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Catalog Shopping on Touch Devices
Ben ChoiCEO & Catalog Shopper
“Brad and I were on Amazon.com for the first time a week ago. But we got lost.
I’ll stick to catalogs.”-Angelina Jolie, 2011
$270B of purchases.
Retailers mail a lot of catalogs.
15B catalogs
$15B=
In paper, postage & data
Most go in the trash.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
& Postmaster General
- John Wanamaker,Retail entrepreneur
Multi-channel retailers pay up front and can’t measure results.
Retailer
Customer
Retailers need a Catalog 2.0
Digital Audience
Catalog Analytics
How do we attract shoppers?
By making a great app that shoppers love
Retailers love us too.All 170 of them.
Chris (Chairman)
Why will we #win?We’ve done this before
$400M
Ben (CEO)
Ben Choiben@coffeetable.com
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