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Charitable Giving
Data Source: VisaNet Clearing & Settlement data for all Consumer Credit/Debit/Prepaid transactions in 2014-2015 in the “Charitable/Social Service Organizations” merchant category.
¹Note that a Visa survey of payment behavior suggests that only 14% of charitable giving is on plastic, and only 7% is on Visa cards so analysis may not be completely representative of the donor base; ²Compared to other monthly averages; ³Other includes recurring and mail/telephone order transactions; ⁴Based on cardholder’s zip of residence determined using Visa proprietary residential zip algorithm.
A look at how Visa cardholders offer a helping hand to charitable organizations1
Peak Spend
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2015
2014
Charitable giving on Visa cards has grown steadily, thanks to an increase in online giving.
Top Charitable Cities4
NYC, LA and Chicago are the top givers overall while San Francisco, San Jose, Tulsa, Houston and Oklahoma City donate more per transaction than other cities.
$Giving
Average Donation Amount
$400M $600M $850M+$200M$70M
17%face-to-face
$100$60
Online
Average donation amount on Visa was nearly double when paid online.
More than half of donations
on Visa were made online
in 2015.
$52face-to-face
$106 online
59%online
24%other³
~2×
vs.
Donations on Visa
increased
16% in 2015
over 2014 Donations peaked in
December with
a 35% increase²
20%
online
6%face-to-face
SF
LA
St. Louis
DT
MPLS
BOS
NYCPhilly
DC
ATL
HOU
Nashville
Jacksonville
ORL
TPA
MIA
CHI
DAL
Oklahoma CityTulsa
Balt
Portland
SEA
San Jose
Sacramento
Las Vegas
Riverside
San Diego PHX
Denver
San Antonio
Austin
CharlotteVA Beach
Cincinnati
ColumbusPittsburgh
Indianapolis
Milwaukee
Kansas City
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