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Social Media& Online PR
www.further.co.uk
www.further.co.uk
www.further.co.uk
80%of UK internet users visit social networking websites.
www.further.co.uk
www.further.co.uk
Results: $6,500,000 in sales (2 years)
www.further.co.uk
Lesson 1Listen to, and engage with customers
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
Lesson 2Understand your tools and train your staff
www.further.co.uk
www.further.co.uk
1992
www.further.co.uk
2004
www.further.co.uk
2004
www.further.co.uk
Lesson 3Turn negatives into positives, you can’t ignore criticism online!
www.further.co.uk
www.further.co.uk
Results: TV, Bookings, 7k Followers
www.further.co.uk
Lesson 4Harness social media to achieve real world, measurable results
www.further.co.uk
www.further.co.uk
www.further.co.uk
Lesson 5Encourage discussion to spread brand awareness
www.further.co.uk
Results: 10,000’s profile visits, web exposure
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