View
431
Download
3
Category
Preview:
Citation preview
An Introduction toSocial Media
www.further.co.uk
What is social media?
www.further.co.uk
Is social media a fad?
www.further.co.uk
Or is it the most important shift in marketing ever?
www.further.co.uk
Social media is the #1 activity on the Web.
www.further.co.uk
Time to gain 50 million users
38 years
13 years
5 years
5 months
www.further.co.uk
80%of UK internet users visit social networking websites.
www.further.co.uk
25%of search results for world’s top20 brands are links to user generated content.
www.further.co.uk
34%of bloggers post opinions on products and brands.
There are 200,000,000 blogs.
www.further.co.uk
44.5 Million visitors/month
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
80%of updates are not from the website.
www.further.co.uk
Steven Fry has more followers than readers of
...combined!
&
www.further.co.uk
19%of updates mention a product or brand.
(80% are Q&A, 20% are opinions)
www.further.co.uk
Results: $6,500,000 in sales (2 years)
www.further.co.uk
400 Million active users(50% of which log in each day)
www.further.co.uk
www.further.co.uk
1.5 Million businesses have active pages
www.further.co.uk
www.further.co.uk
78% of consumers trust
peer recommendations.
14% trust adverts.
www.further.co.uk
Results: Successful re-launch, 790k fans
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
Recommended