CMS HiEd/Int’l Monthly Presentation CMS March 20, 2012

CMS HiEd/Int’l Monthly

Presentation

CMS

March 20, 2012

Agenda Parker Evan Marhefka

eText app on iPad3

Nifty eText Widgets Demo

PCL Update

Digital Library Update

Re-flowable eText Update

Analytics Update

2012 Roadmap

Parker…

Parker Evan Marhefka was born on March 4th at 10:23am, weighing 9lbs 2 ounces, and measuring 20.5 inches

eText on iPad3

eText on iPad3

QuickTime™ and aH.264 decompressor

are needed to see this picture.

Nifty eText Tricks

Nifty eText Tricks Demo

• Photo Album widget

• Spinning object widget

• Enlarged Photo hotspot

• Back of the Chapter quiz widgets

http://view.etext.home2.pearsoncmg.com/ebook/linktoebook16.do

PCL Integration

Pearson Custom Library

Deploy Pearson eText electronic textbook and electronic textbook chapters for all titles created through the Pearson Custom Library custom book build system.

Reduce costs and timelines through automation of Pearson eText production

Achieved through the integration of HighCrest, eText, RUMBA and UOPS platforms.

PCL UI

PCL - Simplified content flow

iPad

HighCresteText

Content Manager

Browser Android

Timeline

• v4.6 development essentially complete

• RUMBA development complete

• Highcrest development underway

• Initial testing in April

• Ready for PLS production this summer

• Titles available in time for BTS

CMS Digital Library

Pearson Digital Library A planned new CMS platform for BTS 2012 designed to address the need of

students and instructors to search, preview, purchase, and then manage their ebook and digital media content. Search or browse through a large collection of Pearson eText titles and media content Access the Digital Library using a personal computer‘s web browser or mobile device Business Units can pre-defined collections or allow individual users to expand their

bookshelf by subscription PLS can created custom libraries for individual institutions

Initial release will be guided by the requirements of the US and Canadian Teacher Education and Canadian MBA teams, as well as the Nursing/Ready Point teams and focused on eText titles

Sociology and History are looking to integrate DL with their MyLabs for BTS

Future releases will include searching for Pearson media assets, collection personalizations and more.

Customer-specific Sign In

BU- or customer-defined library

Search for words in text

Create a personal library

MyLab collection

Search results screen

Preview and launch eText

Preview text and subscribe

Re-flowable eText

Goals and features

Planned new client for the eText Platform family - late Q4

Re-flowable, XML-based content as compared to existing fidelity-based eText.

Great for mobile devices

Will take advantage of existing eText platform integration and authentication capabilities.

Bookshelves will be enhanced to support both traditional and re-flowable eText starting in v4.7.

XML eText

Non-fidelity client that can be viewed on variety of devices

A client that delivers content from the new Pearson Education workflow

Takes advantage of the substantial web services CMS already has in place

Co-exist with existing eText clients

XML eText

Utilize Pearson authentication systems – SMS, RUMBA and eCollege, etc.

Integrated with Pearson Learning Platforms

Direct access via Digital Bookshelves XML-based, ePUB3 file format? Base-line ebook functionality Likely one of many possible clients

Analytics

Pearson eText: We already can view daily volume and visitor characteristics via Google Analytics*

With new v4.5, all eText server events are being logged for analysis/reporting For each event, we capture Username, Book ID, Course ID, IP address, and Time Key server events:

Pages viewed Create/save/share notes, highlights, and bookmarks Search activity e.g. words, phrases Access to rich media via hotspot and custom baskets Glossary term access

Using LTG reporting tools, Business Units can learn: # of times a user entered an eText Length of user stay Page viewing sequence Use of book personalizations Use of interactive elements e.g. pop-ups, rich media assets, documents, etc.

* Browser, O/S, Traffic Source, Flash, Screen res., Java Support, etc.

Representative heat map

Heat map detail

2012 Road Map

2012 Road Map

January February JulyMayMarch April June August September October November December

eText Android

v1.1

eTextFlex v4.5

Digital Library v1

PCL v2.2

eText iPad v1.2

eText Android

v1.2

eTextv4.6

XML eTextV1,0

eTextFlex v4.7

Digital Library v2

CMS Delivery Services

19 March, 2012

Released18 Feb