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Characteristics
FiveSenses
Touch
Can feel the presence and weight of the Grow Luscious mascara and loves it—knows her mascara is getting the job done
Precision is dire—Hands are numb when makeup is applied
Loves the feel of the nail polish: the bottle is so pointed and jagged
Revlon ColorStay eyeliner is very sleek and smooth
Color never bleeds when face is rubbed
Smell
Isopropyl Alcohol diffuses through the air when Revlon nail polish is opened
Feels dizzy when nails are done in her small room
Makeup is followed by the oh so pungent smell of Paul Mitchell hairspray
Cucumber melon deodorant and peppermint Colgate toothpaste follow her morning makeup ritual
Taste
Starbucks Doubleshot Energy is guzzled for lasting energy
Liquid chocolate
Able to tolerate mornings
Sight
Imagined tastes:
ColorStay eyeliner would taste like black licorice
Revlon ColorStay Buttercup nail polish would taste like yellow candy Robin’s eggs
Drowsy—makeup is applied early in the morning before any other activity
Appearance:
Neutral shades for eyelids to emphasize voluptuous eyelashes
Sexy and subtly sensual lips with deep, but vibrant red hues
Target of much admiration when Revlon is applied
Sound Blow dryer’s on during the cosmetic process
Music in the background:
Alternative or Indie if feeling blah
Hip-Hop if feeling spunky
7thGrade Really into nail polish
Revlon had lots of variety in preferred shades
Pastel colors used a lot
Dawning of the era of makeup in her life
Teenage girls convinced Anita to use the infamous liquid liner
Found it difficult to use from other brands, but friends led her to Revlon, which she soon fell in love with
Easy to use
Walked to Walgreens to purchase Revlon eyeliner and Mike and Ike’s.
Walgreens has great coupons for Revlon products
Got into couponing in 7th grade
Made friends with the Walgreens clerk
EverydayBeauty
Feels like it’s a part of her
Not a mask
So routine, if makeup is not worn, she feels weird
“Ain’t tryna be fancy.” –Anita
Not used in exclusion with special events
Same make-up, different day
Began with idea of wanting to look pretty…evolved to only desiring avoiding looking like death
“Are you sick?” à Girls’ worst nightmare!
Didn’t understand clumpy mascara wasn’t attractive
Wants to eat Twizzlers when thinking this
CelebritySpokespersons
Pharrell Williams
Would marry this man Loves that Revlon
chose him to be one of the spokesmodels
Olivia Wilde
“Can I please just be her best friend?” --Anita
Makes the brand more sexy through her own sex appeal
Not to mention more edgy
Would slap on any Revlon product to be with him
Emma Stone Hilarious and beautiful
Makes Revlon seem more young-adult friendly
Youthful
Good for any age group—age neutral
High-end drugstore brand
Can be refined, bold, eccentric; not a cookie-cutter brand! Very versatile
Mascara
Grow Luscious Mascara, thick Brush, great Looking eyes
Cheap, but very good quality
Lashes look very dynamic
The lipstain is incredible
Lasts all day Is never really afraid of
smearing because of the high quality of their products
Revlon finds people with personalities, not airhead Barbies, to be their spokesmodels
Also helped that her mother and aunt used Revlon
Pulled off “little clumpies” in class for entertainment
More than happy with being herself
Way more relatable than models with nothing to offer except looks
Unfortunately, makeup takes time and years of practice to learn how to do well Her aunt worked
for Neiman Marcus so she knew a lot about Revlon products
Used to rifle through her mother and aunt’s makeup to experiment with it
CompetitorsMaybelline
“Everyone has a Maybelline product.”
Not innovative, sticks to basics
L’Oreal
Really great mascara product
Volume Million Lashes
HATE compact powder
Cake Face
Neutrogena
Super Fresh Foundation is always wrinkle-proof
Targeted at older women
CoverGirl Teenagers
America’s Next Top Model
Don’t like Too immature
Lots of shades Pressing mousse
nozzle results in whip cream-like sound
Made eyeliner last months longer than it should have
ColorStay eyeliner
Favorite product by far
Tough against the wears of daily life
Usually the choice – mornings in general are blah
Gone were the days of bare-faced preteens...
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