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CHOSING A STUDY DESTINATION OVERSEAS
A PRACTIONER’S PERSPECTIVE FROM INDIA
Lakshmi Iyer Head of Education Sannam S4 Consulting Pvt Ltd
About Sannam S4
• Sannam S4 supports international organizations with their market entry and business development activities in India and China
• We offer a single window to support an organisations needs as part of their journey of entering the Indian market.
• Education is by far the largest single sector that we support
• Supported over 75 education organisations with entry into India
• Our team
– Blend of UK/US/Canadian originated staff (with deep Indian experience) and local delivery specialists
– 80 employees in India
• Offices: New Delhi, Mumbai, Bangalore, Chennai and Pune
Background
• Most research into decisions on studying overseas focuses on either the student or sponsor
• Results are often at conflict with first-hand experiences on the ground
• Could this be due to focus on the ‘wrong subject’?
• How different would a Practioner's perspective be?
Method
• Email/ phone survey of in-country officers of overseas institutions
• Sample of sixty-five institutions approached with questionnaires
• Anonymity and data protection guaranteed
• Represent UK, USA, Australia, Canada, Ireland & Singapore institutions
Rationale
• Collectively our respondents come in contact with over 20,000 students per annum
• Much lower risk of biases
• Cross section of destination countries
• Nation-wide spread
58%
32%
5%
5%
29%
53%
6%
12%
27%
14%
23%
5%
9%
9%
5%
5%
5%
B I Z & M G M T
S C I E N C E & E N GG
C O M P S C
H O S P & T O U R I S M
L I F E S C
L A W
A R T S
S T E M
M E D I A
POPULAR UNDERGRADUATE COURSES
1st Choice 2nd Choice 3rd Choice
4
37%
26%
32%
5%
33%
53%
7%
7%
40%
10%
10%
10%
10%
20%
B I Z & M G M T
S C I E N C E & E N G G
C O M P S C
H O S P & T O U R I S M
L A W
A R T S
M E D I A
POPULAR GRADUATE COURSES
1st Choice 2nd Choice 3rd Choice
5
6
Engineering #1 in South
52%
14% 5% 10% 5% 10% 5%
41%
18%
12%
18%
12%
38%
23%
4%
4%
8%
8%
4%
4% 4% 4%
31%
35%
4%
12%
4%
4% 4%
8%
BUSINESS ENGINEERING LA W A RTS INFO TECH MA TERIA L SC MA RINE SC A RCHITECTURE HOSPITA LITY SCIENCE HEA LTH L IFE SC
REGIONAL INTERESTS
North East West South
24% 24%
3%
10% 9%
4%
24%
3%
7%
2%
2%
7% 4%
11%
13%
2% 11%
4%
4%
26%
7%
6%
3%
3%
6%
3%
3%
18% 12%
9%
6%
3%
15%
12%
First Second Third
KEY SOURCE CITIES – BY REGION
EAST NORTH
SOUTH WEST
12.2%
12.2%
10.9%
10.2%
9.5%
8.8%
8.2%
5.4%
2.7%
4.8%
3.4%
2.0%
2.7%
1.4%
2.0%
1.4%
2.0%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%
Mumbai
Delhi
Kolkata
Pune
Chennai
Hyderabad
Bangalore
Ahmedabad
Chandigarh
Jaipur
Kochi
Guwahati
Nagpur
Bhopal
Bhubaneshwar
Coimbatore
Lucknow
KEY CITIES – EMERGING MARKETS
8
3%
5%
6%
7%
11%
10%
12%
13%
15%
18%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Other
Jobs in home country
Parental choice
Have family in host country
Have friends in host country
Immigration prospects
Univ advice
Affordability
Financial Aid
Employment Abroad
WHY COUNTRY ‘X’ ?
9
Financial Reason
Internship 2%
Fellowship 2% Bursary
4% Personal Loan
4%
Full Scholarship 7%
Personal Savings 11%
Part Scholarships 20%
Education Loan 24%
Family Savings 26%
EXPECTED SOURCES OF FINANCE
1%
1%
1%
4%
5%
7%
8%
10%
15%
16%
16%
17%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Billboard
Radio
TV
Other Advertisement
Other media
Print Adv.
Family
Office/Colleagues
Internet
Exhibition/Fair
School/Institution
Friends
SOURCE OF INFO
Traditional Media
4%
4%
9%
11%
10%
14%
15%
15%
19%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Study even further
Earn while studying
Value of foreign degree in India
Value the qualification per se
Enhanced social prestige
Will enhance salary prospects
Multi-cultural exposure
Chance to settle overseas
Valued for global employment
MOTIVATION
12
Surprisingly low in hierarchy
2%
10%
10%
13%
15%
21%
30%
0% 5% 10% 15% 20% 25% 30% 35%
Continue studies in India
Continue studies elsewhere
Set up business in India
Continue studies in host country
Decide after returning to India
Work overseas
Work in host country
WHAT NEXT?
13
32%
37%
21%
11%
47%
53%
60%
30%
10%
27%
67%
7%
53%
29%
6%
12%
38%
63%
40%
33%
13%
13%
85%
15%
USA
UK
AUS
CANADA
UG
PG
PHD
COUNTRY/ COURSE
North East West South
14
Thank you!
• Lakshmi Iyer Head, Sannam S4 lakshmi.iyer@sannams4.com +91 (0) 11 4212 4111
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