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Chapman UniversityThursday,
October 28th, 2008
Presented by:Sinan Kanatsiz,
Chairman & CEO, KCOMM
949.443.9300 tel.sinan@kcomm.comwww.kcomm.com
www.kcomm.com/ray.ppt
Internet Marketing Association
- Up to 55,000 members worldwide- Upcoming event on Feb 9- Google / Sponsorships- Creating Standards for Internet Medium
KCOMM
KCOMM Newsletter
- Great Response- Communications Vehicle- Customers, Prospects, Network- Exact Target Integration- Opens, opt/outs, etc.
Client Project Manager
- Huge Success - Communications Vehicle- Customers, Prospects, Vendors- http://kcomm.extranet-system.com/login.php
Accounting Module
- Enable Associates to upload clients- Upload invoices- Upload reimbursement report
Vendor Module
- Organized List- Easy to Access and Use
Nothing Beats E-mail…
According to a Meta Group study, 80% of
businesspeople say e-mail is more valuable
to them than the telephone
Source: Meta Group
10 Billion
31 BillionE-Mails Total
33% Spam
31 Billion
62 BillionE-Mails Total
Up to 50% Spam
Significant E-Mail Growth
Source: International Data Corporation (IDC)
2003
2009 Projected21 Billion
31 Billion
2004
Effective Searching Online
Source: Jupiter Media
Key Factors in Purchasing Decisions
Source: eMarketer, 2008
US College Internet UsageEducation Reform Initiative
Source: eMarketer, 2008
US Email Marketing Spending Growth
Source: eMarketer, 2008
US Online Advertising Spending Growth
Source: eMarketer, 2008
Global Online Social Network Advertising
Source: eMarketer, 2008
US Outdoor Video Advertising SpendingNew Mediums
Source: eMarketer, 2008
US Outdoor Video Advertising SpendingNew Mediums
Source: eMarketer, 2008
Social Media Users
Source: eMarketer, 2008
How to Put Together Your Own Integrated Marketing Strategy
Source: Meta Group, 2007
Integrated Marketing Plan Website SEO Email Marketing Social Networking YouTube Strategy / Online Video Word of Mouth , Direct Mail, Trade Advertising, Media
Buying, TV, Broadcast
Source: KCOMM, 2008
On Page Recommendations
Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting.
Developing an educational channel is a great way to increase your credibility as well as your search engine rankings.
Ex: User Ratings
According to Yahoo, Adobe has over 20K links to their Developer Center.
Source: BusinessOnline, 2008
Internal Linking Recommendations(continued)
Link to internal pages within the main content sections of your Web pages using keyword specific links.
The more pages of your site that link to any one page within your site, the more important that page is thought to be.
Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page
that it is linking to.
Source: BusinessOnline, 2008
External Linking
KCOMM Links to External Pages / E-newsletters with Keyword
Content – Demonstrate on Google
Source: BusinessOnline, 2008
How Big is Social Networking?
YouTube Marketing / Video Strategy
YouTube Information and Facts Transformation of Culture Political Campaigning CNN YouTube Presidential Debates YouTube and Advertising Advantages of YouTube Login for YouTube Demo
www.youtube.com/kcommtv
Closed Loop Marketing Process
Source: KCOMM, 2008
Metrics and Good Hosting
Source: KCOMM, 2008
Have 110% uptime – we recommend GoDaddy.com Have best email technology / servers Login to see stats/ metrics are critical: www.kcomm.com/stats
Why Domstal’s Marketing Strategy Was Weak in 2006
DOMSTAL uses minimal design to attract customers – no one bites
Domstal’s 2007 Marketing Strategy Works!
DOMSTAL uses three pumpkins, one with only one eye, the other one
traditionally carved, yields many new customers!
Internet / Viral Marketing Examples
Viral Marketing Example 1 Internet Marketing Video Integration Live Stream High Resolution Photos HTML Invitation Media Awareness www.insightpanel.org
Viral Marketing Example 2 Backend Application Social Marketing Integration Customer Examples Counter HTML Emails Media Awareness www.weightview.com
Viral Marketing Example 3 Red Card HTML Email Marketing Customer Profiles Integrated Communications www.wynnlasvegas.com
Viral Marketing Example 4 Celebrity Integration Tradeshow Las Vegas Social Marketing HTML Promotions Media Awareness kcomm.com/vintagepiven
Viral Marketing Example 5 Facebook Social Media Business Development Viral Awareness www.facebook.com
Viral Marketing Example 6 YouTube Social Media Viral Video Marketing www.youtube.com/kcommtv
Viral Marketing Example 7 Signature Event Series HTML Promotion Energy:
www.kcommenergy.com Economic:
http://www.hightech-pr.com/kcomm/2007_09/2007_09.html Education:
http://www.hightech-pr.com/kcomm/2007_01/2007_01.html
Viral Marketing Example 8 USAutoParts.com HTML Promotion Packaging Blogging from India Social Media Dynamic Content / User Profile User Generated Content
Viral Marketing Example 9 Lasermonks.com HTML Promotion Packaging Charity / Human Interest Social Media Dynamic Content / User Profile User Generated Content
Viral Marketing Example 10 www.kcomm.com/samples Work Samples
Essential Ingredients of an Entrepreneur
Its who you know not what you know…
- 99% of business development happens behind the scenes - Never sell through tactic – sell through relationship, patience and help others
Tell me a little bit about your real background…
- Talk about who you are- Talk about where you’re from- Talk about your cultural background
- people would much rather talk about the countries you’ve visited than the companies you’ve worked for
Give it away for FREE!
- Build trust with people – forget business- Give away your product or service at no charge – don’t expect anything in return other than trust- Trust is the key to success!
Address people by their own motivating factors…
- We all have weird sides to us that motivate us – yoga, travel, spirituality, religion, children, pets, etc. – talk to people about the things that motivate them – they trust you more when you’re interested in them and not what they can do for you.
Essential Ingredients of Leadership
Leadership is action, not position
Leadership within your community, friends, and business
Being able to handle change
You must have composure
Be honest
Accept failure
Practice communicating and persuading
Body Language-hand gestures, eye
contact, stature Voice-volume, pitch, rate, quality,
expressions Image-style, looks, hygiene Interactions – being a people person
Its all about Toastmasters!
Essential to Communicate
You Must Have Etiquette
Personal Etiquette Professional Etiquette Dining, socializing,
Networking
You Have to Take Risks!
“High Risk is High Reward” You fail, you’ll learn Be responsible about your risks Think of the end result Risks in leadership Plan your risks The only way to instill change is by taking risks
A Few Recommendations
Rewards of 3rd party organizations Develop a contact list, e-mail your developments... Treat people the way you’d like to be treated Take advantage of helping others in need Carve a niche for yourself Don’t mix risk with ego when you start making money, timing is everything... Polished resumes & portfolios are imperative Toastmasters The four pillars of success...
Chapman UniversityThursday,
October 28th, 2008
Presented by:Sinan Kanatsiz,
Chairman & CEO, KCOMM
949.443.9300 tel.sinan@kcomm.comwww.kcomm.com
www.kcomm.com/ray.ppt
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