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©2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
Cisco Digital Media System
Simply a Better Way to
Communicate
©2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Presentation_ID
2
The Digital Media System—
Two Offerings Today
Desktop
Video
•Application for live broadcasting and
VOD to the desktop
•Common uses include executive/internal
communications, training, or external
marketing to customers
•Horizontal application for broad
business use
•Application for broadcasting
video, audio or graphical content
to digital signs
•Common uses include marketing/
branding to customers in stores/
branches, training and communications
•Targeted application for specific usage in
retail, branch banking, government,
education, transportation, hospitality.
Digital
Signage
Cisco Digital Media
System
©2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Presentation_ID
3
Cisco Digital Media System—
Digital Signage Application
Extension to DMM software for
signage content management
Digital Media Player for display
of content on digital signs
WAN
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
4
Cisco Digital Media Player (DMP)
Advertisements/Infotainment
Schedules/Information
Executive Communications
�MPEG 1/2/4 in SD and HD, graphics,
web content, text (tickers)
�Full screen video or screen zoning
�Customizable on-screen templates
�Remote m
anagement of display
(on/off, volume, contrast, brightness)
�IP-network addressable and
upgradeable
�Security: Hardened
device
�Local storage, high
availability
and automatic failover
�Small form
factor: 7.5”x 5”x 1.5”
at 1lb.
�Low power consumption
�Highest reliability in industry: 223,921
hours (25 years)
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
5
Cisco DMP 4300
�DMP features
Steel shell
USB 2.0 Compatible port
HDMI Output (video only)
S-Video Output
Composite (RCA) Video and Audio Output
RS232 connection
10/100 Ethernet port
5w external power supply
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
6
Cisco DMP Internal Architecture
Sigma
Freescale
2 GB SD Card
Onboard Memory
128MB -RAM
Memory
32MB –
IOS
image
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7
Cisco DMP Firmware
�Runs embedded Linux
�Telnet access has been turned off in this release
�Currently no IOS like CLI
�All DMP control is intended via building/executing
“System Applications”in DMM, or via direct browser
access to DMP Device M
anager (DMPDM) on port 80.
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
8
Cisco DMP Firmware
�Supports Video MPEG 1/2
MPEG-4 part 2 has special restrictions it must be encapsulated in
MPEG-2 transport
�Display web pages and flash
Caveats on page sizes and flash versions
Versions 6 & 7 supported
BU working on a document that explains these caveats
�Display JPEG images
�Connect to Multicast address
�Connect to Video URL
�Connect to an RSS Syndication feed
�Local Storage and Playback via 2GB internal Flash memory
�Built in FTP server for Flash memory upload
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
9
DMP 4400G
Virtual Video Wall
(Multi Simultaneous Streams)
HD 3D Rendering
�Digital signage: Full screen video or
screen zoning
�Enterprise TV: remote controlled channel
and program guide
�MPEG 1/2/4, including H.264, in SD and
HD, graphics, web content, text and RSS
tickers
�Customizable on-screen templates
�Remote management of display
(on/off, volume, contrast, brightness)
�IP-network addressable and upgradeable
�Security: Hardened
device
�4-8 GB Local storage, high
availability
and automatic failover
�Small form factor
�Low power consumption
�High reliability: 100,000 hours (10 years)
Enterprise TV
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
10
DMS 5.0 Release Highlights
�New DMP 4400G
MPEG4/H.264 AVC support
Encapsulation MPEG2-TS
Increased Local Storage to 4GB
Reliable Firmware upgrade
Upgrade Memory and CPU functions
Additional Font Support Library
SNMP support
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
11
Digital Media Player
Platform Positioning
DMP 4305G
Standard Signage and ETV
Pricing
Performance
Hardware Features
Price
DMP 4400G
High-End Signage &
ETV, Video W
alls, 3D
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
12
Enterprise TV
On-screen program guide for live broadcasts an on-demand HD video with
remote control interactivity, live EPG subscription data.
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
13
DMP Accessory: Remote Control
Remote Control key features:
�Compatible with both 4305G and
4400G DMP
�Enterprise TV: Used for channel
switching and menuing
�Remote control programmed to adjust
display/TV volume
�Admin control of DMP functions
(reboot, show IP, etc.)
�Conceptual drawing shown
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
14
Digital Signage
Implementation
Architectures
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15
Local
DMP
Stand-alone DMP Deployment
Admin pushes
content individually
toDMPs via ftp
Manages DMPs
individually via DMPDM
Remote
DMP
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
16
Local
DMP
Simple DMM-Managed DMP Deployment
Digital Media
Signage Module
Remote
DMP
Remote
DMP
Remote
DMP
DME-DSE provides
administrator
with one-clickglobal
management
of DMPs and
content
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
17
Scalable DMM/ACNS/DMP Deployment
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
18
WAN
Scalable Content Distribution Solution
Location = Milan
Location = London
Leader
Location = Pargue
Origin Servers
Content Catalog
Cat.mpg
Dog.mpg
Distribution
Acquisition
Root CE
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
19
High-Level Flow Diagram
DMM instruct DMP to start a playlist
DMM instruct DMP to start a playlist
GET /
GET /set_param?mng.command
set_param?mng.command==
start+plylst+http://DMM:8080/xDMM
start+plylst+http://DMM:8080/xDMM-- core/start_playlist_2_.htm
core/start_playlist_2_.htm
HTTP/1.0 200 OK
HTTP/1.0 200 OK
DMP ask the playlist
DMP ask the playlist
GET http://DMM:8080/xDMM
GET http://DMM:8080/xDMM-- core/start_playlist_2_.htm HTTP/1.1
core/start_playlist_2_.htm HTTP/1.1
DMM give back the playlist
DMM give back the playlist
HTTP/1.1 200 OK
HTTP/1.1 200 OK
Content
Content --Type: text/plain
Type: text/plain
loop
loop
http http://DMM:80/content/Telepresence.mpg
http http://DMM:80/content/Telepresence.mpg
http http://DMM:80/content/TP_Kids.mpg
http http://DMM:80/content/TP_Kids.mpg
DMP ask for playlist content
DMP ask for playlist content
GET /content/
GET /content/Telepresence.mpg
Telepresence.mpgHTTP/1.0
HTTP/1.0
WAE serve the content
WAE serve the content
HTTP/1.1 200 OK
HTTP/1.1 200 OK
Accept
Accept --Ranges: bytes
Ranges: bytes
Content
Content --Length: 48879620
Length: 48879620
Content
Content --Type: video/mpeg
Type: video/mpeg
DMM
EDGE WAE
DMP
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
20
RFID Integration@Croatia EXPO -Infopoint
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
21
RFID Integration@Croatia EXPO -RFID
©20067 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
22
RFID Integration@Croatia EXPO –Ulaz u
dvorane
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