Cigarette Litter Prevention Program

Cigarette Litter Prevention Program2011 CLPP: Alternative Venues

January 19, 2011

Cigarette Litter Prevention Program

Philip Morris USA, an Altria company Reynolds American Inc. Services Company Our shared goal: reducing cigarette butt litter

Cigarette Litter Prevention Program

www.PreventCigaretteLitter.org

Everything you need to implement the program, including customizable resources

The Guide is online at

Cigarette Litter Prevention Program

Through the end of 2010, over 800 programs!

The CLPP has been implemented in every state….except UTAH

2010 average reduction….cigarette litter reduced by 42%!

Cigarette Litter Prevention Program

Sustainability Survey

Cigarette Litter Prevention Program

21 communities showed sustained impact of their local programs via follow-up scans

• Average reduction of 47%• Ash Receptacle maintenance is critical• Ongoing Public Education is recommended

2009 Sustainability Survey

Cigarette Litter Prevention Program

6 of the original 2009 participants scanned again in 2010….

• The average reduction increased to 61%!15 new participants - original average reduction

of 52%....• Increased this to 64%!

2010 Sustainability Survey

Cigarette Litter Prevention Program

Andrea, Adam, Carolyn and Lourdes are here todayThe team has been invaluable in: assisting KAB Affiliates with local programs helping KAB develop and improve program

delivery

CLPP National Advisory Team

Cigarette Litter Prevention Program

From downtowns to a 2011 emphasis on

Alternative Venues

Cigarette Litter Prevention Program

• Beaches & Waterways• Recreation Areas• Parks • Highways• Colleges & Universities• Special Events &Tourist Attractions

Alternative Venues include:

Cigarette Litter Prevention Program

• Methodology essentially the same, but • Implementation will vary depending on venue

type selected

Cigarette Litter Prevention Program

Gather a Task Force Assess needs and establish a budget Prepare for implementation Kick-off Cigarette Litter Prevention Program Evaluate impact Sustain and expand

How the Program Works

Cigarette Litter Prevention Program

Elected Officials Municipal Department Directors Civic Leaders and Organizations Media Representatives Business and Property Owners and Managers

The CLPP Task Force

Cigarette Litter Prevention Program

Beaches Recreation areas Parks Special events or tourist attractions Colleges and universities Highway Welcome Centers

Venue-specific Task Force Members?

Cigarette Litter Prevention Program

Parks and recreation areas Beaches, lakefronts, and waterways (access

areas) Roadways and highways Recurring special events or attractions

Select your Program Area

Cigarette Litter Prevention Program

Cigarette Litter Prevention Program

Conduct Preliminary Scan – Count cigarette butt litter in small representative

section of area – Preliminary scan identifies key “transition points”

Scanning the Program Area

Cigarette Litter Prevention Program

• Conduct follow-up scans

Scanning the Program Area

Cigarette Litter Prevention Program

Scanning the Program Area

• Map it! Keep good records!•The Scanning instructions are in the “Resources” section of the program website

Cigarette Litter Prevention Program

Review and support local Litter Laws Educate the Public in a variety of Media Install Ash Receptacles at Transition Points Distribute Pocket Ashtrays to Adult Smokers

Use the Four Strategies

Cigarette Litter Prevention Program

Is cigarette butt litter specified in the law? Is there local support to have it included?

Litter Law Review

Cigarette Litter Prevention Program

Is there enforcement of the litter law as it relates to cigarette butt littering?

Cigarette Litter Prevention Program

PSA’s in a variety of media – print, radio, TV, billboards…

tee-shirts, bumper stickers, coasters, table tent cards…

reach as many people as possible at events, meetings, Facebook, websites…

Public Education

Cigarette Litter Prevention Program Educate the public that a cigarette butt

dropped on the ground is litter, too

Cigarette Litter Prevention Program

Or, on the Beach

See the Resources Section for PSA’s

Cigarette Litter Prevention Program

Cigarette Litter Prevention Program

Park CLPP:

----a Beach State Park, Connecticut

Cigarette Litter Prevention Program

Cigarette Litter Prevention Program

Cigarette Litter Prevention Program

Or, on the Roadways – Hot Springs, AR

Cigarette Litter Prevention Program

Cigarette Litter Prevention Program

Install Ash Receptacles – but what kind?

Cigarette Litter Prevention Program

Free standing? Wall-mounted?Pole-mounted? Any Restrictions?Get Permission!

Research Required for Best Selection

Cigarette Litter Prevention Program

Cigarette Litter Prevention Program

Cigarette Litter Prevention Program

Pocket or Portable Ashtrays

Cigarette Litter Prevention Program

• Aim to distribute at regular intervals from program launch until follow up scan.

• A great one-on-one teachable moment – in-person contact ideal

Pocket Ashtray Distribution to Adults

Cigarette Litter Prevention Program

Q and A:

• Please share your questions on any aspects of the program

Cigarette Litter Prevention Program

You may also send these via email to CLPP@KAB.ORG

Thank you for joining us today!Bronwen Evans,

Director, Litter Programs

Questions?