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SOCIAL MEDIA SERVICES 2013
is the most popular site in Puerto Rico
Facebook Puerto Rico
ACTIVE USERS WHO RETURN
DAILY
Source: Facebook Internal Data, Sept 2012*
1.3MILLION
ACTIVE USERS
1MILLIONMOBILE USERS
MEN WOMEN
AGE
13-1718-2425-3435-4445-54
55+
44% 56%15%21%27%19%12%6%
50%
Facebook Consumption vs. Other Sites
Average time spentper month (hours)
Average ages viewed per month
Source: ComScore & Nielsen Data, August 2012*Argentina, Brazil, Chile, Colombia, Puerto RIco, Ecuador, Guatemala, Mexico, Peru , Venezuela
** Does not include data for Brazil
08:08 747
02:58 120
03:54 312
00:28 35
Microsoft Sites
Google Sites
Yahoo!
bought
Shared
likedwants
Shared
Shared
bought
reviewed
reviewed
Shared
liked
BRANDS NEED TO BE PART OF THEIR
CUSTOMER’S SOCIAL NETWORK
Brands are media companies now.
You have to create breakthrough content to be
noticed.
Consumers Who “Like” or Follow a Brand:
•Are more likely to buy 1, 3, 4…………………. 51%
•Tend to spend more money 2……………….. $71
•Are more likely to recommend 1, 3, 4……..…. 60%
•Are more likely to be loyal to the brand 3 …. 34%
Sources: 1) Chadwick Martin Bailey, Mar, 2010; 2) Syncapse, 2010;3) ROI Research, June, 2011; 4) DDB Worldwide and OpionWay
Research, Oct, 2010
Social marketing framework: Key for social success
CONNECTWith the right people
ENGAGEThrough valuable experiencesINFLUENCEDrive word of mouth at scale
INTEGRATEBecome social by design
Social Media Plan of Action Develop an ongoing communication platform to recruit loyal customers on social
networks, grow their business and spread positive brand experiences to their friends
1. BUILD A GROWING FAN COMMUNITY:
• Fan Page Setup and Optimization• Develop Special Content Sections on Page• Lead generation (Fan Signup)• Community Code of Conduct• Fan Monitoring
2. GROW AND ENGAGE FANS:
• Execute an ongoing Fan recruitment strategy• Develop a Content Calendar and Post Campaigns• Deliver great branded content to maintain
relevance • Drive Fans to act – Click, Visit, Purchase, Share • Learn from Fan engagement and optimize
3. STRENGTHEN LOYALTY:
• Develop Social Media Promotions• Create entertaining purchase/brand experiences • Reward customers for loyalty• Spread user interaction to impact Friends• Convert participants into leads
Facebook Program:
1. BUILD FACEBOOK PAGE COMMUNITY
Facebook Page Development: Development Fee
• Fan Page Setup and Optimization• 1 Cover Design + Profile Picture• Develop 2 Special Content Sections on Page• Develop Community Code of Conduct• Fan Monitoring
$2,500
Facebook Page Security Configuration: Setup Fee
• Facebook Security Compliance• SSL Certificate Configuration • Service for 12 Months
$500
New Facebook Tab Section Development: Development Fee
• Copy, Design and Programming of new Page Tab• Facebook Tab Application Setup • Database configuration• Test and Publish
$1,500
QR Code Development: Development Fee
• QR Code configuration and action programming• Design in PNG and PDF format• Test and Publish
$625
2. GROW FACEBOOK PAGE COMMUNITY
Recruit New Facebook Fans Campaign (4 Weeks): Campaign Fee
Campaign Target: 4,000 New Fans in 4 Weeks •Design of Facebook Ads and Sponsored Stories•Facebook campaign setup•Campaign performance monitoring•1 Results Report
Note: This campaign is highly recommended to run ongoing to quickly build a significant Fan Base
$5,000
Facebook Promotion Campaign (6-8 Weeks): Campaign Fee
Campaign Targets: 6,000 New Fans + Drive Fans to enter promotion •Design of Facebook Ads and Sponsored Stories•Facebook campaign setup•Campaign performance monitoring•1 Results Report
$7,500
3. ENGAGE FANS: SOCIAL MEDIA PROGRAM
Facebook Management Program: Basic Level Plan $1,750/Month
4. FACEBOOK PROMOTION
Hosting for Facebook App Projects: Annual Fee:
• Hosting and Database Setup• Google Analytics Setup• Hosting service for 12 months
$1,250
Facebook App Security Configuration: Service Fee
• Facebook Security Compliance• SSL Certificate Configuration • Service for 12 Months
$500
Production of Facebook Promotion Application: Production Fee
• Facebook App setup for Desktop and Mobile Users• Development of up to 6 content pages • Database setup, user registry and online participation report• Facebook App integration to Facebook Page (Tab)• Ongoing App support throughout promotion • Monthly progress report
$9,000
Facebook AppWelcome
Page
Facebook AppUser
Registration + Survey Page
Facebook AppMy Picture
Page
Facebook AppAll Participants
Gallery Page
Facebook AppSales Registry
Participation Method
Mobile Facebook App Promotion
Mobile Facebook App Promotion
Mobile Facebook App Promotion
Mobile Facebook App Promotion
Mobile Facebook App Promotion
Retail QR CodePromotion
Retail QR CodePromotion
Retail QR CodePromotion
Plaza Carolina’s Fan Base saw a 650% increase!
Retail QR CodePromotion
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