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China’s Outbound China’s Outbound
Tourism MarketTourism Market
China’s Outbound China’s Outbound
Tourism MarketTourism Market
China Outbound Tourism DChina Outbound Tourism Developmentevelopment
China Outbound Tourism DChina Outbound Tourism Developmentevelopment
2.83.0
3.3 4.15.2
6.3 6.4 6.4 6.9 7.2 7.47.8
8.8 8.7
11.012.1
13.9
16.1
17.119.02
0
2
4
6
8
10
12
14
16
18
20
90 91 92 93 94 95 96 97 98 99 0 1 2 3 4 5 6 7 8 9
China Domestic Tourism Developing CuChina Domestic Tourism Developing Curverve
Source: China National Tourism Administration The Yearbook of China Tourism Statistics
374 373452
506 532843
923 1047
1213
1660
2020
28853100
3452
4095
45844765.6
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
China Outbound Tourism Developing CChina Outbound Tourism Developing Curveurve
10,000
Source: China National Tourism Administration The Yearbook of China Tourism Statistics
10 million
20 million
30 million
40 million
23.04
28.75
33.62
29.58
17.86
12.8012.65
6.75
25.6
0
5
10
15
20
25
30
35
40
Development of Outb. Tourism in 2010 Development of Outb. Tourism in 2010
Jan. Feb. March Apr. May June July Aug. Sep.
++ 20.6%20.6%
Xinjiang
Qinghai
Gansu
Tibet
Sichuan
Yunnan
Guizhou
Hubei
Hunan
Inner Mongolia
Heilongjiang
Jilin
Liaoning
Shandong
Henan
Anhui
Guangxi
Jiangxi
Hainan
Ningxia
Shaanxi
Shanxi
chongqing
Fujian
Guangdong
Hongkong
Macau
Taiwan
Jiangsu
Beijing
Tianjin
Shanghai
Zhejiang
Hebei
radiateds
The Three Major Urban Economic Belts
Top 6 Provinces (Municipalities) in Economic DeTop 6 Provinces (Municipalities) in Economic Developmentvelopment
Province/Municipality
Disposible Income of Urban Househild
Disposable Income of Rural Household
GDP per Capita
RMB Ranking RMB Ranking RMB RankingShanghaiShanghai 28836 1 12335 1 80198 1
BeijingBeijing 26738 2 11986 2 72663 2
ZhejiangZhejiang 24611 3 10007 4 45123 4
TianjinTianjin 21637 4 21337 3 67271 3
GuangdoGuangdongng
21570 5 6907 6 41390 6
JiangsuJiangsu 20552 6 8004 5 44670 5
资料来源:《中国经济周刊》 2010年第 9期
2009
Strucure of Passenger Flow at Strucure of Passenger Flow at AirportsAirportsStrucure of Passenger Flow at Strucure of Passenger Flow at AirportsAirports
2009
Top 5 ai rports37.9%
No.6-No.14ai rports26.8%
The rest 0f 148ai rports35.3%
10 million +
65%
Source: Civil Aviation Administration of China < CAAC Statistics>
44
Guangzhou18
Shenyang 4
Kunming4
Cities with Foreign Consulates General or Consulates
Source: Ministry of Foreign Affairs
Xiamen
2
Chongqing
2
Xinjiang
Qinghai
Gansu
Tibet
Sichuan
Yunnan
Guizhou
Hubei
Hunan
Inner Mongolia
Heilongjiang
Jilin
Liaoning
Shandong
Henan
Anhui
Guangxi
Jiangxi
Hainan
Ningxia
Shaanxi
Shanxi
chongqing
Fujian
Guangdong
Hongkong
Macau
Taiwan
Jiangsu
Beijing
Tianjin
Shanghai
Zhejiang
Hebei
radiateds
Three Major Generating Areas
83.06
4.91
10.13
1.41
83.16
4.82
9.7
1.73
85.5
3.72
8.42
1.6
88.31
2.63
6.69
1.31
89.49
2.36
6.26
1.25
89.45
2.57
5.831.32
87.65
2.7
5.5
1.29
88.74
2.54.98
1.21
91.1
2.374.51.1
90.84
2.444.271.39
0
10
20
30
40
50
60
70
80
90
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
亚洲 欧洲美洲 大洋洲
Market share of the continentsMarket share of the continentsMarket share of the continentsMarket share of the continents
Source: CNTA The Yearbook of China Tourism Statistics
84.63
90.84
9.82
4.27 4.66 2.44 1.29 1.39 0.4 0.8
Asian European American Oceanian African
Market share of the continentsMarket share of the continentsMarket share of the continentsMarket share of the continents
1999 - 2009
Major DestinationsMajor DestinationsMajor DestinationsMajor Destinations
2009
Source: CNTA The Yearbook of China Tourism Statistics
Japan Korea USA Russia Tailand U,K Canada France
155.25147.42
134.33
82.42
68.42 66.8162.19 60.9
45.2132.87
25.68 24.48 23.57 22.81
0
20
40
60
80
100
120
140
160
10,000
Singa
pore
Austr
alia
Indones
ia
Viet
nam
Malaysia
Germ
any
+ 1 million
0.6 - 0.8 million
0.2 - 0.5 million
3.957.27
-7.93
6.28
-13.38
-6.25-2.19
9.42
32.29
9.626.56
-6.8
13.21
-0.31-0.26
- 20
- 10
0
10
20
30
40
Overal l Japan Vietnam Russia Malaysia Germany
Korea USA UK Canada France
Changes of Flow To Major DestineChanges of Flow To Major Destinetions tions
Source: CNTA China Tourism Statistics
2009
Tailand
Singapore
Australia
Indon
esia
60.66
78.5784.5
50.66
92.03
145.9134.33
0
20
40
60
80
100
120
140
160
2003 2004 2005 2006 2007 2008 2009
Flow to VietnamFlow to Vietnam2003-2009
-7.9
58.5
81.66
29.5
7.54
- 40
-60
-40
-20
0
20
40
60
80
100
2004 2005 2006 2007 2008 2009
The Trend of Development to VietnamThe Trend of Development to Vietnam
23.04
28.75
33.62
29.58
17.86
12.8012.65
6.75
25.6
0
5
10
15
20
25
30
35
40
Development Trends of Outb. Tourism Development Trends of Outb. Tourism (%) 2010(%) 2010
Jan. Feb. March Apr. May June July Aug. Sep.
++ 20.6%20.6%
-17.84
-2.32
6.14
-27.07
-23.37
4.09
6.91
-16.59
11.63
-30
-25
-20
-15
-10
-5
0
5
10
15
Trends of Flow to Vietnam Trends of Flow to Vietnam (%) (%) 20102010
Jan. Feb. March Apr. May June July Aug. Sep.
-5.54%-5.54%
-7.9 -5.54
58.5
81.66
29.5
7.54
- 40
-60
-40
-20
0
20
40
60
80
100
2004 2005 2006 2007 2008 2009 2010
Trends of Flow to Vietnam (%)Trends of Flow to Vietnam (%)
120
71.5 0.99 0.73 0.2
Guangxi Guangdong Yunan Beijing Shanghai Zhejiang
The Structure of Visitors to VietnamThe Structure of Visitors to Vietnam
Xinjiang
Qinghai
Gansu
Tibet
Sichuan
Yunnan
Guizhou
Hubei
Hunan
Inner Mongolia
Heilongjiang
Jilin
Liaoning
Shandong
Henan
Anhui
Guangxi
Jiangxi
Hainan
Ningxia
Shaanxi
Shanxi
chongqing
Fujian
Guangdong
Hongkong
Macau
Taiwan
Jiangsu
Beijing
Tianjin
Shanghai
Zhejiang
Hebei
radiateds
90%
5%1% 0.7% 0.5%
0.2%
123,178
77,933
9,884
J apan Korea Vi etnam
Organized Tourists of Beijing
123,330
53,046
7,336
J apan Korea Vi etnam
Organized Tourists of Shanghai
75,098
53,175
37,036
24,454 24,064
12,411 97,67 7,336
Tailand Indonesia Singapore Malaysia Philippines Cambodia Maldives Vietnam
Organized visitors to the main Asian ADS frOrganized visitors to the main Asian ADS from Shanghaiom Shanghai
More Stylish Mentality · Slowing Down
· Sufficient Leisure · In-Depth Experience
· Free and easy travel · Wider Options · Attach greater importance to safety · More online booking
Spring Festival 7 Days
May Day 7 Days
National Day 7 Days
Spring Festival 7 Days
New Year’s Day 3 Days
Qing Ming 3 Days
Duan Wu 3 Days
Mid-Autumn Festival 3 Days
National Day 7 Days
Feb.
May
Oct.
Jan.
Feb.
Apr.
Jun.
Sep.
Oct.
More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay · Shorter haul · Price sensitive · Paying more attention on the exchange rate
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