CIO Strategies for The Next Generation Customer …...John’s Measures of Success...

CIO Strategiesfor The NextGeneration CustomerExperience

Rebecca JacobySVP, Chief Information Officer

John’s Measures of Success

• Growth/Flexibility(markets)

• Experience (key processes)

• Next Wave ofProductivity

• Time to Capability

ENABLE SPECIFICALLY

• Global Network andDate CenterStrategy

• Network as thePlatform

• New BusinessModels

FIX/Raise The Game

• OperationalExcellence

• Leadership Team• IT as a Strategic

Partner

Cisco’s Unique Value Proposition

Business Architecture

Technology Architecture

Network as the Platform

Business Architecture

Technology Architecture

Cisco IT Value Proposition

Enable Every Move We Make With IT

The Three Eras of IT at Cisco

Motivator

Technology

Network

Transaction

Internet

Network ofNetworks

Empowered UserProcessWebEra

Motivator

Technology

Network

Transaction

Internet

Network ofNetworks

Transformational

E-Commerce

EmployeeSelf-Service

Virtual Close

Motivator

Technology

Network

Transaction

Internet

Network ofNetworks

Interaction

Convergence

IntelligentInformationNetwork

Transformational

E-Commerce

Virtual Close

Motivator

Technology

Network

Transaction

Internet

Network ofNetworks

Interaction

Convergence

Transformational

E-Commerce

Virtual Close

Sustainable

UnifiedCommunications

Supply ChainEcosystem

Motivator

Technology

Network

Transaction

Internet

Network ofNetworks

Interaction

Convergence

Experience

Web 2.0

HumanNetwork

Transformational

E-Commerce

Virtual Close

Sustainable

Motivator

Technology

Network

Transaction

Internet

Network ofNetworks

Interaction

Convergence

Experience

Web 2.0

HumanNetwork

Transformational

E-Commerce

Virtual Close

Sustainable

Transformational

Commerce andServices OrientedArchitecture

Enterprise ClassCollaborationTechnologies

Service OrientedData Center

Differentiating IT: Strategic Levers

Value Center

Architecture

Collaboration

Value Center

Architecture

Collaboration

Productivity

Growth

Experience

Positioning the IT Organizationto Execute for Value

Measuring Success

Strategies

BusinessCapabilities

OperationalFunctionality

CIOs Can Change the Ratio

Business Capabilities

Strategies

Operational Functionality

Source: Cisco Adapted from Gartner

18%21%% of IT Budget

CIOs Can Change the Ratio

Strategies

Source: Cisco Adapted from Gartner

21%24%% of IT Budget

Cisco IT Goal

Strategies

Source: Cisco

33%33%

% of IT Budget

Cisco 3-5 Years

eCIOs Value Proposition: Communication

Technology/Business Architectures

New BusinessProcess

Growth/Productivity Strategies

Vision/Strategy

IT/Program Progress,Capabilities

CIO CEO

eCIOs Value Proposition: Communication

Technology/Business Architectures

New BusinessProcess

Growth/Productivity Strategies

Vision/Strategy

IT/Program Progress,Capabilities

CIO CEO

CIOSynchronizer

What Does the BusinessReally Want?Q:

More. Faster.

Accelerating Value Over Time:Unified Communications

Strategy

1 Year 2 3 4 5 6 7 8

OperationalExcellence

• 40,000Phones

• IPT

• 60,000Phones

• Unity

• 60,000Phones

• Unity

MeetingPlace

VideoCUVA

• MeetingPlace

• VideoCUVA

• 60,000Phones

• Unity• Meeting

• 60,000Phones

• Unity

• Video Meeting Place• IP Communicator• Cisco Uniformed

Presence Server• Orative

Unified Communications Revenue Unified Communications Cost

Accelerating Value Over Time:Unified Communications

Strategy

1 Year 2 3 4 5 6 7 8

• 40,000Phones

• IPT

• 60,000Phones

• Unity

• 60,000Phones

• Unity

MeetingPlace

VideoCUVA

• MeetingPlace

• VideoCUVA

• 60,000Phones

• Unity• Meeting

• 60,000Phones

• Unity

• Video Meeting Place• IP Communicator• Cisco Uniformed

Presence Server• Orative

Unified Communications Revenue Unified Communications Cost

Accelerating Value Over Time:TelePresence

1 Year 2 3 4 5 6 7 8

• 210 Cisco TelePresenceGlobally (multi-point)

• B2B Certifications for 3 SPs• B2B Five Customers/Partners

• Cisco 3.0

Timeframes are

Shrinking

Strategy

• 110 CiscoTelePresenceGlobally (single point)

• Multi-point pilotcomplete

ValueCenter

The Journey from Cost Centerto Value Center

CostCenter

Faster

Give Them WhatThey Want

Understand theBusiness

Value Center

Architecture

Collaboration

Architectural Transformation

Architecture Isthe Blueprint thatDetermines TIMEto BusinessCapability

Governance,Standardization

IT Enablement Architecture

Flexibility,Personalization

Consumer

Globalization Regulatory

SecurityLegacy Systems

Consumer

SecurityBusiness ProcessCommon Business

Services

Consumer

Security

Service Oriented Arch.

Collaboration Tools

Procter and Gamble: Example

35%of New ProductsHave Elements thatwere DevelopedOutside of P&G

45%of Initiatives inDevelopment HaveElements that wereDiscovered Externally

60%Increase in R&DProductivity

1.5M People Outside

Procter and Gamble: Example

35%of New ProductsHave Elements thatwere DevelopedOutside of P&G

45%of Initiatives inDevelopment HaveElements that wereDiscovered Externally

60%Increase in R&DProductivity

1.5M People Outside“Our global networks are the platform for the activitiesthat, together constitute “the connect and develop”strategy. But networks themselves don’t providecompetitive advantage…Its how you build and usethem that matters.”Procter and Gamble from Harvard Business Review, March 2006

How Do You Get People toUse Technology to AchieveBusiness Results?

Enable Them to Do it the Way They Want

Value Center

Architecture

Collaboration

InnovationProductivity Growth

Why is Collaboration Relevantto the Enterprise?

Accelerates Accelerates Accelerates

Collaboration

Views of Collaboration Technologies

Control Chaos

Leadership Beyond Technology

Process

Technology

Culture

Web-Services Video Unified Communications TelePresence Wikis Blogs

Business Success Metrics Scaleable and Efficient

Processes Common Services Core vs. Context

Invite Participation Pervasive Accountability On-Line Social Networking

CrossFunctional

Tiger Teams

Collaboration:Product Ideas to Launches

I-Zone WikiAction

LeadershipForum

Partnership

Find Filter GTM

Collaboration:Product Ideas to Launches

CrossFunctional

Tiger TeamsI-Zone Wiki

ActionLeadership

ForumPartnership

Find Filter GTM

In One Year:

400 Contributions to I-Zone since August, 2006

12 Have Reached Project Stage

4 Business Units Formed: Media Services,TelePresence, Physical Security, Safety andSecurity Systems

Summary

Synchronize Businessand Technology,Shrink Time toCapability

CollaborationAcceleratesProductivityThrough Growthand Innovation.Lead and Win.

Value Center Collaboration

ArchitectureDefines the Ability toRespond to BusinessOpportunities andRisks. NOW is theTime to Transform

Architecture

CIO Strategies for The Next Generation Customer …...John’s Measures of Success...

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