
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