Chase McMichael - Infinigraph

Analyze · Automate · Activate

How to Maximize Engagement from Facebook Ads@chasemcmichael

@infinigraph

Is LIKE the new LINK , YES!

Life is not about being liked its about being effective

New affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.”

LIKEONOMICS

Mr. brand give me a reason to like you

TRENDING CONTENT

SOCIAL AD SITE CONTENT

BRANDADVERTISER

Actions are like a barometer to relevance

TRENDING CONTENT

Trending content has low perishability

IDENTIFY REACH & RELEVANCE

• Relevant content integrated in Facebook Ad Buy

• Targeting is based on Interests “Brand Affinity”

You are what you feed, feed well

CONTENT RESONANCE

Content interaction creates context

HOW IT WORKS

Got affinity? Must know passion

WHAT ARE CUSTOMERS INTO? – INTERESTS!

FACEBOOK AD BUY INTERFACE “PRECISE INTERESTS”

FB interests, underused most powerful

GOLDEN SPOON GIVES A REASON TO LIKE

RESULTS

ResultsTop-line results were as follows:

• Click through rate: 6%• Liked page : 51%• Conversion to buy: 18%*• Same store sales: up 13.7% during

promotional period.

Brands need to talk to customers... and through customers

SPONSORED STORIES – YOU’RE THE “MAD MEN” NOW

Facebook postings become –

word of mouth recommendations and trusted referrals

holy grail of organic, bottom-up marketing

FB stories is like cooking with social gas

Sponsored Stories Yielded a • 46% Higher CTR • 20% Lower CPC • 18% Lower Cost per Fan

− TBD Digital

Content is the social lubricant not your advertisement

TAKE AWAY

• Leverage “Crowd Approved” content to drive engagement

• Keywords coming from social interaction yields better targeting “Interest”

• FB ads with relevant content and Sponsored Stories work

Analyze · Automate · Activate

Thank You!@chasemcmichael

@infinigraph